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How do I get free traffic to my Etsy shop?

Getting on the first page of Etsy search is the dream, isn't it?

At the time of writing, one of my listing is ranking in the first spot on the first page of the competitive 'product label' keyword.

With the amount of sellers on Etsy marketplace right now, reaching the top and beating the search algorithm is getting harder and harder.

‍But there are some solid ways you can increase your shop's visibility and help your products getting found on Etsy by potential customers.

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What Is Etsy SEO And How Does Etsy Rank Listings?

SEO, search engine optimization, is the process of improving your product listing's visibility in the search engine, and therefore having more views.

Search engines like Google and Yahoo, match what you want you are looking for (search query) to the internet results.

Etsy search is also a search engine. It matches products from Etsy shops to shopper's searches.

Etsy SEO is to optimize your products, shop and other factors so that you have the best chance to rank higher in search results and be seen by more potential customers.

Etsy SEO 101 - How Etsy Search Algorithm Works

Etsy ranks product listings in two steps: Query matching and Ranking.

Query Matching

Title

Tags

Categories

Attributes

Listing Description (updated )

Etsy listings that have the buyer's search query keyword in any one of the above will be eligible to rank. but where they will be placed in the search results is yet to be determined.

The Ranking Factors Of Etsy Search

After Etsy has all the products that are eligible to rank for a query, Etsy algorithm uses these extra factors to determine the final search ranking.

Relevancy

This is how well your listing's titles, tags, etc match what shopper searches for. Exact matching of keywords will improve the ranking.

Product Description

Etsy looks at your product description to further determine the ranking of your listing in Etsy search. Aim to write a short paragraph in the beginning of your listing description that includes 3-5 keywords and describe the benefits and features of the product.

Listing Quality Score

This looks at how well a particular product sells/converts. Etsy takes into account the percentage of people clicking, favoriting and buying a product to determine the score. Etsy wants visitors to actually buy the products. The higher the conversion rate, the higher your Etsy ranking will be.

Conversion rate is determined by how many people buy the product (conversion) versus how many people view it. Say two products have 100 people viewing them each, the one that sells 10 will have a higher conversion rate than the product selling only 2.

‍Recency

A new or just renewed product will get a small boost in ranking, but the effect is very small. So renewing all your products constantly will not be helpful, especially because it costs money to renew listings.

Shop's Age

New Etsy store gets a boost in ranking for a period of time.

CHeck Out This 5 Stars Etsy Seo Expert

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