Musings on American Reporting
As most people in the US and abroad have no doubt at this point realized, the American news industry has devolved to base levels. Sensationalism has long been its happy bedfellow, so long that click-bait articles and tabloid reporting often appear to have as much journalistic integrity as year-long mainstays like CNN and FOX.
Most young Americans have never known any other system, and while many of us crave more, the best we are able to muster up to "stick it to the system" is watching comedy talk shows with news elements, a la Jon Stewart, Steven Colbert, and Jon Oliver. As I scrolled through the bowels of Facebook, with the carnage of buzzword articles and two to three minute sound-clips forcing their way through brilliant PR moves into my life like hookworm festering in the bloodied mess, I became interested in looking into how we got here. Who if anyone is responsible for reporting in the US devolving into such a journalistic mess - in ways that other countries have not - and can it be fixed?
Starting my investigation, I decided to ask friends on what they thought on the matter. While most of them had opinions about what sensationalism was doing to the country, they had hardly stopped to think where it had come from. However, the most prevailing opinion was "One day they were like - people love drama, let's make everything dramatic."
So when did this "drama" become the major driving force of news? I decided to use this as my focal point. So I first looked at a list of shows to premier this year and found that many of them were indeed the drama filled "reality TV shows." Hell, reality TV was even beginning to spawn new shows, such as Caitlyn Jenner's show - the byproduct of "Meet the Kardashians" and Caitlyn's coming out story, no doubt. Whether it's true or not, the networks definitely do believe my friend's statement that drama sells. But the question now became less why the networks do what is in their best interest - make money - and more if there are any regulations to prevent corporate greed from tainting the objective connotation that the word "news" exudes.
Upon my search, the repeal of the Fairness Doctrine by Ronald Regan in 1987 kept popping up. Every single article I read from the US to Canada to the UK was convinced that this action alone lead to the decline of American reporting, and while the articles were all very convincing, I was skeptical. I had heard of this doctrine before - a former FCC policy that required broadcasters to cover controversial ideas of public importance while covering both sides, regardless of your opinion - but was it truly the sole reason for the lack of hard-hitting, truthful journalism? After all, very rarely is any issue that clean cut and in my mind, it was a superficial conclusion.
I remembered at one point the famous editorial from Walter Cronkite on Vietnam in 1968. One of the most respected of American reporters at the time had basically given his middle finger to both the journalistic community as well as the US government and gave an impassioned speech on the war. This speech was incredibly important and has been attributed with ending the Vietnam War, but in my mind this was a crucial moment in American Journalism as well - it was when reporters could be the news themselves.
This may have been the actually start of American Sensationalism - Case Zero if you will. Other factors have played a role for sure, such as deregulation of American Networks, and the emergence of social media as personal platforms for opinions, but the American obsession with editorializing is key here. And it plays an important, if somewhat scary role that we are only partially cognizant of.
A good example would be Bernie Sanders and the slew of news organizations jumping on his grassroots popularity. Most of these articles have no substance and merely restate for three or four paragraphs the buzzword headline that Bernie Sanders could actually win the election. But it is entirely potential that objective reporting would leave him as stranded as Ralph Nader and other Independents in previous elections, even if he has rebranded himself as a Democrat for this round. A quote below one of these articles stated: "Every new article that plants a seed for progressives to think 'Wait, this guy CAN win' means more votes for Sanders and an increased chance at his presidency."
The potential that news organizations are picking our presidential candidates is only the tip of the iceberg, however. They shape entirely public opinion about a variety of issues, and their choices without regulation shape the US for both good and bad.
One of the more scary issues is that of the Russian conflict. Reporters bring up imagery of the Cold War while dismissing anyone who offers dissenting opinion - such as Stephen Cohen. If you google his name, more than half of the articles have "Putin Apologist" somewhere in the headline and the articles accuse him of being uninformed, unintelligent or both despite his more than forty years experience as a Russian historian.
The news using simplistic villain complexes right out of Rocky and Bullwinkel may be academically stagnant, denouncing his credentials rather than his argument, but as Cohen himself states, their antagonism sells to the American public. And with a hostile West, and a Russian state media that feeds the same to its viewership, the power of the reporters to create a war based on opinion becomes an ever more real potential as American news transitions from the passive observer to the active and willing participant.
Perhaps then a reinstatement of the Fairness Doctrine is only the beginning in a larger overhaul of our news system. Limits on the amount of editorials allowed by each paper, an accreditation system for what is legally allowed to be described as "news," and fines for news companies found to be misrepresenting the facts certainly need to be discussed. But ether way, the systemic power of the press is not going away overnight, at least not so long as it is still profitable and acceptable for opinion to be dressed up as fact.













