Prepare for Liftoff: Alibaba is the anti-Facebook IPO
The Alibaba IPO is going to be huge in case you hadn't already heard. But for all the focus on how this is likely to be the biggest public offering in history, there's very little chatter about the first day of trading -- and the opportunity for this to be an old-fashioned, 1990s-dot.com style blowout first day.
Assuming the IPO prices near its expected range of $66 to $68 per share, it's not hard to imagine the stock trading well above $100 on its first day. The type of deal that gets trader's hearts pounding and reminds investors why the stock market is also a place where you can win big, not just lose your shirt. Expect terms like "blowout" and "spectacular" and "bubble-like" to be heard. (As a reminder and in the spirit of full disclosure, my employer, Yahoo Inc., owns about 22.5% of Alibaba and plans to sell about 25% its stake, or 140 million shares at the offering. I personally own Yahoo shares.)
In many ways, Alibaba is the anti-Facebook IPO. Facebook, of course, struggled mightily on its first day of trading amid technical glitches and an avalanche of insider selling, closing up a mere 23 cents from its offered price of $38.
The Chinese e-commerce giant is virtually unknown to Americans. A Reuters poll this week showed 88% of people hadn't even heard of Alibaba, much less were clamoring for a piece of the offering. Facebook, by contrast, was set up to be the first big "retail" IPO of the decade -- and retail investors were scrambling to get allocation before the company's ill-fated debut on May 18, 2012, according to press reports at the time.
For Alibaba, however, there's no such retail interest. Alibaba Frenzy Escapes Small Investor:
Lack of Familiarity with Alibaba in U.S. Limits Interest Ahead of IPO, The WSJ reports.
Meanwhile, institutional demand for Alibaba's offering has reportedly been intense. Within two days of its global roadshow, underwriters attracted enough demand to cover the entire deal. Shortly thereafter, Alibaba upped the expected price range of the offering to $66 to $68 from $60 to $66, originally.
In the run-up to Facebook's IPO, institutions were already choking on stock that had been purchased in the secondary market. On the first day of trading, lead underwriter Morgan Stanley reportedly got stuck holding more than $6 billion of Facebook stock, with JPMorgan and Goldman sitting on a combined $5.6 billion worth of shares. Days before its IPO, Facebook upped the size of its IPO by 25%, or about 100 million shares; 57% of the shares sold in the IPO came from Facebook insiders.
To date, Alibaba hasn't announced plans to up the size of its offering, although it wouldn't surprise me if they did.
Perhaps Alibaba's six (six!) lead underwriters -- Credit Suisse, Deutsche Bank, Goldman Sachs, JPMorgan, Morgan Stanley and Citigroup -- will suffer a similar fate as Facebook's, but there does not seem to be a frenzy of pre-IPO buying and selling of Alibaba shares, at least not in any formal (legal) way.
Most importantly, perhaps, Alibaba is the anti-Facebook IPO because at about 24 times expected 2015 earnings, it's valuation is cheap relative to peers and certainly conservative on an absolute basis. Even at $100 per share, Alibaba would "only" trade with a P/E of 40, roughly equal to Facebook's and vs. 168 for Amazon.
Alibaba trades at 29 times analyst earnings estimates for the fiscal year ending March 31 vs. 34 times for Bidu, 37 times for Tencent Holdings and 135 times for Amazon.com.
Alibaba’s EBIDTA equals 59% percent of revenue, more than Google, Facebook, Amazon.com, Baidu and Tencent, according Wedbush Securities. (By contrast, Twitter Inc. and Chinese e-retailer JD.com Inc. have negative Ebitda margins.)
What Alibaba and Facebook do have in common is a complex management structure designed to maximum the power of its respective founders, Jack Ma and Mark Zuckerberg. Maybe I missed it -- and maybe it's because the Alibaba structure really is byzantine -- but I don't recall nearly as many warnings about Zuck's ownership ahead of the Facebook IPO as I'm hearing now about Ma's.
Of course, there's a risk if Alibaba really is the "anti-Facebook". After falling as much as 50% from its IPO price, Facebook shares have since quadrupled. It's not how you start the race, it's how you finish. Still, expect Alibaba to come out of the gates at a full gallop.