Disney Hipster Princesses
Most people who consume Internet memes are of a similar age and therefore many memes are catered to this demographic. The Disney princess meme is successful because it uses a relevant interest of its audience; we are the age group that has grown up watching Disney movies. The hipster Disney princesses meme turns the beloved Disney princesses into hipsters, a young person who does not follow trends, distinguished by wearing black rimmed glasses and ironic comments.
Ariel, also known as hipster mermaid is regarded as the first hipster Disney princess meme. According to Know Your Meme, blogger Braden Graeber created the Hipster Mermaid meme, posting it on the F Yeah Hipster Ariel Tumblr in 2011. The meme soon spread to Reddit and Buzzfeed and inspired a collection of hipster princess spinoffs. Â Notable examples of the Hipster mermaid meme are âI left the ocean. It was to currentâ and âDo I go thrifting? Have you seen my cavern?â
 This meme appears to be making fun of âhipsterismsâ such as trying to be unique by dressing differently, listening to indie music, and doing things before they are considered cool. Calling someone a âhipsterâ because of the way they dress (black glasses, beanie, combat boots) is a current trend. But I would argue being a hipster is now considered âcoolâ and apart of the dominant ideology today of âbeing differentâ and standing out. This trend can also be seen in the music industry, where artists must dress over the top and continuously step over the line to remain popular.
 If you look beyond the surface, the Disney Hipster Princess meme is not only poking fun at hipsters but also making an interesting critique about the images of beauty and gender roles depicted in the iconic movies many people grew up watching. For example, hipster Cinderella says, âRipped dress. $60 at Urban Outfittersâ and âI dreamt of prince charming before any of you.â
The classic Disney princesses are all pretty, can sing, and need a prince to come save them in some way or another. These movies are presented as completely new stories, but in reality these princesses are more similar than not, all abiding to stereotypical gender roles. This meme creates a powerful critique of pop culture by putting together the person who does not follow trends (hipster) and a character who represents generic ideals of beauty and love (Disney princess).













