Proud Of

Proud Of offers unique expertises in offer and retailing strategy. A highly differentiated approach, which involves strategic intelligence, design, brand strategy and operational implementation by placing the product offer, its positioning and the...

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A new website for Proud Of to celebrate the arrival of Fall… Enjoy it!

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BY DarkAngelØne. Follow his work!

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e-commerce: 7 trends for 2015 in the USA

'Click and collect', 'live chats', masked shipping costs..., the e-commerce is changing in order to pursue its boom. Read how the American web shops are reinventing themselves.

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Best Wishes to you all!

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If Art could replace advertising

Is our unconscious highly permeable to the excessive visual advertising? Three New York artists are convinced of it. To solve what they consider a public problem of mental health, they decided to launch an application which replaces the ads in the subway by art pieces.

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Hermès sells its 'carrés' on-line

The luxury group Hermes launches a website of on-line sales dedicated to its famous silk squares and baptized " the House of squares ", accessible from its hermes.com online shop. A very beautiful graphic creation. To discover urgently!

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Ikea's 2015 Bookbook!

Ikea just invented the Bookbook! Have a look on ti…

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The Tag Heuer saga: the cult of the performance

Jimmy Hendrix, Steve Mc Queen, Ronaldo, Fangio...'don’t crack under pressure', the new ad which takes up with the signature of the brand, signed BBDO. Beautiful. Very classy …

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Publicis illuminates the Champs-Elysées with 17.000 LEDs

Every evening, 17.000 LEDs go into action to transform the facade of the Publicis HQ  (800 square meters) in a wonderful show of quite unique light, as an emblem of the French brilliance. 

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Uniqlo lets shoppers create their own line of t-shirts

How the Japanese retailer is capitalizing on one of the biggest retail trends this year. Uniqlo is now offering customers the opportunity to make their own T-shirts through their smartphones. Previously, the retail chain has collaborated with celebrities and artists like Inès de La Fressange and Pharrell Williams to produce a collection of limited-edition T-shirts and accessories. Now, consumers can add their own creative flare through an easy-to-use mobile app.

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'Ultraviolet', quite unique restaurant in Shanghai

Do you know the common points between a well known chef, an entertainment and the city the most populated in China? No? And well nevertheless there is one: the Ultraviolet restaurant of the Chef Paul Pairet in Shanghai.

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Colors as inspiration. Red is the color of the day. Enjoy it!

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Hello Kitty & Playboy: first co-branding

By uniting with Playboy, the time of a very specific collection, Hello Kitty will never be looked as before. But this marriage of opposite, imagined by Colette answers the mixture of the genres and the full hybridization process of the society ...

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Proud Of on Tumblr: first birthday!

Have a look on our website

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If in Paris, take 5 minutes to have a look on the screens of the Grand Rex: skinning by Gaël Perrin for Endemicland who pushes to the end his graphic conception and realization of 'Mr & Mme Rêve' from the 85-minute images of the show until the skinning of the LEDs screens! Congrats!

More about him and his art here

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Best Of of the year 2013 by Proud Of

In 2013, Proud Of released more than 700 additional articles on its 'Full Version' blog, especially for its subscribers.

Brand strategy, inspirations, new products and concepts… Inventiveness is as usual  at the meeting point in our overview of the trade events!

To know more about our subscriptions, please contact us.

If you are not lucky enough to follow us in complete version, here is a brief overview of our 2013 year …