Madness, the first movement, opens with a wildly swarming mass of around 1,500 particles, emanating from the center of the screen and then careening outwards, bouncing off walls and reacting to the behavior of the mouse. Each particle represents a single feeling, posted by a single individual. The color of each particle corresponds to the tone of the feeling inside – happy positive feelings are bright yellow, sad negative feelings are dark blue, angry feelings are bright red, calm feelings are pale green, and so on. The size of each particle represents the length of the sentence contained within. Circular particles are sentences. Rectangular particles contain pictures.
Any particle can be clicked at any time, revealing the sentence and/or photograph inside, along with any information about the sentence's author. As the particles careen around the screen, they lose speed and eventually freeze as they approach the mouse cursor, allowing them to be captured and clicked. As the particles approach the We Feel Fine heart in the bottom left corner of the screen, they become attracted to the heart and swarm around it, drawing the eye. As the mouse passes over the heart, a menu appears, revealing access to the other five movements of We Feel Fine.
The Madness movement, with its network of many tiny colorful particles, was designed to echo the human world. Seen from afar, Madness presents a massive number of individual particles, each colored and sized uniquely, each flying wildly around the screen, proclaiming its own individuality. At this level, Madness presents a bird's eye view of humanity – like standing atop a skyscraper and peering down at the street. People bustle to and fro, darting in and out of shops, hailing taxis, falling in love, laughing, handling personal crises. From the skyscraper, the people below are like ants – their words cannot be heard, their facial features cannot be seen, and the notion of individuality is hard to recognize. At this level, each particle seems insignificant. Were one particle to disappear, one would hardly notice. However, once a particle is clicked, it explodes into its constituent letters, which then form its sentence, and that particle becomes the center of attention. At this moment, the viewer sees the open sentence as the only one that matters. Like people first seen from afar and then encountered in person, the open particles attain an individuality and depth of character that is striking when compared to their relative insignificance in the skyscraper view.
Jonathan Harris & Sep Kamvar