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One Nice Bug Per Day
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JBB: An Artblog!
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@willscott-v2
SMX Advanced 2026: Less Busywork, More GEO
Open the SMX Advanced 2026 deck in a new tab At SMX Advanced 2026, I talked about the repetitive work behind GEO, AI SEO, AEO, LLM SEO, or whatever label eventually wins. The label matters less than the outcome: being clear, cited, and trusted inside AI-generated answers. The deck walks through why search rankings are only part of the picture, why AI citations vary so much across engines, and…
The 3-pack is dead. Google replaced it with AI Overviews and only 2-3 businesses make the cut. Here's what changed in local search this week, GBP impressions are down 54% (but it's not a problem), and one Chicago limo service is dominating every AI result.
We analyzed 91 days of Bing's AI Performance data and found something Microsoft probably didn't intend to show us -- how Copilot's retrieval system actually selects sources, the "query fanout" pattern behind inflated citation counts, and why one page captured 69% of nearly 20,000 citations.
AI Video Platforms for Business: A Comprehensive 2025 Comparison
This was original published on BarnacleSEO.com on November 14, 2025 — but bad news, that site has a manual penalty. Go figure. So I’m moving it here for your enjoyment. Executive Summary Businesses seeking to scale video production through AI platforms face a complex landscape of 10 major solutions with varying capabilities. This analysis examines Synthesia, HeyGen, Elai.io, Colossyan, Hour…
BlockRank doesn't kill traditional SEO—it adds a layer on top of it. Traditional signals get your page into the candidate pool. Semantic precision wins once you're there. You need both.
From News Corp's $250M OpenAI deal to Reddit's $60M Google agreement—how content licensing shapes AI search rankings and publisher revenues in 2025.
When should I use sameAs versus knowsAbout in Schema.org markup
When should I use sameAs versus knowsAbout in Schema.org markup to optimize a webpage for SEO, Google AI Overviews, and semantic indexing? Sometimes I ask ChatGPT for guidance before I answer a question. Sometimes I check myself after I’ve already answered to be sure I’m right.I was asked about sameAs vs knowsAbout usage by one of the students in my SMX GEO Master Class. The question: One…
SEO Automation & AI‑Driven Optimization
I was trying to get ChatGPT to render my most recent post on Search Influence as markdown so I could check a chunking tool I made — copying one from Dejan, Dan Petrovic, (SEO Automation: How I Built an AI-Powered Question Discovery System with Make.com) and it was giving me a hard time, but it came up with this and I thought I would publish it anyway. Enjoy. 🔍 1. What Is SEO Automation? SEO…
🚨 Still chasing keywords? Google and AI aren’t. 🚨 Learn how law firms can win with AI SEO: entities, authority, and trust—not hacks. ➡️ Read now: https://willscott.me/2025/07/19/ai-seo-for-lawyers/ #AISEO #LawFirmMarketing #LocalSEO #LegalMarketing #EEAT #KnowledgeGraph
Zenoti vs. HubSpot: Which Is Right for You?
Zenoti vs. HubSpot: Which Marketing Platform Is Right for Your Business? Marketing managers and business leaders must choose between a vertical specialist like Zenoti, designed for spas and salons, or a horizontal powerhouse like HubSpot, suited to any industry. Below is a concise, AI-optimized comparison followed by detailed insights and a practical FAQ. Comparison Matrix DimensionZenoti…
From Links to LLMs: The 30‑Year Road to Generative Engine Optimization
One of the things I love about the modern AI engines is their ability to educate. I will often go to the tools – ChatGPT mostly – to answer a question I have. I was inspired to think through the following after listening to Andrea Volpini and Gianluca Fiorelli on The Search Session. They referenced Tim Berners-Lee’s publication of “The Semantic Web.” and it got me thinking about all the other…
What AI Search Sees – and What It Doesn’t: Lessons from Working Genius
Imagine being THE authority on a topic and still losing the AI search. That’s exactly what’s happening to Working Genius. And the problem isn’t content quality. It’s design. A series of UX decisions are making their core message invisible to machines. Angie (my partner in all things) introduced me to the Working Genius model to think about for our team. She shared a handful of podcasts and, of…
Question: How to SEO for AI search?
How to SEO for AI search? Focus on entities, citations, and structured content tailored for generative engines. AI search—like Google AI Overviews, ChatGPT, Perplexity, and Copilot—doesn’t just crawl keywords. It retrieves, reasons, and synthesizes answers from sources it trusts. To rank, your content must tightly align with known entities, include clear semantic relationships, and appear as a…
AI SEO Expert Q&A - Content Creation and Optimization
AI-driven search is redefining SEO. Traditional keyword strategies alone no longer guarantee top rankings. Modern AI models — like those driving Google’s AI Overviews, Gemini, Perplexity, and ChatGPT — prioritize entities, context, and relationships over exact keyword matches.These 15 expert insights are based on questions I was asked in the SMX AI SEO Master Class I recently taught, in which I…
Resources for GEO (AI SEO) Master Class
During the course of our SMX Master Class on Generative Engine Optimization (GEO, aka AI SEO,) a number of topics came up that didn’t have a specific connection to a slide. I thought I would make some of those resources available both to the class and to anyone interested. More updates to come. AI SEO Articles AI optimization: How to optimize your content for AI search and agents – This…
Zapier + ChagGPT Automate Your Google Business Profile Updates
At Search Influence we focus on SEO, and Online Ads to help our clients get found online. The last few years of AI development haven’t changed the priniciples, but they have changed the way we execute. In this video, I demonstrate how to automate Google Business Profile updates using Zapier, ChatGPT, DALL-E and Google Sheets. Why It Matters A well-managed Google Business Profile improves…
To Win AI SEO: Become A Discovery Optimization Expert
Google AI Overviews are the Cliff Clavin of search. So sure of themselves. So wrong. Like Cliff from Cheers, Google’s AI doesn’t always know the right answer, but it’s going to give you one anyway — confidently, whether it’s right or not. Bad news if you rely on search for accurate information. But great news if you’re in SEO. Why? Because bad AI answers are an opportunity. If AI is getting…