In today's world, almost everything is gender-specific. Most of us were taught about the roles we are supposed to play in everyday life as a kid. For example, the men go to work to support his family and the wife stays home to keep the house clean and help the children with schoolwork among other things. This world is slowly turning their gender-biased thoughts around but some things may never change if we do not bring attention to the problem in big business corporations.
Someone brought my attention to the way children's products are being marketed during a presentation. Most products are very gender-biased. In this way, I mean that products for girls are usually pink or purple and for boys, blue, green, or red. This is a problem for the way we are raising our children. Girls believe that they cannot play with hot wheels because of the way the package and product are colored and vice versa. In today's world, parents are being criticized if they let their little boy play with a barbie or their little girl play with a Nerf gun. In school, kids bully each other for playing with a toy meant for the opposite gender. Of course, some girls do like to make jewelry and play with barbies instead of playing with hot wheels and nerf guns but that does not apply to everyone.
The font companies put on the packaging is vastly different also. The font on the toys that are directed towards little boys, is in all caps and very bold, san-serif typeface. The toys that are directed to little girls are usually in lowercase and usually in a serif typeface. Of course, I understand that this is just good marketing but in the long run, it is not healthy for the mind. Naturally, children look at the colors and even the text even if they do not realize it. This not only applies to children's products but also products for adults too and a lot of us are fooled by it.
If you were to go walk down the aisle that holds deodorant, toothpaste, shaving products, etc. You would see that everything is separated by gender. The floral scented deodorant is marketed towards women and if you look at the packaging, it is designed to direct women's eyes toward the product by incorporating a floral design with a serif typeface. The deodorant for men has more of a musty scent followed by a very slick design while also using a san serif font. When looking at razors for women, they usually have a pink, baby blue, or yellow hue. While razors for men have a black, red, or navy blue hue. These are just a couple of examples of how products for adults are separated by gender when it seems like that is something we should have grown out of.
This is a problem in our society. Companies should be trying to neutralize gender roles, not separate them even more. Every day, a little boy is being bullied by his friends for playing with his sister's barbie or even picking flowers out in the yard. Every day, a little girl is being bullied by her friends because they found out she likes to play video games and roll around in the dirt. Every day we let companies believe what they are doing, is okay because we are not speaking up about the long term effects these products are creating.
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