ATL.Facade (Artificial lung facade) is a facade system that can deal with problems of PM 2.5 in Thailand. This facade can purify the polluted air and provide clean air into inside of the building. The performance or cleaning process of this facade can visualize air pollutant that we cannot see it with human eyes by movement of hydraulic system of the facade. If the the movement is fast that means the particulate matter is higher than the standard, but if it is slow that means the air pollution is in control.
I visited the site on Feburary along the trails here accessing from this point near Baan Song community. The boundary defines the national park whcih you can see here, surrounded with a lot of elementary schools.
According to the analysis of the performative documents (videos), there are four levels in narrative manipulation including
1. Real
2. Guided real
3. Curated
4. Modified real
1. Real
- real ambiance
- real condition
- no narrative, curation, setting, or pre-position
- no intervention in perception
- outsider's view
2. Guided real
- contains theme as a guide of the story
- real ambiance + interviewer's perceptions
- real condition + interviewer's perceptions
- Open narrative but no curation, setting, or pre-position
- no intervention in perception
- both outsider and insider views
3. Curated real
- real ambiance + interviewer's perceptions + producer's perceptions
- real condition + interviewer's perceptions + producer's perceptions
- specific narrative, curation, setting, or pre-position to achieve specific content
- intervention in perception
- both outsider and insider views
4. Modified real
- incorporates outside media/information to modify or support the story
real ambiance + interviewer's perceptions + producer's perceptions
- real condition + interviewer's perceptions + producer's perceptions
- specific narrative, curation, setting, or pre-position to achieve specific content
- intervention in perception
- both outsider and insider views
Starting with the first manipulation, the photo of the living room of the Krakoffs that’s featured with the furniture and art collection, ‘A collection that we dream of’. This I analyzed the objects composed in the frame and the story about the collections in relation with their lifestyle that were given during an interview. In compared with that I did a manipulated space that as you can see doesn’t contain any story. And by that I decided to even make it look unrealistic like a render plus collage so that the notion of story is being obscured even more.
The second manipulation is on the rendering of the 212 Fifth Avenue, a high rise condominium in New York. For this one as it’s a render of the space which lacks of story and real identity of the objects, in this case the abstract painting in the back being a representational one, I then did some adjustment of the space to make it looks more truthful with the additions of persons, their lifestyle, their story, and the real copy right free artwork.
The last manipulation is from ‘Live who you are’ campaign, featuring Mara Miller, Jesse Carrier and their family. For this one the manipulation takes on the points of story, lifestyle, and honest depiction as all of those are shown in the first photo. This I made an analysis of the persons, the story of them and their personality in which created the space and who they are. While on the other one obscures those notions and keep it unrealistic and intact from the person’s truthful story.
As a continuation from the art world research, the topic of copyright of art work came to me. Under this topic, I found that under the Copyright Laws in the U.S., the right of the artist retains in the piece. Even the collectors who bought an art work still cannot make any copies or reproductions of the work for the commercial purpose unless with the permission of the artist. And therefore, for movies or other medias, the role of graphic designer or local artist is to design or make an imitation of the art work, not to copy exactly but to create something that upholds the same idea as the referential artwork so that the movie wont collide into the issue of artwork copyright.
Here I then later created a network diagram of all the topics I looked into. This diagram shows the concepts that are lying behind the physical element and the relation between each topic to one another. For example, some of the categorized contents promoted on Sotheby’s website, which I made an analysis to the concepts or factors the series support. Here you can see that A Life Less Ordinary series actually involved the notion of branding, advertising, campaign, personal lifestyle, and honest depiction.
The red labeling on the diagram show the content I chose as a reference that I will be doing analysis and some manipulation into it. The concept of the manipulation I’m aiming for is based on three points as below.
1. Curate, which is the act of selecting the objects to exhibited in one space the possible approaches being are they personal? Or are they constructed?
2. Story, with the approaches t are they authentic or deceitful?
3. Place and objects, with the approaches to authenticity or imitation
After the research I also made a matrix composed of the key elements I extracted from the research topics. They are the essential factors, concepts that that live and be contained in the physical element to uphold the value of that element. Example of the extractions include lifestyle, honest depiction, personal story, authenticity, familiarity, self-curated, and personal collection.
In extrapolating strategies of enrichment, I started to look into different topics that related to the notion of value. The first one being Sotheby’s, a well-known art dealer company who performs all art services in the art business world. Interestingly, the profile of the company is high-end. Thus it serves the clients whose needs are beyond than just functionality and durability.
I looked into the way Sotheby’s create a network or community in the art business by getting the audiences engaged in the world of art through the package of advertisement they made which composed of the understandings, advertising, promoting, and valuing and standard of art. The lifestyle and personal story of those surrounded by it.
These are some of the promoting videos on the website which have been categorized into categories such as 60 Seconds Gallery, A Life Less Ordinary, Anatomy of an Artwork, and Master Works. All of this made a package to uphold and increase the value of art.
With the auction house and art dealer, the auction of art is inseparable from Sotheby’s identity. Outer than the promoting device like video, articles also contain an in-depth understanding about the art world. Here I picked the article ‘Delphine and Reed Krakoff Reveal the Collection of a Lifetime’ where the Krakoffs, who collaborated with Sotheby’s for their upcoming auction of their art work collection, got interviewed about the story behind the collections. Here we’ll see that the story emphasized by the couple are contributing to the value of the art pieces.
‘I love the Émile-Jacques Ruhlmann macassar-ebony and shagreen dressing table that Reed gave me on our wedding day, as well as a Jean-Michel Frank sofa for Hermès – an incredible rarity in its original leather upholstery.’ – said by Delphine.
Sotheby’s also expand their business into the real estate field. Here I see the way they promote their brand, or the branding strategy that not only just the notion of high-end, high quality, and price. In additions, lifestyle of the clients is considered the prioritized aspect that they emphasize for their branding.
Here are the promoting video series of Sotheby’s International Realty which is title ‘Live‘ series. The series combine and present examples of different lifestyles in relation with the residents story, home, and space.
And this is how they put it
“We all have a passion. We all have a dream. For some, it’s about adventure. For others, it’s about tranquility. Our dreams are as vast and varied as the world is wide, but they all start with inspiration and inspiration starts with our surroundings. That’s what home is – what you choose to surround yourself with. Home is where you truly LIVE.”
Another topic I look into is still in the scope of real estate business, being Corcoran, famous American real estate company and how they portray and advertising themself. Corcoran has Annie Lleibovitz, a famous photographer come do photography of some of their clients at the homes to feature in the campaign called ‘Live who you are’. The campaign came out in series of photos that depict the lifestyle of the residents in one shot.
The last design phase works its way as the conclusion to the entire story of the ‘perception of the market’. The scene images is then used to create the connection to the last phase. The closer observation of the specific scenes has been made, extracting every aspects that make up to the whole scene. The example of which are pattern, textures, materials, colour scheme, etc. Further on from the mentioned aspects, few mixed media sketches of 3 selected scenes out of the 6 scenes are made so as to observe the possibility of using them in the designing and making of the constructed costume. The scene of the wholesale pineapple shop where there are huge piles of pineapple in front. The most interesting part of the scene is the large wall-hanging shelves with offerings. The part strongly enhance the whole scene with the sense of ‘trick’ and ‘treat’. The most outstanding object is the long stretching branch of 7 colour flower garland that seems to help capture the entire atmosphere of the market within this single scene. This time, I set myself as the main protagonist, the selected object (7 colours flower garland) that evoke the interaction to take place as well as the observer that investigate the behaviours. This intention is not only to design something for the market, responding to the whole idea stated but to observe the phenomena that happen along the phases. The fact of designing the costume is that I can directly be involved in the observation process. The matter of chance is now challenged by the fact that if it not me, as the character myself to interact with the constructed wearable object, then what will happen to the . By doing so, I get to understand the whole idea of how each different one of us get to not only perceive but understand the space as the whole context. Wearing the costume, walking around the market, touching all the real objects that belong to the context, I thoroughly see how people differently react to what is right in front of their faces. It’s obvious that each of them distinctly react to me, as the walkable 7 colours flower garland. To conclude, It totally depends on each of us to decide whether or not to somehow do something with the objects placed in the scene. The constructed costume once placed into the scene might seems to be so normal and blended in really well with the rest of the context. However, for some people, it can be so pop out, strange to the eyes or even out of the whole context. They are the one to make decision toward the level of engagement to be put on what they see. This challenge independently relies so directly on the ‘personal side’ of how they get to perceive the space. The interaction as assumed, will obviously never be the same.
To introduce everyone of the marker and the project itself, ‘catch a glimpse’, a slot machine-like device was designed to incorporate the Kuleshov Effect function inside. The three wheels contains a few different object icons that are meant to be matches and responded to the pattern planned out. 6 different matches, if get it right for once (telling by the siren sound) from the three handle pullings would enable you to the discussion on the meaning of the provided image series. The application of Kuleshov Effect into the mechanism of the device, allowing the alteration of the middle images to happen in response to two images on the sides. The effect enhance everyone’s understanding of the impact of ‘environment’ or ‘context’ as the main influence that affect the way we perceive any object’s function. The exact same object is to be placed into different scene of locations, would definitely generate completely different meaning and or function to it.
The project questions the perception of the space, bobae market. It makes you wonder on ‘what is/ are the things that guide your way through the market’. It challenges everyone of the influences and factors that lead your direction of what to be seen, heard, touched, smelled and even tasted. For any of us to walk into certain paths and get to perceive particular sets of objects, or even experience different senses, is it our own inner voice that lead us the way or is it the space itself that somehow build an impact on our decision making through the arrangement of space and organization of object. Is the idea of past experience involved? What if the space is completely new to us? Are you actually being ‘tricked’ or ‘treat’ by what you are experiencing? The answer to these question is of course different from one and another. For me, there are no one definite answer to the questions. But why? It might be because all of what mentioned take roles in our perception, not one but all. Throughout the project, this idea had been adopt and applied to the generation of different design phases.
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