Xavier Rodriguez : The local village
A Global Neighborhood, the local village “El Barrio” with everything and everyone at reach. The habituated earth is not new to the development in communication, telecom and technology. In the decades that have passed, the internet now sounds like a semi- ancient invention. Human race, running the tracks and calling the shots have come to adapt the swiftly evolving, world with more ease than that of moving into a new place. The present generation, being born into an already modernized society, have attained the nullifying sensitivity to the changes around them given the said changes are only making it easier for them to live. Such is the world and it’s working.
Money, merchandise and marketing are the ruling triads of the economy and it isn’t a hyperbole to acknowledge their ‘buck stops here’ role in all aspects of life on earth. No longer is the population made aware of just the local brands, amenities and commodities within their post code. For what’s manufactured is Europe can be assembled in the United States to be advertised in Asia and could be boxed up, awaiting its receiver in a shop in South India; in a span of 48 hours. While this level of eased access is for merchandise, the global market’s axis also revolves around the sharing and availability of content, ideas and acquaintances.
Facebook, Google and YouTube have made the internet a universally inclusive platform, beneficial to many for their skills, business, and interests to be known, shared and traded. Online shopping, billing, teaching and management have attained their pinnacles of expertise and rapid accessibility that the human mind seem to reach these new horizons at a comfort distance. Businesses, large scale or small and those which are not based online have also found their safe haven in the web world of advertisement.
Worldwide brands like Ikea, Disney etc., having chains of stores virtually have also planted their flags to be spotted by those looking for their products- like on the internet. Likewise, a marriage card designer working from her minuscule living room table can be sought after by an engaged couple to have their wedding cards designed. Telecommunication doesn’t deviate from the above mentioned streamline of features and developments. Brands such as Apple and Android have been improving on their products and competing for the greater good of customer satisfaction.
While the geographical and practical challenges are being taken care of, a customer and consumer friendly atmosphere is perhaps the oxygen for any brand. Customer friendly portals of upload, shopping and giving the consumers an upper hand in stating their requirements, preferences and precautions have made a huge impact in trade success. The content doorways have customized their background for the all-encompassing outlook and inclusivity. A well acquired knowledge of clients’ needs and choices is indeed the reason for triumph at the molecular level.
Xavier Rodriguez, Managing Director, Case to Answer has a valid point when he says “in order to consistently grow the business and deliver lasting qualities, the firms must have a clear vision and message that resonates powerfully with all stakeholders. There are many commonalities with all successful businesses that they are always asking ‘why’ and how can they do better and how can they improve or increase their market share, a better product or a better service, a lasting service which tend to open a dialogue with their clients thereby co-creating and collaborating the business.”
The peculiarities and specialties of each of the companies have not only opened the door for comprehensive competition with one another, but also within their previous ideologies and produce. This cycle of self motivation and examination in a healthier level is what makes credibility and loyalty with the customers an adorned gem in the collection of appreciations. The social and economical responsibilities such marketing and business commodities associate themselves in, is also the collateral beauty of this whole agenda. Any sustainable growth, rooted well in communication and content, is sure to sprout the best fruits. This holds true for brands and markets to reach out into the murkiest of situations and make it people and quality friendly for everyone who are already awaiting the next big change with the embraced thirst for challenges.
