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Day 4 of Startupbootcamp

We spilt up into two teams today. One stayed in the office, the other went out for customer development. Glad we have a 4 man team that can take on multiple fronts at the same time! :)

Learnings:

Customer development team: Had a chat at 3 locations. Pitched the idea, looked for potential opportunities.

1st location: store owner not available. Will try and schedule appointment.

2nd location: may not have budget for advertising. Peaked interest in directing foot traffic into their restaurant.

3rd location: they focus on dining experience. may not be relevant for fast food. There is interest in using it as a mechanism for ordering items such as dimsum. Potential lead here and introduction to fast food location.

4th location: To be scheduled next week.

5th location: Got email, will attempt to schedule appointment.

Office Team: Great session today with lots of learnings about how to go about customer development. Key idea is to learn the needs of the customer. Go in with the mentality of funding out what their pain points, problems, and what they have done to try and solve them. Do not pitch them the solution. Understand the need and market.

-Kenneth

When someone ask you, "to become a master of an art, would you focus your training on quality or quantity?

Some might choose quality. Investing thought and time into a piece of art would produce the perfect piece as lots of effort has been put into it. Some might even say speeding through and half-assing a skill or an art will only produce nothing but a piece of shit.

However, sorry to break your heart but QUANTITY TRUMPS QUALITY. Sorry batman, but many little robins might prove to be stronger when combined.

Quantity should be a higher priority than quality, because it leads to higher quality. The shorter path to maximized quality is in maximized quantity and executing on the feedback after each finished product.

A young lady named Karen Cheng learned to dance in a year. She didn't spend hours deciding how to perfect her dance or study perfect dancers. She simply told herself to dance everyday and filmed her progress.

So how can you master a skill? Give yourself a goal that you must meet everyday. If it's learning a tennis serve, serve 20 times a day..no more and no less. If you want to get those windmills, do 20 of them a day, no more and no less. Want to perfect photography? take 3 pictures a day....and so on. To become a master of something, you need to put in 10,000-hours into it says Malcolm Gladwell, author of "Outliers".

So there you have it, instead of sitting on your ass and pondering what you should be doing to master your skill.....JUST DO IT, as NIKE would say. Choose quantity as your sidekick to make you the superman of your desired skill.

#Girllearntodanceinayear #Karencheng

Interview with YES.TAP Co-founders (Featuring David Lai and Kenneth Yip)

An interview with the co-founders of YES.TAP, David Lai and Kenneth Yip, for some great insights on what its like to run a startup

#Startups #interview #exclusive #lifestyle #xtremelabs

Chase is going in all out to support Isis to push for a nationwide rollout!

Soon enough cardholders of Chase Freedom, Sapphire and Slate cards, along with those special people in possession of a JPMorgan Palladium card will be able to load their accounts into the Isis Mobile Wallet app and tap to pay at retail locations across the nation. This provides the cardholders another quick, convenient and secure way to use their credits cards for everyday spending while on-the-go.

This may be the next big and better "Google Wallet" in the near future.

#mobilepayment

Why do people suck at social media marketing? Because they're all trying to be someone who they are not. The secret to social media for small business owners is being human, like someone that listens attentively, tells great stories, shows interest in others and is authentic and honest. In other words, the secret is to simply be likeable and that means creating value for others.

Here are 5 tips for small business owners to be on the right track with social media marketing:

1. Listen before you talk. Don't be a chatter box! - Before you even start making posts, look at what others are talking about. Are they talking about your business? Your competitor? Search up what your prospective customers would say. For example, if you are a dentist, search up "need a dentist". You will be surprise how many people are already looking for you.

2. "Like" and "Follow" you for a Reason - Don't just tell your customers to "like" you because they already get that a lot from other advertisements. Instead, they should like you because you are giving them value which gives them a reason as to why they should like you.

3. Ask Questions to Engage your Audience - Social media is about engaging in conversations. Instead of posting up "get 2 nail polish for the price of one", post up "what is your favourite nail polish colours?". People will start commenting and showing up at your store.

4. Share Pictures and Videos - People love photos and videos because they tell a story. No need for expensive equipment, grab your smartphone and take pictures and videos of staff, customers, cool things at work, etc. Pictures are worth a thousand words!

5. Spend at least 30 min on social media everyday! - That's right! Go on facebook, that's your homework! You want to be a pro at social media, then be a part of it! Read, learn, listen, respond, join the conversation! More time into social media = more benefits to your business.

It is important to keep that customer cap on, always ask yourself, "would you yourself click the Like, Follow or Retweet button if you saw your own business on Facebook and Twitter? And more importantly, would YOU want to be friends with your business at a party??

Help a bro/sis, share this article!

#social media #marketing

Everything is going mobile including banking! GoBank is the first bank that was designed for mobile use and was launched to the public this week! GoBank, launched by publicly traded Green Dot Corp., has no overdraft or penalty fees and only "works for tips". GoBank allow users to pay what they want in fees because their product offers a "high tech/low price proposition.” Customers get a free debit card, or they can create a custom debit card with a photo of their choice for $9.

The company gets most of its money through debit card swipe fees from merchants. GoBank resonates well with younger, tech-savvy consumers but isn’t beyond the grasp of newer mobile users either. The app and website are easy to navigate and understand, which many banks still struggle with.

One cool features of GoBank is that users can view their balance on the login screen, which the company says is the primary reason why a person logs into their bank account.

GoBank also allows users to send money with no charge through text or email. If you want to send money to someone not using GoBank, they can move the money with PayPal.

#mobile

The US Patent and Trademark Office issued Apple a patent for a system that utilizes near field communications for device-to-device data syncing, much like the so-called "S Beam" feature found on certain Samsung Galaxy smartphones. This is the first step Apple has taken to embrace NFC technology. Hopefully iphones will eventually catch up to windows, android and blackberry phones which all already use NFC. YES.TAP ftw!

#Yestap #ftw #nfc

This article shows the value of NFC technology in the health care system and also gives some great advice for startups using NFC technology in this field. I already know some clinics that have implemented NFC technology into their practice where patients tap their card into a reader, and the system quickly uploads their file onto a monitor. I can see why NFC can play an important part in the future of health care, especially in empowering patients to take control of their own health records and take charge of who can have access to their health records. Some great tips for startups mentioned in this article that are often overlooked and may even be more important than the technological product itself includes:

Making sure your design is user-centric. Get opinion from people that will ultimately be using the technology (the patients)

Providing value and support to the users to make their lives easier

Taking into consideration of the larger system (ecosystem) where NFC will be integrated

Knowing standards and interoperability

Engaging all relevant stakeholders in public and private partnerships

Dealing with privacy and security issues

What are your thoughts on implementing NFC technology into health care?

#NFC #Healthcare

How is the life of a person with Near Field Communication (NFC) tags compared with another without it? Watch to find out more! Simplify actions with a satisfying tap to make your life easier and more efficient!

#NFC #@getyestap

All companies no matter how small should have some sort of loyalty scheme in place.

Bobby Kerr gives some really great advice for how setup a loyalty scheme for businesses. Some of these tips includes:

Identifying important customers

Differentiating yourself from others

Having rewards that are relevant to your business

Making redemption simple

Not spamming your database

Making it mobile friendly

Keeping statistics

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