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Jungle Platoon Video

Final Videos

Vine1 Gift shop:

Vine 2 feeding time:

Vine 3 panning tank:

30 second final Ad:

Advertisement Treatment

Below is the scanned in treatment plan.

Pre-Production work

Below is the pre-production work carried out for the national marine aquarium advertisement campaign.

Below is the Risk Assessment form completed by Amie Raw. The risk assessment form’s, while tedious are there to protect us and ensure correct manners are carried out when on location.

Below is the Story board completed by myself and Amie Raw. The story board was completed before going to the aquarium, but after we had carried out some research on the NMA and their previous ads.

Below is the floor plan for that main tank and room of the Aquarium in which we would film.

Finally the Shot List:

Evaluation 3

When it came to our final production in the National Marine Aquarium, we had a large amount of preparation which needed to be carried out.

After getting the brief given to us, we as a group went down onto the ground floor of the college and into the library to work. It was down in the library that we were able to come up with the majority of our ideas. By having some MacBooks on hand we were able to find previously used adverts for NMA and then were able to understand the type, along with tone of advert they might want. Also Amie being more artistic created a mood board full of ideas that had been thrown around.

She did this so that when it came to the client briefing meeting with the tutors, we would have a visual aid to use. The design of the pitch was quite simple, with Josh electing himself to lead the meeting and describe the ideas to the tutors. After showing the advert previously used by the NMA we then expressed how we liked the idea but want to use the idea as a base and project it further with more visual quality’s of the sea life. It was after this that Amie’s mood board was used to show how the ideas developed into what we had in mind and presented. Also the production stage was a tad simpler since we all ready had pre set times and dates given to use by the college and aquarium. While this did speed up the process and give us a schedule, however this did actually take away from the process and made it feel spoon fed.

I think that the filming on location did go particularly well on the day, with the members of the public and staff not being to on edge with a large group of college students around. An issue that we had during the project was keeping the interest of some members of the group didn’t fully work to a professional standard at the aquarium and rather socialised, along with going missing for hours. Something which i would have one differently if i was to redo the project would be to ensure everyone is doing something which benefits the project. I would do this since because of the limited time given to us, I really think with everyones full commitment we could have done an even better advert. I do think however that our final project does really hit our target audience and is visually appealing like we wanted it to be. There is no inappropriate footage and i cannot find a single way in how it would offend anyone. One of the biggest challenges i had to comprehend was the restriction of know lighting in the aquarium or flash photography. Since there was no natural lighting I volunteered to stay behind on the second day and carry out the multiple colour corrections required for the footage. The other issue to correct was to me a sad one. In thie first attempt at the edit, with all footage sorted; I used the 1960 song ‘Sea of Love’ by Marty Wilde. In the description I credited Marty Wilde and expressed i did not own nor profit from the song, which is usually the fine and correct; In order to avoid any arguments with the NMA, to be on the safe side i had to chose a new backing track.

When we had watched the video back multiple times, and after making a few more corrections, such as the new subtitles and pop ups; we were happy with the final cut and exported it in the H.264 format as a Vimeo HD 1080p 25. It was then uploaded to our Vimeo accounts.

I do believe that the brief given was well structured and did not have to much negative feedback. The only criticism which i believe could be drawn upon was how all the dates and times had been preset. This did take away from the project and made myself as a student feel a bit unnecessary. I fully understand that due to the popularity of the NMA as a business a structure was needed, however it would have been a nicer touch for us; the students to deal with the NMA and not the Tutors.

Evaluation 2

When it came to our client brief for the NMA with our tutors Neil Rose and Billy Abbott, we received some positive and useful feedback. This task was the most difficult given to use to date and would require a large amount of dedication. We started getting some idea on previously used adverts by the National Marine Aquarium and began to pick apart the common trends. We all managed to agree up the importance of quality over quantity since the ad would only be 30 seconds long. Very few changes were brought up by the tutors with the only issue splitting the group was the value of a voice over. Myself and Amie were on the fence with the idea and did not believe that with the correct soundtrack that it would be necessary, countering this the two Josh’s believed that it was for the best know matter what. Below are the three things that I believe are the most important when it comes to the client brief:

1. The turnaround period and ensuring that the schedule is kept to.

2. The quality of the video is also extremely important due to the NMA being a professional organisation.

3. The third most important factor of this brief was the correct way of acting on set in the aquarium and working around the visitors.

I also believe we could have pitch could have been improved by having better visuals aids in the briefing. In the pitch we also could have done better on our knowledge of the aquarium and its operations.

Evaluation 1

For this evaluation I will talk about the work we carried out for the Freitag work.

In multiple groups, we were given the task of attempting to create a 20 second long advert for the clothing and accessory brand, ‘Freitag’. Freitag is best known for creating new goods such as T’shirts, trousers and bags from old lorry canvases. By having a basic understanding of Freitag given to us on handouts, we knew the company’s plans and how they operate when it comes to production and previous ads. Since they use recyclable goods and maintain a sociably popular appeal, we wanted to reflect this in our advert idea. The idea of Stephen Fry having some involvement never waned from thought and was central. We worked fairly well as a team and thankfully all had a similar idea in mind when creating a plan. We could have worked better when managing the documentation given to us and better managed the teams full involvement, I say this because some people were more interested than others. It would have been good to try and get the whole team just that bit more up for it.

http://www.freitag.ch/ (01/06/2015)

Advert Critique

For my critique on the advert of my choice, I have chosen to write about the unbelievable Sunset Overdrive. Sunset Overdrive was published by Insomniac games in the spring of 2014. The Game revolves around a character creation system, which allows for a wide choice of customisation options and adds to the re-play value. Set in the metropolis city of Sunset in 2027, the player has to survive a Zombie/Mutant breakout caused by the evil soft drink corporation, FizzCo; which does resemble that of Coca-Cola. After realising their new product, Overage; the OD have turned and torn the city apart. The protagonist has to help and save survivors from the OD, all the while attempting to escape the city before the government and FizzCo launch a nuclear strike on Sunset, to cover up the incident from the rest of the world.

Audience:

The advert’s audience is targeted toward’s young adults and supports the games age restriction rating of 16+. The advert uses the game’s features such as over exaggerated onomatopoeic sound effects to add to the comic feel. The use of the words Shabaam! and Ouch! are taken from other popular topic’s for young adults, such as comic books and TV shows. The teenage clothes, Erratic hairstyles, bright colours and outrageous guns are all aimed at making it fun and appealing for a young audience. The retail price for the game when released was just over £30 pounds and for a gaming product compared to others also available on the market is significantly cheaper. This was done to boosted sales and make it affordable, since many young adults do not have a large amount of expendable funds to hand.

Besides the vibrant gameplay and the short sneak peak video’s, Sunset Overdrive had a main stage release at the world renowned E3 event. The main secondary piece of advertisement used toward’s the build up of Sunset Overdrives release, was a live action trailer created by Microsoft and Insomniac together.

Company:

Insomniac games have been active and producing since 1994. In there time in the industry, Insomniac have created three of the most recognisable character in the Playsation family. Insomniac created the very first Spyro the dragon for for playstation in 1998 and then created Ratchet and Clank in 2002 and are still running the products management. Insomniac games worked exclusively for Sony up until 2013 when Sunset Overdrive and Fuse was planned. It was in 2013 that Insomniac games was looking for a company to publish Sunset Overdrive, however this time in fear that the game would be a big hit; they wanted to retain brand ownership. It was because of this reason that Sony passed on Sunset Overdrive. After multiple company’s not wishing to take up a project rejected by Sony, Insomniac went direct to arch rivals Microsoft.

Advert:

By showing of game-play in the first advert for Sunset Overdrive, Insomniac were releasing a trailer for what there new project would bring. It was in the first E3 advert for Sunset Overdrive, the audience learnt the name of the product, the type of product and the release date for Sunset. By showing small portions of game-play and a graphically designed sequence of the protagonist fighting the enemies in Sunset City, the audience know what type of game Insomniac had created.

Advert’s change:

From the first 5 minute reveal advert at E3, the follow up live action advert was a big change. Using actors instead of computer graphically created characters really gives the second advert a human feel. The game is designed to be insane and have multiple silly elements which the live trailer captures better than the original. The actors wearing the OD costume’s and the explosive teddy bear launcher in real life just fits in with the insanity of the game and Insomniac. I personally believe that the second less used advert with actors, while not showing much game-play footage; does provide better information about what type of game it really is. By showing a film set as the advert is relatively uncommon, especially for a video game. There are giant balloons of the FizzCo mascot, OD actors and the lead actor dressed to impress with a large mo-hawk and Teddy bear launcher. The second advert is so individual it just stands out of being extremely unforgettable and will not be repeated for some time.

http://en.wikipedia.org/wiki/Insomniac_Games (30/05/2015)

http://en.wikipedia.org/wiki/Sunset_Overdrive (30/05/2015)

Advertising Research

The purpose of advertising, is to help promote and sell a product or a service. This can be done through multiple universal platforms, such as Televisions, Social media sites, Radio, Newspapers and Public events. The main platform for advertising is TV. This is due to the mass access the public has to TV’s but also because of the multiple channels and links between a television show and a product advertised.

Ads which are shown on TV, normally last between 3-30 seconds long and will have a target audience in mind when creating the ad. The makers of these advertisements usually attempt to inform, shock or ore the viewers of there ad. They do this as they are trying to get the consumer to buy the product or use the service which is being advertised.

Each advert which will be commissioned will have a target audience or demographic in mind, when creating the idea. This is the crucial element when creating an advert. This is because it simply cost’s a large amount of money to put an advert on TV. So if your going to put an avert on TV, then you have to ensure that the correct channel’s, viewing times and content of the advertising in question, will reach the products demographic. You’re going to be very unlikely to sell children’s toys to and individual who watches on adult shows. The same way in which your going to be very unsuccessful in selling pregnancy test’s to men, there just not needed. By knowing who will buy the product, the advertisers will know when to play the advert and on which channel.

Each advertising company does have it own way of picking it’s target audience. The target audience can be discovered through surveys, focus groups or previous knowledge from past products or campaigns. By collecting their results, the advertising company should find out who they are targeting and use this in there pitch and potential advert.

ASA adverting regulations:

Advertisements do have regulations they have to stick to. These rules ensure that know inappropriate content or obvious lies will be shown to the general public. For example, advertisements can’t show any 18+ content until after 9pm, the water shed in the UK. An example of protecting the public is when an advert has to put “Drink aware & Gambling” warnings after alcohol or gambling advertisements, shown on UK television. The regulations for protecting the public are enforced by the Advertising Standards Authority (ASA). The ASA have and use the power to change and even remove adverts that break the regulations they enforce. An example of when the ASA became involved in an advert was In 2008, when Vodafone released a radio advert which was quickly removed after a number of complaints from the public. This was because the voice saying the terms and conditions was reading them out too quickly.

http://www.telegraph.co.uk/telegraphtv/2776229/VIDEO-EMBED-Listen-to-Vodafone-advert.html

Briefing for a Client:

Before an advert is even ready to pitch you have or will receive a briefing for the advert. An advert brief will usually come from the client and they will usually have a short explanation of what product they are trying to sell, along with how they want to sell it and any specific ideas they want to avoid or incorporate.

For example, whilst we were in class we were given a short presentation and an activity on the company Frietag. Frietag was set up in 1993 in Zurich by graphic designer brothers Markus and Daniel Freitag. The company makes bags, shirts and trouser out of recycled lorry canvases. When were then assigned into groups, in which we sat down and came up with multiple ideas. Our final idea was definitely something. At the very start of the discussion we all had a similar thought of using an actor. Only one man came to mind, Stephen Fry. Are insane idea consisted of a ‘Total Wipeout’ themed ad, with Fry being involved in some manner.

How do adverts persuade through emotion?

It can sometimes be a sound tactic for a company use emotion in advertisement’s that thy may wish to use. This will be done in hope to evoke an emotional response from the customer and client. On occasion, the company making the advert will chose to have a positive emotional connection created with the viewer, instead of a negative emotional viewing. An example of using positive emotions in advertising would be created by using a clip or image of people enjoying the product or item being advertised. This is often done when creating and ad for children's toys and games.

On the other hand, sometimes advertisers will use negative emotions and guilt to push a product or item on the public. This is often used when creating adverts relating to charities and medical or legal help. By playing on sadness and fear an advert can have a similar effect of popularity and remembrance as a happy advert. The RSPCA have very notably created emotional adverts which can guilt people into supporting them. While this will have a positive impact from doing so, be using negative emotions they are more successful in there mission.

Developed Ideas?

The Ideas which are behind adverts are developed usually by companies wanting to show off a new product and draw and an audience. In recent times there has been a trend of adverts not quite being directly linked to the advert or product. Adverts must hold the viewers attention but must find the balance between interest and information. The ideas behind adverts do normally come from brain storming and the work of a committed production company .The company producing the advert would normally pay for a production company to create there advert for them with idea’s and goals for the advert all ready being predetermined. This can create a difficult task for both company’s to cooperate correctly and both make profits. Since the Production company’s final advert will will have to be in the taste of the commissioning company’s product and genre’s the idea creation period is extremely crucial.

The development of online video platforms:

Online viewing services such as YouTube have made advertising videos along with fashioning trends, such as Vlogs go worldwide and viral. It is thanks to free services such as YouTube that Adverts can be watched repeatedly and shared between anyone on social media; this has supported small businesses and individuals who are attempting to show of a product, achievement or even make money. Online video platforms have become increasingly popular since there creation and have got to the height that most people from younger generations have a working knowledge and understanding of how to use services such as YouTube and Vimeo.

http://en.wikipedia.org/wiki/Advertising (01/06/2015)

http://www.asa.org.uk/?gclid=CjwKEAjwhbCrBRCO7-e7vuXqiT4SJAB2B5u7vxcbxITmhiKTXw8-Ig1TCcH8imqvd-13CXcEnmaTYBoCImPw_wcB (01/06/2015)

Client Brief

The National Marine Aquarium is a charity dedicated to conservation, research and education. It was opened in May 1998,[1] with charitable aims of research, education and conservation. The Aquarium is divided into four main zones: Plymouth Sound, British Coasts, Atlantic Ocean and Blue Planet. The aquarium has exhibits that goes from the local waters of Plymouth to the Great Barrier Reef.

The national aquarium’s mission is to Drive Marine Conservation Through Engagement. The national Marine Aquarium committed to conserving the marine environment and along with encouraging others to do the same. This has a large impact on the exhibits and education programmes. The attached video below is one of 30 video’s made from the actual Aquarium.

https://cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Flink.brightcove.com%2Fservices%2Fplayer%2Fbcpid1281430515001%3Fbctid%3D2115687338001%26secureConnections%3Dtrue%26secureHTMLConnections%3Dtrue%26linkSrc%3Dtwitter%26autoStart%3Dfalse%26height%3D100%2525%26width%3D100%2525&url=http%3A%2F%2Flink.brightcove.com%2Fservices%2Fplayer%2Fbcpid1281430515001%3Fbckey%3DAQ%7E%7E%2CAAABKPKaGak%7E%2CTpOrUJpAbLj275Y-UtT3D6SQBMf4KsDW%26bctid%3D2115687338001&image=http%3A%2F%2Fvideo.dailymail.co.uk%2Fvideo%2Fprod%2F1275380505001%2F1275380505001_2115732962001_vs-51012243e4b06d08e9a69a14-782203293001.jpg%3FpubId%3D1275380505001&key=a70a993cabda412b8ce79a8f66040de1&type=text%2Fhtml&schema=brightcove

The Aquarium is mainly funded by its own ticket and product sales, but does also receive a large amount of money from charity grants. The aquarium is split up into 4 main sections. There is, The Plymouth Sound, British Coasts, Blue Planet and Atlantic Ocean exhibits. Onsite in the aquarium there is also a cafe and restaurant, this is next to a play pen for young children and parents to enjoy. Towards the exit there is the rather large and expensive gift shop, which must be walked through to exit the building.

Social Media:

Due to social media being an extremely large platform for advertising, the National Marine Aquarium regularly updates and post’s on their sites/pages on Facebook and Twitter as shown below. Their Facebook page has 25k likes, and an average star rating of 4.4 out of 5.

Not only does having social media pages available to the public enable for them to be found easily and give information, social media pages can act as some free advertising. The Facebook page includes key information about the aquarium such as the opening times, address and phone number. Both sites post photos and updates on what is currently taking part at the aquarium along with any new exhibits and special animals. Since social media sites are extremely important to the average individual in the UK today, by targeting them then there is a higher chance in visitors to the National Marine Aquarium.

Our Brief:

Create one 30 second advert and three 6 second long vines to a near professional standard.

While our brief is not sounding to be of a difficult nature, it is more complex than that in which we have attempted before. Due to the National Marine Aquarium being an extremely popular and frequently visited business the timing’s enforced upon us, along with the limited access to equipment such as lighting; made this the most difficult task we had attempted to date.

The NMA’s ‘Misson Statement;

The NMA is a charity which is dedicated to raising the awareness of the sea life which live in our oceans, the challenges that we now all face and the ways in which we can gain a sustainable future for our global oceans.

Like many large and functioning businesses, the National Marine Aquarium has various media outlets; which i have previously mentioned to promote the aquarium. All of the previously written social media uses, work together for the NMA. All of the information given provided from the website and which can be found on social media does promote there aims and goals, but does not show many visually appealing imagery or Videos. I therefore can only presume that either the need for the video’s was never needed or never wanted. They may not have been used because they can take away from the awe which many people feel when experiencing the visual wonder of the sea life.

https://www.facebook.com/NationalMarineAquarium?fref=ts (27/05/2015)

http://www.national-aquarium.co.uk/ (28/05/2015)

Advertising Self Study - Doritos

In this past term, as a collected group we have been looking at; Doritos and there other products.

This was the quick teaser ad created by Amie Raw and chosen by our group to use for our advertising meeting.

The following information is that which we used for our presentation, along with the images and text being in the correct order.

Our advert will be shown online for the main reasons:

It is cheap.

The majority of the target audience is online regularly.

The bright colours and bold writing will instantly catch the audiences eyes and make them pay attention.

The advert will easily and quickly pick up views.

The main website online it will be shown is Youtube, the popular site that has 800 million unique users a month. The reason we have chosen youtube is because it shows advertisements at the begin of most popular videos, which can not be skipped until 5 seconds has past, or in fact can not be skipped until the whole advertisement is finished. This is extremely clever as a large audience will be forced to watch an advertisement.

Response:

The tutors evaluating our presentation both agreed that using the internet and its services such as Youtube, would be a great place to advertise our product. This was because it closely links to our target demographic along with a cheaper advertising costs. It was also raised that advertising in the cinema before a film and in the lobby would be useful, as it is a key location where the product might be sold.

Demographics -

On average, the customers of Doritos are female aged 25-39 and are based in central Scotland. Along with Doritos, they are also a customer of Xbox, Playstation, Netflix and sports direct. The majority of them are owners of a Renault car and shop at Asda. They are online for 46 - 50 hours a week, and are big readers of The Sun and Heat. As well as this, they watch TV for 1-5 hours per week, mainly being The Simpsons, Eastenders, Celebrity Big Brother, Family Guy and Im A Celebrity Get Me Out Of Here!

For example, Olivia who is 28 and lives Aberdeen is a regular customer of Doritos. She owns a Renault Clio and does her food shopping regularly at Asda. Her favourite TV show is Celebrity Big Brother, and she states that she couldn’t get through the day without mobile communication. She has two young kids and a part time job working in a local supermarket and therefore finds Dorito’s a quick and easy snack to have throughout the day. Along with her favourite snack Dorito’s, her favourite meals consist of Nachos and fajitas.

In the actual advert itself we would want to make it as crazy as possible and mimic that of previous Doritos ads. It would be a small rivalry between two individuals in aim to reach the Doritos. It would possibly revolve around difficult tasks/activities which would show how much both individuals want the Doritos, and what they would do to get them. Almost like a small total wipeout episode. We have decided to do this as it meets our target audience. On average our audience watch 1-5 hours per week of TV programmes similar to Total Wipeout, and other competitive shows and therefore it will grab their attention and interest straight away. The ad would use the previously successful Mariachi singers from the sharing advert campaign. We would also want to use the Mariachi band performing Paradise city or another iconic song, completely different to Mariachi music.

We got our target audience from our Demographic for our product. There is no real reason creating an advertising campaign for a target audience, in which the Majority does not buy or use the product. It would have been redundant to create and ad for an audience for over 60′s, when young adults are the biggest purchaser of the product.

The Doritos Mariachi campaign is still currently running and began in early 2010. This campaign and its adverts are extremely memorable. This is mainly due to the over the top antics of its used actors, along with its references to pop culture and bands; such as Queen. Our ad is suitable for our target audience because we have based it of previously successful ads which where not inappropriate. The idea of using the Mariachi band, along with the total wipe out theme is used to target our audience. In recent years Total Wipe out was an extremely popular and the majority of the participants fit into our target Demographic, so to me; it made sense to use this as an idea for our advert.

In the advert we want for Two Mariachi singers running a Total Wipe out course, competing for Doritos. As these two men get closer to the goal of winning the Doritos, until they both fail in there attempts.We also wanted to use a popular rock song from the 80′s/90′s. Myself and Amie decided that we want to use Paradise City by Gun’s N’ Roses, simply because its as far from Mariachi music as possible. When receiving feedback on this idea, it was fairly well received. With Both tutors believing that it could reach our target audience and well represent our over the top product.

Doritos campaign

Demographic for Doritos:

The demographic for Doritos is primarily female and between the age of 25 - 39 and are politically left wing. Just a quick practice 6 seconds long clip

‘THE MAKING YOUR PRESENTATION NICE’ PRESENTATION:

To continue with our introduction to advertisement since our return, we were asked to analyse a single advert of our choice. On A3 format, I began to create a presentation on the ‘Got Milk’ campaign running between 1993 - 2014 which would be shown later on in the day in a 1:1 feedback session with fellow students.After a advert was chosen, we had to explore the target audience, brand identity, relation to the product, and how and when the advertisement was screened. Some of my fellow students chose to create notes and mood board or collage, whilst others such as myself chose to jump straight into the making of the presentation.

An Investigation Into advertising strategies used by Cadbury and Honda.

Cadbury’s mission statement is relatively simple, ‘Cadbury means quality’; this is our promise. Our reputation is built upon quality; our commitment to continues improvement will ensure that our promise is delivered.’ Cadbury since its early history has continued to improve upon its products, but also has taken advantage of superior equipment made available through advancing periods. An early example of early improvements in quality was in 1866 when Richard and George introduced a new cocoa press made in the Netherlands to there production line. This press was able to remove some of the unusable cocoa butter from the cocoa bean. This greatly improved the taste and quality of the product and soon Cadbury was exporting their product out of the UK.

While John Cadbury produced more than just chocolate during his time leading the company, he began a downward plunge in profits due to multiple products of a poorer quality. When sons Richard and John focused upon chocolate they began the trend that Cadbury’s has continued with to date. The traditional Cadbury chocolate bar has always been a solid bar of chocolate, made from a high portion of milk to increase taste and protein.

The distinctive trademark which Cadbury’s have stuck with for many years now is the Purple imaging and packaging for there products. Also the continuos imagery of the glasses of milk. Also the bulk of Cadbury’s products are recognisable from the Cadbury logo being stamped into each block of the chocolate bars. Public perception of the Cadbury brand slipped from 2006 - 2007 due to a serious problem occurring frequently in the chocolate bar. In 2006, a high number of Cadbury’s own products were found to contain salmonella bacteria. The problem was found to be originating from a leaking pipe at one of the company’s production lines in Marlbrook. The incident meant that Cadbury’s were hounded in the media, with a claimed 40 people becoming ill form the product. This lead to a product recall costing £20 million for Cadbury’s but had badly damaged there public image. Cadbury’s failure to inform the Food Standards Agency for over five months after the first reported case of the incident led to a £1 million fine for Cadbury’s, with the Food Standards Agency advising the company to improve there “Dated” contamination testing procedures.

It was after this event that Cadbury’s had to come up with a new successful way to promote there brand and improve its selling rates. In order to achieve this difficult task so soon after the incident, Cadbury’s launched ‘Gorilla’. This was a new advertising campaign promoting Cadbury’s leading seller, the Dairy Milk chocolate bar. The advert received 500,000 page views within the first week of launching. The advert clearly did not have a lot of relevance to Cadbury’s and is most definitely unique. This was done to capture the attention of the audience and clearly had a positive effect for the company.

Target Demographic

From going onto the YouGov Profiles website, i was able to find this statistic for the average Cadbury’s customer.

Honda:

Honda is a Japanese multinational corporation manufacturer, which specialises in automobiles; including Cars, Bikes and Boats. Honda also deal in power and industrial equipment and was founded by Hamamatsu in 1946. Since its years of early production Honda have been the world’s largest motorcycle manufacturer since 1959. To add that Honda is also the world’s largest manufacturer of internal combustion engines manufactured each year is also extremely impressive. Honda has a recognisable global lineup of vehicles consisting of the Civic, Civic R, Accord, Insight CR-V, CR-Z and many others. It should also be noted that Honda engines power multiple F1 cars, most notably Mclaren’s. From statistics the average customer for Honda is a male, aged 60+ and working in information technology based jobs.

It was in 2003, “Cog” a British advertisement was launched by Honda to promote their seventh generation of Accord cars in the UK. The 2 minute clip was first shown on British television on the 6th April 2003, ITV’S coverage of the 2003 Brazilian Grand Prix, Sao Paulo; won by Giancarlo Fisichella.

The campaign proved to successful both critically and financially for Honda who saw a rise in product sales. Over 250,000 people saw ‘Cog’ during its first viewing, with 10,000 people requesting for a brochure for the new Honda Accord. The Daily Telegraph was quoted as saying, “certain to be come an advertising legend”. The advertisement was of high cost to Honda since the the required 2 minute slot was during a highly watched event like Formula 1, This therefore meant that the full version was only broadcasted on UK a few times and only in the UK, Australia and Sweden. However 'Cog’ is regarded as one of the most ground breaking commercials of the 2000’s and received multiple awards from television and advertising industries than any other commercial in history, up to that time.

http://en.wikipedia.org/wiki/Gorilla_%28advertisement%29 (22/05/2015)

https://yougov.co.uk/profiler#/ (22/05/2015)

http://en.wikipedia.org/wiki/Cog_%28advertisement%29 (22/05/2015)

Freitag

During our first week back to the course from our Easter holidays, we have been given our introduction to advertising. We have looked at the company ‘Freitag’ and in smaller groups discussed the possibly of how we would make an tv ad for the company with no limitations. By having a basic understanding of Freitag given to us on handouts, we knew the company’s plans and how they operate when it comes to production and previous ads. Since they use recyclable goods and maintain a sociably popular appeal, we wanted to reflect this in our advert idea.

Coming up with our ideas in groups of four, did prove to be rather useful as we were very quickly able to come up with contrasting ideas, each more mad than the last. It soon became apparent that we all shared the same idea of wanting to use Steven Fry in some manner of form. This did then continue to develop until we had an insane idea of Steven Fry stealing a bag from ‘Freitag’ and running away from security guards, all whilst avoiding falling objects and even sharks in a tank. One of the reason’s behind the choice of choosing to use Stephen Fry in some form, was due to his political activism of being pro peace and equal rights, along with equal opportunities for both genders and sexual preferences. Stephen Fry has in the past appeard in multiple adverts for TV, usually these adverts are for alcoholic products such as Heineken.

http://en.wikipedia.org/wiki/Stephen_Fry#Politics (20/05/2015)

http://www.freitag.ch/ (20/05/2015)

Forced Perspective

Forced perspective has been used in this scene to create an emphasis on the size of Talos from Jason and the argonauts. To create this sequence, stop motion has been used along with Forced perspective which to create this moving giant which Jason has to shave his men from. By also adding the men to the sequence, along with the caves and sea; the Argonauts seem as small as ants.

I believe that they achieved this by using a large figure of talos and manipulating his movement’s to make his movement continuos and fitting in with the movements on the beach with the Argonauts.

I think that it is really effective and works well for a low budget film. It was an achievement at the time due to the very limited technology. However this film hasn’t really aged well as the sets look poor and the technology is very outdated

Best TV advert ive seen in a long time.

This TV advert has been used for Cadbury’s chocolate and i think is just really enjoyable for a viewing audience. I also believe what makes it so successful as an advert is how it is a fairly simple and enjoyable idea.

I think that they chose this idea for this production because its simple and works. Not all averts have to have huge complex scenes, the kind id would want to watch in the cinema. By adding an old backing song from Bacara and choosing a larger and more heavy set man to almost mime the actions, a great almost polar opposite is created.

Worst ad ever!

I cannot go a second of hearing this stupid TV advert without contemplating throwing the remote through the telly in hope of hitting that sodding bird.

The idea is stupid and has no relevance to the product being sold and nor is it well animated along with well thought out. Each season when a new holiday roles around and some poor person is getting ready to buy a card, then they are hit by this advert rolling around in there heads.

Most Shocking!

I love this advert and think its hilarious to watch, along with how it was banned extremely quickly. Doritos have in the passed made some unexpected TV adverts, but this one truly takes the biscuit.

This ad is just a whole pile of misleading and hilarious information about a product and the uses it has. I honestly have no clue to why they have chosen this style of advert and nor do i know why it was allowed on TV for its short run, but im glad they did.

Best Looking

I love this game fully and think that this advert perfectly shows off all which is right with it.

I believe that the purpose of a good advert is make the product compelling and appealing towards the audience, this i know because i bought it. I believe that the almost cartoonist and over the top really work in its favor as a successful ad.

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