The Story Behind Moondeli x AMIHAN Life's California Alchemy
You know the story. Surfer girl meets surfer girl in Costa Rican beach town. The two become fast friends. Surfer babe one moves to Venice Beach and falls in love with tawny skinned surfer boy. Surfer babe two moves to Santa Monica a year later and all three hang out. Then 11 years later they collaborate on health and wellness boxed set featuring turmeric and blue green protein. This is the story of AMIHAN founder and Creative Director, Sinta Jimenez, and Krysia Zajonc and Mateo Aguilar, owners of Moondeli. A longtime friendship born out of adventure, lifestyle, love, surf and sun, and feel good entrepreneurship.
While at a mutual friend's beautiful wedding in Lake Tahoe (who was also in Costa Rica surfing that fateful summer) Krysia, Mateo and Sinta discussed a summer collaboration between the brands. How could they put all that surf and sun happiness in a bottle? Instant brainstorm and California Alchemy was born. While Moondeli is Krysia and Mateo's newest project, where they continue to hand pour and mix their magic powders in Northern California, they were also the founders of Local Food Lab which resulted in Krysia being featured as one of Forbes' 30 under 30 in 2015 for her meaningful contribution to healthy eating.
California and surf lifestyle has been chic and disingenuously marketed by hundreds of brands. At AMIHAN we live the life we promote and all our brands are vetted for authenticity. Trust us, we got you baby.