Jurmala is the largest resort town on the Baltic Sea coast with a convenient geographical location â just over ten kilometers from the Latvian capital, Riga, and within a few hours' drive from Tallinn and Vilnius. The presence of the sea, a 24-kilometer-long beach, and the romantic wooden architecture give the city a unique charm. The city's history dates back two hundred years to when Europe discovered the healing properties of the sea and the first resorts began to form. Today, Jurmala is a place where nature, modern spa hotels, cultural heritage, and a contemporary city for business and leisure coexist.
Well-kept beaches and swimming areas
Jurmala has a centuries-old tradition of beach culture, evolving to fit the lifestyle and habits of each era. Today, the 24-kilometer-long Jurmala beach, with its silky quartz sand and 11 well-kept beaches, attracts both locals and foreign tourists. The seashore in Jurmala is shallow for quite a distance, making it suitable for safe family swimming. The beaches are divided into calm and active relaxation zones, and there are cafes and children's playgrounds available.
Charming Jomas Street
Jomas Street is the heart of Jurmala. It's a pedestrian street where vacationers and foreign visitors can be seen in all seasons and weather conditions. Legend has it that this is where the origins of Jurmala can be traced. In times when Jurmala's territory was still vast sand dunes, the sea breeze sculpted unique dunes and ridges, one of which eventually became the present-day Jomas Street. Today, Jomas Street is a center of public, cultural, and nightlife activities, offering numerous cafes and restaurants, quaint shops and souvenir stalls, street artists, entertainment venues, and cinemas.
Spa traditions and modern spas
Nature has generously endowed Jurmala with unique healing resources. Jurmala is both a balneological and climatic resort, with therapeutic mud and the mild coastal climate enriched with pine forest air. The depths of the earth conceal mineral waters containing hydrogen sulfide, bromine, and sodium chloride, which have led to the formation of extensive deposits of therapeutic peat mud. Today, Jurmala's resort and medical facilities offer a wide range of therapeutic, rehabilitation, and spa services, making it an ideal place to combine leisure with health care.
Distinctive wooden architecture
Wooden architecture, with its decorative turrets and glass verandas, is one of Jurmala's most prominent features. Wood was chosen for the construction of resort accommodations as early as the mid-19th century when vacationers began flowing to Jurmala from the cities. The unique aesthetics of wooden architecture embodied motifs of neoclassicism, Art Nouveau, and national romanticism of the time. Today, several historic buildings have been restored and are open to visitors, including the Rainis and Aspazija summer house, Aspazija's house, "MeĆŸa mÄja" (Forest House), and the Bulduri Exhibition House.
Great destination for children
Jurmala is an excellent place for children to enjoy their vacation. There's no such thing as "boredom" here! The range of activities offered to children, both in the city and in nature, is so extensive that boredom simply doesn't exist. During the summer, Jurmala's beach turns into a 24-kilometer-long, spacious sandbox where kids can build sculptures, castles, or simply splash in the waves. The shallow waters of the bay are ideal for learning to swim, even for the littlest beachgoers.
In the Dzintari Forest Park, there's an adventure park called "Jurmala Tarzan" and a "Rope Park," offering activities of various levels of difficulty, suitable for all ages. The attractions at the Līvu Aquapark entertain both young and old, providing a tropical experience. Jurmala's entrepreneurs also offer special deals for children, ranging from attractive menus to special spa packages.
Harmony with nature
Jurmala is one of the few European cities where you can not only breathe sea air but also enjoy the aroma of pine forests simultaneously. A third of the city is covered by forests, and the sandy beach is framed by pine-covered dunes. The forest has entered the city in the truest sense, bringing peace and harmony to its rhythm, and offering residents and guests the sense of balance that is so often lacking in the modern world. Nature enthusiasts can take a walk on one of Jurmala's nature trails, which stretch through ancient forests and even older swamps.
The flavors of Jurmala
Jurmala has its own unique taste, where traditions of various culinary cultures blend with the unique flavors of local wildlife. The resort town's restaurant scene has been shaped by history, contemporary fashion trends, legendary local classics, and the daily rituals of Jurmala residents. Gastronomic journeys in Jurmala can take you to great dining places in the dunes or by the river, where, while enjoying your meal, you can watch sailing yachts and revel in the wonders of nature. It's just as easy to immerse yourself in the atmosphere of the Caucasus or meet exotic Eastern flavors. You can also journey through time and catapult yourself into the Soviet past. Or you can stay in the cosmopolitan present, where Italian and French cuisine dominates and is a matter of course.
Variety of culture and art
Jurmala's historic open-air stages and concert gardens have been providing extraordinary outdoor concert experiences for over a century. Even today, in perfect symbiosis with natural lighting and distant waves.
Cultural and Artistic Diversity
Jurmala's historic open-air stages and concert gardens have been providing extraordinary outdoor concert experiences for over a century. Even today, in flawless symbiosis with natural lighting scenography and the distant cries of seagulls, music delights audiences in the open Dzintari Concert Hall, on the beaches, and at the stages. History enthusiasts will find it fascinating to visit the Jurmala Museum, which houses over 60,000 items that tell the story of life in the resort from the late 19th century to the present day, including vintage postcards of Jurmala and works by renowned artists.
Jurmala boasts several galleries and exhibition halls where you can not only acquaint yourself with local artists but also participate in workshops and create your own works of art. Furthermore, following global trends, art in Jurmala has entered public spaces, with one of the busiest railway stations, "Dubulti," now transformed into a contemporary art space.
Enchanting Sunsets
A sunset is a spectacle that requires no ticket, and the white sandy beach, where you can collect seashells as souvenirs, is the best place to watch it. Even in winter, when the sun in Jurmala sets not far beyond the sea horizon as it does during the warmer seasons but more to the left, the calm shores and the water still exquisitely display a color palette of pinks and oranges. Jurmala's beach stretches for 24 kilometers and offers a variety of spots, including quiet coves, apart from the brisk waves, to satisfy every visitor.
Active Recreation and Sports
Sun, sea, wind, white sands, kilometers of coastline, and pine-scented air â Jurmala's natural environment is conducive to a wide range of active recreational activities. Alongside leisurely strolls, simple jogs, and Nordic walking along the seaside, through forest trails and hills, beach volleyball or soccer on the dunes, romantic adventurers and wind enthusiasts can opt for water skiing and kiteboarding. Along the coast, you'll find several well-equipped swimming spots, along with opportunities to rent boats, kayaks, stand-up paddleboards, and windsurfing boards, as well as excursions on riverboats, historic sailboats, and yachts. Golf enthusiasts can play golf at Jurmala Golf Club & Hotel, while tennis and squash are available at the "Lielupe," the most modern tennis center in the Baltics. In winter, Jurmala's beach transforms into a snowy 20-kilometer cross-country skiing track, and skiers can explore pine-covered hills and sometimes even the frozen bends of the Lielupe River.
A Resort for Every Season
Jurmala is a unique destination in every season. In the summer, Jurmala lives the classic life of a seaside resort town. In spring and autumn, it attracts those who seek a peaceful and leisurely getaway in nature to improve their health and rejuvenate. During this time, the beach is ideal for cyclists, Nordic walkers, and lovers of peaceful walks. When winter arrives, the resort buzzes with pre-holiday excitement, and Dzintaru Forest Park is transformed into a snowy fairytale with thousands of lights. Jomas Street dazzles with the city's Christmas tree, and local cafes and restaurants pamper visitors with delicious food and warm drinks.
Cold-season water pleasures can be enjoyed at the "Livu Aquapark" or in one of the many spa complexes, where after a wintry stroll, you can warm up in mineral water baths or relive summer by plunging into a pool with warm seawater.