The One with the Facebook paid ad
To advertise on Facebook, or not to advertise on Facebook?
Tracing back during the early periods of Facebook from its ad-free existence, to offering some of the most innovative digital marketing channels, I think all of us would agree that Facebook has made it easier and more convenient for businesses and digital marketers to reach out and connect with their targeted customers. I’ve seen how Facebook grow as a marketing haven and I like how they recognize that selling products and services right into people’s faces is a big no and turn off in social media.
Last month, I tried for the first time, placing a paid ad using Facebook. I’m not allowed to disclose what the ad is all about, but I would share to you my thoughts, the results, and my verdict if it is really worth it.
STEP 1: CREATE YOUR CAMPAIGN. The first thing that you must know before you start using Facebook’s paid advertising is to know what kind of results you want to generate. Choose the paid advertising model that’s right for you. Facebook’s objectives for your campaigns are: boost your posts, promote your page, send people to your website, increase conversions on your website, get installs of your app, increase engagement in your app, raise attendance at your event, get people to claim your offer, and get video views, name it, Facebook paid ad got it.
STEP 2: CREATE YOUR ADVERT SET. Once you already chose which objective best suits your campaign, you can now identify your target audience. Here, you can be able to set locations, enter one or more countries, cities, or postcodes to narrow your potential audience. You can also set the minimum and maximum age of the people who will find your advert relevant as well as gender, languages, relationship, education, and work. Aside from that, Facebook can also help you reach specific audiences by looking at their interests, activities, the pages they have liked, and closely related topics. Facebook combines interests to expand your advert’s reach.
The second part of step two is about setting your budget. In my case, I used my paypal account to pay for my ads and I set the maximum amount I wanted to spend was P300. This is called lifetime budget, meaning the amount is the maximum I will spend during the lifetime of my advertisement. You might also want to set your budget on a daily basis, meaning the maximum amount you are willing to spend each day. You will also be able to set the schedule of your advert, here you can choose either run continuously starting a particular date or within a date range that you select.
STEP 3: CREATE YOUR ADVERT. This is the last step of setting up your Facebook paid ad, wherein you will select the images you want to use. You are allowed to upload up to six (6) images, and each image you add will create a different advert in your set. After your campaign starts, you can monitor how audiences respond to the different images.
Before placing your ad, Facebook will show you how your ad will look like in desktop, mobile, and right column news feed. Facebook will also let you review your ad placement first before you confirm your advertisement. Once you acknowledge your ads, Facebook will then first check it before allowing your ad to run.
By the way, here’s the result of my Facebook paid ad (which ran for 24hrs):
In my opinion, paying Facebook a total of P197.38 is not bad for a first time ad placer like me.











