Untitled

[amrutsoftwareindia]

SEO-Driven Content Marketing for Peak Performance

Digital marketing has become a highly competitive, dynamic space in the past decade. A content marketing strategy rooted in sound technical SEO foundation, never misses its mark. Our blog on SEO-driven content marketing focusses on what works and strikes a chord with the audience.

Too ‘Content’ed, are we? Let’s introspect!

At the helm of this huge shift in the digital landscape lies ‘Content’. It is the King for a reason. One of the pivotal beams of marketing strategies, content creation bears the burden of attracting organic traffic to your brand! Conversions and leads may follow but what attracts the eyeballs early on is informative, sharp, engaging and high-value content! Your brand’s online presence depends on how insightful your content is. Well-curated blog posts, infographics and a robust social media presence, all manifest the ability to pull customers, eventually driving your business growth for times to come.

Enter SEO-driven Content Marketing!

Once your ‘what-to-market’ takes shape, it is time for the ‘how-to-go-about-it’. SEO and Content Marketing, albeit two individual disciplines, work hand-in-glove to steal organic traffic! Pun intended! This dynamic chemistry needs work from both ends. A content marketing blueprint without SEO groundwork is as futile as having a technically SEO-proof content without a smart marketing strategy. Both will fail to yield results. Always keeping your audience at the core of any exercise, let us try and gauge what each of these means.

What is Search Engine Optimization (SEO)?

A step-by-step strategy that involves curating content and web pages for optimal reach to their desired audience.

Consistently improving your brand visibility and aligning your content with the search queries of your target demographic.

Boosting organic traffic through search engines.

While content is the key element of SEO, the former without the latter is just random, even though well-collated, information thrown in the web space, waiting to be noticed, on its own. Precisely where, SEO experts come into play. They assist search engines in comprehending how to categorize content adequately.

Content Marketing

Simply put, engaging content as a marketing trump card is Content Marketing. One of the chief aspects of digital marketing strategies, a seamless content marketing strategy is a MUST for your business to reach the right audience. To be able to do so, you need to tap the pain points, the preferences and the needs of your target audience. Consistent visibility with SEO-optimized content fosters a long-term relationship and builds trust among your niche clientele. Measuring and refining your performance and making data-driven adjustments helps improve its readability.

Employing SEO and Content Marketing together

Targeting SERPs

Merging SEO techniques with already existing remarkable content not only helps it garner organic traffic, but also ranks it better on Search Engine Results Pages (SERPs). By employing specific, well-researched keywords and by incorporating search queries, enterprises can enhance the chances of their brand being discovered better.

An exemplary marketing strategy that can be cited as a prototype is that of Anand Milk Union Limited or Amul Dairy. Boasting of a wide product portfolio, Amul would never have reached every doorstep in India without a sturdy content marketing strategy, conceptualized by Rahul Da Cunha. Their consistent, quirky, witty, meme-based campaigns, with the iconic Amul girl making a social commentary on all current affairs, have left an indelible mark on their consumers. When humor blends with relevance, what is created is an iconic advertising campaign. Amongst multiple other factors, content marketing with a solid SEO backing does prove to be the magic wand.

Balancing the two

Content that is collated to rank better on search engines also needs to fulfil the expectations vis-à-vis the company’s marketing strategy. Here lies the delicate balance. For instance, if a company in the lifestyle business is aiming at the keyword ‘self-care’, they can highlight their self-care and lifestyle products. But they also need to offer insights into related areas like relaxation, therapy, decluttering etc. Maintaining a repertoire of such related blog-posts will help their consumers get an umbrella solution to their needs.

Why is SEO-driven Content Marketing crucial?

Boosting online visibility Climbing the ranks in SERPs is critical towards improving audience reach. SEO strategies clubbed with excellent marketing leaves your brand footprint and drives organic traffic.

Conversions Bravo on captivating your consumer’s interest! Now is the time to go beyond visibility and strike an emotional chord with the audience. SEO-optimized high-quality content is valuable, helpful and fosters trust with the visitor. What is then rendered is a meaningful relationship that leads to a profitable reaction on his behalf.

All said and done, SEO-driven content marketing is an ever-evolving landscape. SEO algorithms are dynamic.

Enter our SEO services at Amrut Software that help you stay informed and inculcate adaptability to be able to reinvent. We assist you in keeping a close eye on your competitors and more importantly, on your users! Let us hand-hold you in being creative, proactive, agile and responsive! Get your free SEO audit today.

Image Courtesy: Google

[amrutsoftwareindia]

Harnessing the Power of SEO and AI for Website Success

Harnessing the Power of SEO and AI for Website Success

Digital marketing is too dynamic a world for businesses to not cache on Search Engine Optimization (SEO) and Artificial Intelligence (AI) tools and techniques to attain unrivaled online visibility. AI is not only refurbishing our digital experiences but is also significantly influencing strategies that we employ for SEO and content marketing. With each passing year, AI is leaving a strong imprint on the functionalities of applications and on SEO techniques that are being used for website optimization. In short, AI is taking all SEO efforts to the next level.

Comprehending AI in SEO

Digital marketers rely heavily on an in-depth understanding of user behavior, customer preferences and their eventual search patterns for targeted SEO plan-of-action. AI in SEO offers a plethora of applications like natural language processing, data analysis and machine learning which help marketers hit the bull’s eye while chalking out these SEO strategies. With the advent of AI, humongous amounts of data can now be analyzed at lightning speed giving crucial insights during the planning of key SEO areas like content generation, keyword targeting and your website optimization.

SEO analysis and reporting:

Moz or Screaming Frog are wonderful AI powered SEO analysis tools that detect crawl errors and other issues and help immensely in optimization. AI empowers SEO experts with predictive analytics capabilities and helps them foresee changes in search behavior patterns. Upon studying this historical data and analyzing patterns, businesses can build SEO strategies proactively rather than reactively, helping them stay ahead of the game. AI-driven performance tools such as PageSpeed Insights overview your website’s performance metrics and assist hugely in identifying areas of improvement. Image optimization, predictive caching or lazy loading are other techniques powered by AI that allow you to enhance website speed and eventually leverage user experience.

2. Content Optimization:

AI techniques and tools have brought about revolutionizing strategies to curate and optimize SEO content. Use AI-backed content optimization tools like Clearscope or MarketMuse for understanding highly performing content. This will help capture keywords, topics and other entities to be incorporated in your content. Marketers can then create fresh, captivating material that engages the audience. Writing assistants like Frase and Grammarly work on enhancing readability, relevance and SEO-friendliness of your content. Businesses can then outline a persistent release schedule that aligns with search intent and overall, improves visibility and meets conversions.

3.Keyword Research:

Keyword research is one of the most crucial SEO strategies. AI based tools like Keyword Planner, Ahrefs or SEMrush facilitate keyword research by analyzing huge chunks of data and by giving insight into current and popular keyword trends, search volume and competition. Identifying relevant keywords, suggesting improvements to enhance their visibility and relevance in search engines is the next step in building SEO-powered content. NLP algorithms can further help target long-tail keywords as also semantic variations that line up with user intent.

4. On-Page optimization:

On-page optimization is one of the technical website optimizations that promise to enhance your website’s overall health. AI-assisted tools like Surfer SEO give a hawk’s eye view into SEO parameters like keyword density, content length and legibility. You can bank on AI algorithms to understand meta tags, title tags and headers that aim at enhancing content generation, its relevance for search engines and eventual user engagement.

5. Voice-based search optimization and structured data:

AI is constantly redefining the boundaries of ingenuity and efficiency with its tools and sophisticated algorithms. Schema.org can be banked upon for curating structured data markup for your business verticals, recipes etc.

AI tools can thus assist you in adopting a strategy-first approach leading to content creation. This attracts prospects that are actively seeking solutions that your business can offer, an approach that eventually increases the chances of conversion! However, lest we forget, AI in digital marketing can be a double-edged sword. Cinching both SEO and AI together needs a deeper understanding of how these tools can be incorporated while structuring your SEO blueprint. Aim at maintaining authenticity in user interactions and leverage AI capabilities to not only meet but exceed your audience’s experience. Navigate these complexities well and position your business for exponential growth in today’s digital age!

At Amrut Software, we hand held our esteemed clientele to seamlessly gauge and surmount the complexities of the ever-transforming digital landscape, be it in digital commerce or SEO. Given the advent of AI, we constantly look at technology upgrade as our teams work towards expected delivery output. While organic business growth helps puts your brand on the global landscape, AI and subsequent technological advances help us drive traffic and reach conversions for your enterprise. We are here with you for a robust end-to-end service delivery! Get in touch with our SEO team today.

[amrutsoftwareindia]

Maximizing Team Collaboration with Atlassian Tools

Atlassian power horses, Confluence, Jira and Bitbucket, offer a thriving ecosystem when used in conundrum with one another. Maximize your team’s collaboration or that on an inter-team level, smoothen project management and work on high-quality deliverables with this super trio! Let’s dive into what they individually have up their sleeve.

Create a macro-level database and documentation using Confluence. Load it all up on this interface together with other information on meetings, updates, project progress and knowledge banks gathered during the project run.

Teams can create their own spaces so that content management and sharing becomes feasible.

Real-time collaboration is super easy with each player viewing the progress or updates from everyone else.

Collate, update and view Jira issues in Confluence. JTable and Jcreate, super micro-tools that let you easy link your content with Jira issues are a savior.

Jira’s impressive agile boards (Scrum and Kanban) assist agile teams in breaking complex projects into micro teamwork. Dedicated teams for dedicated tasks function way faster. These boards help view workflows, and categories (To-Do, In progress, In review, Done etc.) ensure efficiency in deliverables

Collaboration across various players is super easy in Jira. Updates are easier to communicate and you can ensure that all team members stay on the same page at all times.

Complement with Confluence! Collate your team’s thoughts, POA and knowledge bank in Confluence and storm right ahead by tracking issues in Jira.

Integrate with Bitbucket to instantly view coding and deployment status. Get real-time updates on features (about to release, in progress etc.) or incorporate an issue key straight from Bitbucket. Get a bird’s eye view into the development status of any issue from the development panel.

Bitbucket is a Git based repository for hosting and management of code. Meant for entire teams at large, Bitbucket provides an end-to-end solution from coding to conceptualization.

Code collaboration has never been easier with Bitbucket’s pull requests and reviewing process. Make the most of inline commenting to solve relevant issues and seamlessly track project progress.

It helps run checks before hand to prevent disasters later. Rest assured, your code is bucketed well! Additionally, you can use continuous integration and continuous deployment (CI/CD) for automating delivery process.

Its super smooth integration with Jira lets you link code changes with Jira issues from Your Work dashboard. Get updates at glance and go on marking tasks off your To do list without having to switch between tools. You can view and make edits to comments or update or reassign a Jira issue for Quality Analysis, right from within Bitbucket.

Embed files, pull requests, branches, tags etc. from Bitbucket onto Confluence. Just copy paste the URL and you are good to go.

Integrate Confluence with Jira to view project database, minutes of the meetings and all other knowledge bank that will come of use when synced with respective Jira issues. In turn, embed Jira issues, boards etc. onto Confluence interface to tackle them faster and flawlessly.

Cinch Bitbucket with Jira to provide a hawk’s eye view into the coding process. When integrated with Jira issues, there is a sync that happens at the development and the implementation stage. At a macro level, when coordinated with project progress reporting from Confluence, all 3 of them work beautifully from coding to development to collaboration to execution stage!

Additionally, workflows can be automated across all 3 tools. A simple inward-outward graph can be a starting point into understanding this tri-model.

An inward-outward-inward collaborative model between these 3 tools is the key to streamline project management and can prove to be the driving force behind project success. Foster collaboration, have a synchronized approach towards communication between several players, resolve issues and bugs instantly and reassign priorities based on the project flow using these super tools. High quality product delivery is just a smooth integration away!

Amrut Software enhances team collaboration by leveraging Atlassian tools to maximize efficiency and productivity. Check Out for the same Amrut Software.

[amrutsoftwareindia]

Navigating the World of Online Reputation Management

If people like you, they will listen to you, but if they trust you, they will do business with you.

- Zig Ziglar

Online Reputation Management (ORM) is a multi-faceted approach that businesses engage in, to establish and maintain a positive perception of their brand and to prevent and resolve any issues that might aim to hamper brand reputation. Online presence in today’s digital age is critical to connect to consumers as it is the most sought-after business channel these days. Building credibility, trust and a solid market position requires consistent effort and ORM strategies are a key towards taking these steps in a powerful brand-building exercise. Simultaneously, eliminating negative impact is the other, rather more proactive side of the ORM coin. Both need equal attention and persistent work. Let’s explore how.

Do's

1. Generate high quality content

Well researched niche content is key to attract visitors who turn to potential customers. Build infographics, videos, blog posts on your brand website that have updated information. Choose a tone of voice or a brand voice keeping your target audience in mind. Be it casual, respectful, encouraging, assertive, humble or bold, remember to integrate your brand’s mission in your content while doing so and communicate it effectively to your readers. Consistency and commonality in your advertising content can take you a long way.

2. Media

Featuring your brand through paid media is another way to engage and expand loyal customer base. Social media ads, Google ads or promotions by influencers land you in highly relevant locations and increase visibility. Shared media viz. any content that is posted about your brand on social media platforms, either by you or by someone else, is highly impactful too. Be watchful of unfavorable feedback, complaints or low ratings. Address them immediately to ensure damage control before they hurt the brand. Add a dash of humor, respond appropriately and convert negative publicity in your favor to improve brand image. Allen Solly pulled this off recently when a user informed them of a billboard typo. Their social media managers turned this around with a hilarious reply and netizens couldn’t help hurting their bellies with a hearty laugh, all in favor of the brand!

3. SEO

Applying best SEO practices is crucial to online reputation management. Using targeted keywords in title tags, meta descriptions and H1 tags and building backlinks helps improve visibility. Additionally, you can pen guest posts on related topics on other websites from the industry. Use Google Analytics to identify branded keywords that will have maximum impact and reach.

4. Encourage positive reviews

Positive feedback can be a huge boost to your business. Encourage happy customers to leave a great review. Promote positive content like testimonials prominently on your website. Share these positive reviews further on your social media handles and give a big shout out to your reviewer. Any sort of organic coverage i.e. the one that happens without any intervention on your part is a positive sentiment that must reach a larger audience.

5. Conduct regular online reputation audits

Make it a regular exercise to find out how customers are viewing and talking about your brand. Manage a Google Business Profile and review it in an incognito browser window. Study the results appearing on page one and see the sites that you can control like social media platforms, as also third-party sites that you cannot control. Search how online communities and review sites are portraying your brand. Put the right people in charge of the right channels and have appropriate response templates (e.g. responses to emotional or unfavorable reviews, thank you testimonials etc.) ready for FAQ’s or to handle negative comments.

Don’t’s

1. Do not ignore feedback

No brand is spared from negative feedback once in a while. Be prepared for and to deal with it. Neutralize negative comments by responding in a playful tone, fixing any genuine bugs if pointed out and by owning up to any discrepancies. If ignored, such stories can quickly turn into a reputation nightmare.

2. Do not delete any unfavorable comments

Deleting the voice of those who are not in favor can further tarnish your brand’s image. Trust will eventually erode and you will lose out on your fan base. Use such trolls to address underlying issues and fix them.

3. Do not post explosive content

Controversial and offensive content can come back to haunt you. Rather, engage in inclusive communication through your posts to which your target audience can relate. ORM is all about a true connect to build a loyal customer bank.

4. Never engage in online squabbles

Best way to attract the wrong attention! Indulging in arguments online can quickly escalate into a disaster for the brand and can badly hamper its image.

Effective strategies for monitoring, responding to, and mitigating online reputation risks and challenges

Use effective social media monitoring tools like Google Alerts to get notifications as soon as your brand name pops up online.

Social Media Listening Tools help you analyze brand mentions on social media platforms. Listen and Act!

Analyze the collected data track down potential issues, if any.

Develop a prompt and apt response mechanism and nip potential threats in the bud.

Proactive steps towards mitigating negative content is most crucial in ORM for one negative review or a troll can spiral into a viral nightmare and render all constructive efforts taken earlier, futile.

Learn from competitors. Keep a hawk’s eye on their ORM strategies; learn to differentiate your brand from them!

Lest we forget – It takes 20 years to build a reputation but five minutes to ruin it. If you think about that, you'll do things differently - Warren Buffett.

Check Out for the same Amrut Software.

[amrutsoftwareindia]

How Are PropTech Solutions Redefining Property Management?

Property management has come a long way from traditional pen-and-paper processes. It is experiencing a profound transformation with the emergence of PropTech in the Real Estate industry. As the industry keeps adapting to Real Estate technology, property owners and managers are reaping the benefits of best practices that unlock efficiency and effectiveness in property management.

This blog explores the best practices to enhance property management using PropTech solutions, shedding light on their potential benefits and the strategic approaches that are reshaping the property management landscape.

Table of Contents:

Significance of PropTech in Property Management

Data-driven decision-making

Easy Maintenance Management and Financial Tracking

Enhanced Communication Channels

Robust Security Measures

Smart Rent Collection

The Future of Property Management with PropTech

Conclusion

Significance of PropTech in Property Management:

Property management has traditionally been a demanding and often labour-intensive task. However, with the advent of PropTech, property owners and managers are adapting a more systematic and efficient approach with Real Estate technology, fundamentally reshaping the landscape of property management. Through the utilisation of innovative tools and access to valuable insights, tenant satisfaction has soared, and operational efficiency has undergone a remarkable transformation. The global property management market is projected to reach $23.63 billion by 2026, with a forecasted CAGR of 9.2% during that period. Its growth trajectory is further propelled by enhancements in various solutions, augmenting the already expanding market.

Source:https://truelist.co/blog/property-management-statistics/

Let's explore best practices for leveraging PropTech to enhance property management.

Data-Driven Decision Making

Data is the cornerstone of effective property management. PropTech solutions provide analytics tools that gather and analyse data on tenant behaviour, property performance, market trends, and rent trends. Property managers can make informed decisions, such as adjusting rental rates or identifying areas for improvement, based on actionable insights and maximise their return on investment with Real Estate technology.

Maintenance Management and Financial Tracking

Property maintenance is an ongoing challenge in property management. Property management solutions offer maintenance management features that enable property managers to efficiently schedule, track, and prioritise maintenance tasks. Predictive maintenance algorithms can anticipate potential issues, allowing for proactive repairs and cost savings. PropTech solutions enable real-time access to financial data, expense tracking, and integration with accounting software.

Enhanced Communication Channels

Effective communication is key to tenant satisfaction. PropTech solutions offer communication channels like chatbots and messaging apps that enable quick and efficient interactions between tenants and property managers. Prompt responses to inquiries, maintenance requests, and concerns contribute to a positive tenant experience.

Robust Security Measures

Protecting sensitive tenant and property data is paramount. PropTech solutions prioritise data encryption and compliance with data protection regulations. Property managers can rest assured that their systems are secure, and that tenant information remains confidential.

Smart Rent Collection

Late rent payments can be a significant headache for property managers. PropTech solutions facilitate online rent collection, allowing tenants to make payments conveniently and on time. Automated reminders can be sent to tenants, reducing the likelihood of overdue payments and minimising the administrative burden on property managers.

The Future of Property Management with PropTech

The future of property management is on the cusp of a tech-driven transformation. As Real Estate technology continues to evolve, we can expect more innovative property management solutions and multiple property management software. Rental Management software like TheHouseMonk for residential Real Estate management and TheOfficeMonk for commercial property management by Monk Tech Labs (backed by Aurum PropTech) help landlords and operators monetise, manage, and maintain their Real Estate portfolios through their software platforms. The products unite property management, facility management, and tenant experience management via one software platform, thereby building a strong value proposition for its customers. HelloWorld, India’s leading Co-Living platform for students and young professionals, simplifies property management with guaranteed timely rent, zero paperwork hassle, and a commitment to maintaining a property's safety and condition, all while actively marketing and promoting the property to attract tenants.

Conclusion

In a rapidly changing property management landscape, PropTech solutions have become integral to seamless communication between tenants and homeowners. These tools not only automate daily operations but also enhance the tenant experience and improve decision-making. The data-driven nature of property management makes it ripe for innovation, and PropTech is leading the way. By implementing the best practices discussed in this blog, property owners and managers can unlock the full potential of PropTech solutions. The time is here to become future-ready and make way for modern property management.

[amrutsoftwareindia]

How VR And AR Are Reshaping The Real Estate Industry

In the rapidly evolving landscape of technology, the real estate sector has been at the forefront of adopting cutting-edge innovations to optimise processes and enhance customer experiences. Among the most impactful advancements are virtual reality (VR) and augmented reality (AR), which have disrupted traditional real estate practices by offering immersive and interactive solutions. In this blog, we delve into the technical aspects of how virtual and augmented reality in the real estate industry are shaping the industry.

Understanding VR and AR

Virtual Reality (VR) is a technology that creates a simulated, computer-generated environment where users can immerse, interact and navigate through the digital space, creating a highly engaging experience. Augmented Reality (AR), on the other hand, enhances the real-world environment by overlaying digital content, such as images, videos, or 3D models, onto the user's view of the physical world. Unlike VR, AR does not replace the real world but augments it with additional information or interactive elements. Property tech companies are trying to capitalize on this to bring about advances in the real estate industry.

Following are the different ways in which AR & VR is transforming the real estate industry:

Immersive virtual property tours: Virtual Reality in real estate has revolutionised the way a property is viewed and experienced. It enables potential buyers to participate in immersive virtual property tours. Virtual tours provide an incredibly realistic experience, encouraging prospective buyers to navigate through different rooms, assess property layouts, and gauge spatial dimensions. This is not only time and travel-efficient for the buyers, but it also streamlines the property search process eradicating the middlemen and unnecessary procedures leading to higher customer satisfaction.

Augmented visualisation and personalisation: Augmented Reality (AR) in the real estate industry has empowered real estate developers and agents to enrich property showcases through augmented visualisation and personalisation. VR and AR technologies equip real estate developers to showcase properties in innovative ways, allowing buyers to customise interior designs, room layouts, and even furniture arrangements. This level of personalisation enhances buyers with a comprehensive understanding of the potential of a property, thereby increasing their propensity to make a purchase decision.

Remote Collaboration and Multi-User Interaction The integration of VR and AR in real estate has facilitated remote collaboration and multi-user interaction. Geographically dispersed stakeholders, including buyers, agents, and developers, can now engage in virtual meetings and property walkthroughs in real time. This capability has broadened the market for real estate developers, attracting a global pool of potential buyers and investors. As a result, properties can be marketed to a wider audience, increasing the likelihood of sale.

Accelerating the Sales Cycle VR and AR are revolutionising the real estate sales cycle by expediting the decision-making process. By bolstering prospective buyers with in-depth virtual property experiences, these technologies accelerate efficient evaluations and comparisons. Consequently, buyers can make more informed decisions, shortening the overall sales cycle. The benefits are two-fold, as developers experience reduced holding costs, while buyers enjoy faster property acquisition. Additionally, AR-powered smart contracts and blockchain integration hold the potential to streamline the purchase process further, eliminating intermediaries and enhancing transaction security

Off-Plan Property Visualisation and Pre-Sale Marketing: For developers marketing off-plan properties, VR and AR serve as powerful tools to showcase unfinished projects to potential buyers. Through realistic virtual representations of the completed project, buyers can gain insight into the final appearance, layouts, and surroundings. They can visualize the property's appearance, understand its spatial layout, and experience different views. This level of visualization helps developers generate interest and secure early sales, even before the project is completed.

Empowering Real Estate Agents with Enhanced Data Insights Virtual and augmented reality technologies empower real estate agents by providing them with access to enhanced data insights and analytics. By analyzing user behaviour within VR/AR environments, agents can gain valuable information on buyer preferences, interactions, and engagement patterns. This data-driven approach enables personalized and targeted marketing strategies, resulting in more effective lead generation and higher conversion rates. Moreover, AI-driven algorithms can identify buyer trends, predict demand patterns, and assist agents in providing personalized property recommendations to potential buyers.

Conclusion: Virtual and augmented reality have ushered in a new era for the real estate industry, offering immersive experiences and transforming traditional processes. From virtual property tours to personalized visualizations, these technologies have streamlined the way properties are bought and sold. They have empowered buyers with greater control and understanding of their potential investment, while also benefiting real estate developers and agents with increased efficiency and market reach. As technology continues to evolve, we can expect virtual and augmented reality to play an even more significant role in building the future of the real estate market, bringing buyers and sellers closer than ever before. Explore the future of real estate with Aurum Proptech! Immerse yourself in cutting-edge virtual and augmented reality experiences that revolutionize property transactions. From virtual tours to personalized visualizations, we're shaping the future of real estate. Don't miss out—visit our website now: Aurum Proptech. Your next property adventure awaits!

[amrutsoftwareindia]

Emerging PropTech Trends Shaping The Indian Real Estate Industry

Real estate, an age-old and sizable asset class, stands as a key indicator of economic health and is deeply intertwined with investor emotions. Over the years, the real estate industry has witnessed transformative innovations and is now poised for even greater growth with the rise of a new class of newly-wealthy individuals and the introduction of innovative business models, propelling India towards becoming an upper-middle-income economy. This presents exciting new opportunities within the real estate sector.

The Indian real estate industry has undergone significant growth and remarkable innovation in recent times. Statistics indicate that a staggering 95% of buyers commence their property search online, with 51% eventually making their purchase through digital platforms. Since the launch of the Startup India Campaign in 2015, the number of PropTech startups has surged from a mere 2 in 2016 to an impressive 1,400 in 2022. Projections suggest that the real estate sector will contribute 13% to the country's GDP by 2023, with an estimated market size of $1 trillion by 2030.

The emergence of PropTech has driven transformative changes within the industry. For instance, the implementation of the RERA Act has significantly bolstered regulations and buyer safety by fostering transparency in property transactions.

Now, let's delve into the prevailing trends reshaping the PropTech landscape:

Virtual and Augmented Reality: The advent of PropTech has revolutionized property viewing through the integration of Virtual Reality (VR) and Augmented Reality (AR) technologies. Potential buyers can now take immersive virtual tours of properties from the comfort of their homes, offering a realistic and interactive experience. This enhanced visualization aids customers in making better-informed decisions, thereby elevating the overall buying experience.

Artificial Intelligence and Big Data: The convergence of Artificial Intelligence (AI) and Big Data analytics is transforming data analysis and utilization. PropTech organizations can harness vast amounts of data, including property age, market trends, demographics, etc., to provide accurate insights that benefit both buyers and sellers. AI is also instrumental in handling customer queries efficiently and delivering personalized assistance.

Blockchain for Secure Transactions: Blockchain technology has emerged as a major trend in the real estate market, streamlining and securing property transactions. By leveraging blockchain's distributed ledger system, the process becomes more transparent, reducing costs and paperwork, and eliminating the need for intermediaries. This facilitates smoother transactions for all parties involved.

Internet of Things (IoT): The concept of smart homes is gaining significant traction in India. The Internet of Things (IoT) has led to the proliferation of smart home devices, such as appliances, lighting systems, security cameras, and voice-controlled assistants. These interconnected devices enhance comfort, convenience, and energy efficiency for homeowners. Integrated with property management systems, IoT also improves safety and reduces maintenance costs.

Shared and Co-living Spaces: Shared and co-living spaces are becoming increasingly popular among millennials and Gen Z due to their affordability and community-driven environment. PropTech platforms like Aurum and Nestaway offer real-time solutions through mobile apps and platforms, catering to the rising demand for such spaces.

Conclusion: PropTech is driving a constant transformation within the Indian real estate industry. The emerging trends in PropTech, encompassing VR/AR, IoT, and more, are reshaping the sector and fostering a customer-centric approach with enhanced transparency.

As PropTech continues to evolve, the Indian real estate industry can anticipate a more seamless and efficient future, benefitting buyers, sellers, and investors alike. Embracing these technological advancements and innovations will be essential for real estate businesses to meet the evolving demands of the new generation of property stakeholders.

https://bwdisrupt.businessworld.in/article/The-State-Of-PropTech-In-India/23-05-2023-477623/

https://elevationcapital.com/summit/insights/unlocking-value-india-proptech

Embrace the future of Indian real estate with PropTech innovations! Stay ahead by exploring emerging trends like VR/AR, IoT, and more, fostering transparency and a customer-centric approach. Join the transformation—seize the opportunity for a seamless and efficient real estate experience. Ready to shape the future? Explore the possibilities at https://www.aurumproptech.in/

[amrutsoftwareindia]

The Rise Of Proptech In India: Revolutionising The Real Estate Landscape

In recent years, India has seen incredible growth in PropTech, revolutionising the country’s real estate market. Entry of few property technology companies brought PropTech in India under the spotlight, which helped in bringing efficiency and transparency in buying and selling of real estate property. It is anticipated that the Indian real estate sector would grow to $1 trillion in value by 2030 from $200 billion in 2021 and account for 13% of the country's GDP. PropTech startups collected approximately $2.4 billion between January 2021 and March 2023. This includes 69 early-stage startups raising $145 million and 39 growth-stage enterprises raising $2.25 billion.

Challenges in the Indian Real Estate Industry

The Indian real estate industry has been through several turbulent times like fragmented markets and lack of transparency. Introduction of real estate technology worked as a solution to all these problems. PropTech simplified buying and selling and searching of property. It also made transactions seamless and transparent. Real Estate Technology companies, like Aurum, provide features like virtual tours, high quality imagery, and detailed property information, elevating the buying experience.

The Rise of Proptech in India

India’s PropTech story started in the mid 2000s with the entry of few real estate technology companies. In past five years, PropTech has grown and evolved manifold and has seen startups in brokerage, construction, AI, AR, VR, IoT, SaaS and other spaces PropTech funding reached its peak in 2018 at $1.28 billion. It continued in 2019, but the lockdown due to Covid-19 had a major impact in 2020. The amount raised was reduced to about $500 million. This saw a comeback in 2021, but the slowdown in the financial environment, again, impacted fundraising in 2022 and 2023. Similar to other economies, Indian real estate is still in the early stages of technological adoption. However, the PropTech market is seeing growth. PropTech has a significant influence on all facets of real estate, from transactions, planning, and design, through building methods, rental and property administration. The PropTech sector is predicted to experience continued growth according to the stakeholder, by 2023. The last couple of years the Indian real estate market has seen turbulent times but 2022 saw a comeback. There was a rise in demand, supply, sales and capital investment.

Major Property Technology Companies

The real estate sector is one of the fastest growing industries. With the rise of ProcTech, buying and selling of properties has transformed massively and startups are vital in this change. The property technology companies are bridging the gap between buyers, sellers, and property owners and making the entire process seamless and efficient.

Catering to New Demographics

The rise of PropTech in India and the Real Estate Technology companies align with the changing demographics and needs of the millennial generation. Audience, now, is more tech-savvy and seeks convenience, digital experiences and transparency. Companies like Aurum cater to their needs by providing user-friendly platforms.

Conclusion

The Indian Proptech market has grown gradually and consistently despite the obstacles. The sector has experienced an increase in investment. But, it is unclear how it will respond to the difficulties like current financial winter and worries. However, as internet usage increases it looks that the future will be determined by factors like sustainability and innovation.

The future seems bright for the Indian Proptech sector and hope PropTech companies are prepared to make the most of the %1 trillion opportunity.

Aurum is emerging as a game changer in the Indian Real Estate sector. It addresses the obstacles and provides a better way of buying and selling of properties. With increased transparency, efficiency and convenience. Aurum PropTech is revolutionising the Indian property market, benefitting both consumers and industrial professionals. As technology continues to evolve, the growth of Aurum Proptech as well as the PropTech industry is expected to accelerate further, shaping the future of the Indian real estate landscape.

[amrutsoftwareindia]

What Is The Future Of The Indian Real Estate Market?

The Indian real estate market has long been recognized as a lucrative investment medium with great growth potential and attractive returns. India is undergoing rapid urbanisation and economic development, and the future of the Indian real estate market is bright. The market was valued at approximately $120 billion in 2020, making it one of the largest sectors of the Indian economy. Moreover, the real estate and construction sector contributed around 7% to India's GDP in the same year. These numbers highlight the immense opportunities and potential for real estate investment in India, making it an attractive market for investors. In this blog, we will examine the factors shaping the future of the Indian property market, the opportunities it presents for property investment, and the emergence of innovative concepts such as fractional ownership.

Sources:ﾠhttps://www.ibef.org/industry/real-estate-india.aspx

Growth Drivers: Factors shaping the future Several factors contribute to the positive outlook for the future of the Indian real estate market:

Urbanisation and Demographic Changes:ﾠIndia is currently undergoing a major wave of urbanisationﾠ with a growing middle class andﾠ urban population. By 2030, India's urban areas are expected to house 600 million people, which will increase demand for residential and commercial space.

Government Initiatives:ﾠThe Indian government has introduced various reforms and initiatives to revitalise the real estate sector. Founded in 2015, Pradhan Mantri Awas Yojana (PMAY) aims to provide affordable housing for all by 2022. As of March 2023, over 1.26 million homes are sanctioned under his PMAY.

Source: https://pmaymis.gov.in/

Foreign Direct Investment (FDI):ﾠThe Indian real estate market has been attracting substantial foreign investment. Liberalised FDI policies, relaxed regulations, and increased ease of doing business have made India an attractive destination for global investors, further fueling the growth of the real estate market.

Technology and Digitisation:ﾠTechnological advances and the adoption of PropTech solutions are transforming the Indian real estate sector. India's online property market is expected to reach US$1.6 billion by 2040 due to increased use of property portals, virtual property tours and digital property management solutions.

Source:ﾠhttps://www.businessworld.in/article/AWS-To-Invest-Rs-1-05-600-Cr-In-Cloud-Infrastructure-In-India/18-05-2023-476996/

Real Estate Investment in India: Opportunities and potential

The future of the Indian real estate market presents numerous investment opportunities for both domestic and international investors:

Residential Real Estate: The demand for affordable and mid-segment housing is expected to rise in the coming years. The affordable housing segment has witnessed significant growth, with a 27% increase in new launches in the first half of 2021 compared to the same period in 2020.

Commercial Real Estate: With the growth of the Indian economy, there is an increasing demand for office spaces, retail outlets, and commercial complexes. Cities like Bangalore, Mumbai, and Delhi are witnessing a surge in commercial real estate development, offering attractive investment prospects.

Industrial and Warehousing: The rapid growth of e-commerce and the government's focus on manufacturing under the "Make in India" initiative are driving the demand for industrial and warehousing spaces. The warehousing sector is projected to attract investments worth $10 billion over the next four to five years.

Fractional Ownership: Fractional ownership is gaining popularity in the Indian real estate market. The real estate market for fractional ownership in India is expected to grow 16% in coming years, providing investors with the opportunity to own a fraction of high-value properties and diversify their real estate portfolios.

Source: https://timesofindia.indiatimes.com/blogs/voices/fractional-ownership-gaining-popularity-in-india/

The Role of Fractional Ownership: Democratising real estate investment in India

Fractional ownership is growing in popularity in the Indian real estate market as it has the potential to democratise investment opportunities. This innovative concept will enable individual investors to invest in prime real estate, commercial space and quality residential projects that were previously unattainable. Fractional ownership platforms such as Aurum PropTech allow investors to own a portion of a property and benefit from rental income and potential capital appreciation. It has several benefits, including reduced investment risk, increased liquidity, professional property management, and hassle-free ownership. This providesﾠ diversification opportunities and allows investors to build their real estate portfolios with less investment.

The future of the Indian real estate market is bright and determined by factors such as urbanisation, government initiatives, foreign investment and technological advances. While the residential, commercial and industrial sectors offer attractive investment opportunities, concepts such as fractional ownership are changing the way individuals invest in real estate. As the market continues to evolve and adopt innovative solutions, investors can capitalise on the growth potential of the Indian real estate sector and take advantage of lucrative opportunities while diversifying their investment portfolios.

Dive into the promising realm of Indian real estate—capitalize on growth, embrace innovation, and diversify your portfolio. Explore lucrative opportunities now for a future of strategic investments. Ready to embark on this journey? Start here:

[amrutsoftwareindia]

In recent years, the real estate industry has witnessed a significant transformation driven by the emergence of Property Technology (PropTech). PropTech means innovative use of technology in various aspects of the real estate sector, revolutionising the buying, selling, managing, and overall experience of real estate. With the integration of digital platforms, automation, and data analytics, PropTech has brought increased efficiency, convenience, and accessibility to the industry. Moreover, the COVID-19 pandemic acted as a catalyst, accelerating the adoption of PropTech solutions. According to IMARC Group, the market is expected to reach US$ 7,954 Billion by 2028, exhibiting a growth rate (CAGR) of 1.8% during 2023-2028, highlighting the growing impact of the market. In this blog, we will delve into the world of PropTech, exploring its importance, the rise of PropTech startups, notable companies in the industry, and the profound impact it has had on the real estate industry.

Sources:ﾠhttps://www.imarcgroup.com/real-estate-market

Understanding PropTech: Redefining real estate technology

PropTech, which encompasses a range of technology solutions for the real estate industry, has witnessed a rising demand driven by the need for improved efficiency, transparency, and enhanced customer experiences. The COVID-19 pandemic further accelerated this demand as it highlighted the necessity for digital alternatives and contactless solutions in real estate transactions. Technologies like virtual property tours, online contract signings, and remote property management became essential, showcasing the vital role of PropTech in ensuring business continuity and adapting to the changing needs of the industry.

The Rise of PropTech Startups: Driving innovation

The PropTech world is seeing a notable proliferation of start-ups focused on disrupting traditional real estate practices. These startups are driven by a vision to address industry vulnerabilities and inefficiencies. They develop state-of-the-art solutions for property search, investment, financing, property management and improving the tenant experience. These start-ups are transforming the real estate industry through the use of technology and challenging incumbent players.

Pioneers of real estate innovation- Aurum PropTech

Aurum PropTech offers a comprehensive suite of solutions that empower real estate professionals and investors with data-driven insights, intelligent automation and streamlined processes. The company's platform enables efficient property valuation, market analysis, portfolio management and investment decisions. Aurum PropTech is at the forefront of changing the way real estate experiences are delivered.

The Impact of PropTech: Transforming the real estate industry

The PropTech industry has had a huge impact on the real estate sector and impacted everyone involved. Here are some of the key ways PropTech is transforming the industry.

Enhanced Efficiency: PropTech streamlines real estate processes, reduces manual labour and increases operational efficiency. Automated property valuations, smart contracts and digital documentation eliminate time-consuming tasks and free professionals to focus on more strategic activities.

Increased transparency: Blockchain technology is being used to increase the transparency of real estate transactions. By recording transactions on a distributed ledger, PropTech ensures the integrity and immutability of real estate data, reducing delinquency and increasing trust.

Improved customer experience: PropTech solutions provide a seamless and personalised experience for real estate buyers and sellers. Virtual reality tours, augmented reality visualisations, and online property portals allow users to explore properties remotely, saving time and effort.

Data-Driven Insights: PropTech's use of data analytics and artificial intelligence allows real estate professionals to gain valuable insights into market trends, customer preferences and investment opportunities. Data-driven decisions lead to better investment outcomes and higher returns.

The PropTech industry is revolutionising the real estate sector by using technological innovation to solve industry challenges. With the emergence of start-ups and the contribution of established players, the industry is becoming more efficient and transparent, improving the customer experience. As PropTech evolves, it is undoubtedly changing the way real estate is bought, sold, and interacted with, leading to a more innovative and dynamic industry landscape.

[amrutsoftwareindia]

What Is PropTech: Everything You Need To Know About PropTech Industry.

In recent years, the real estate industry has witnessed a significant transformation driven by the emergence of Property Technology (PropTech). PropTech means innovative use of technology in various aspects of the real estate sector, revolutionising the buying, selling, managing, and overall experience of real estate. With the integration of digital platforms, automation, and data analytics, PropTech has brought increased efficiency, convenience, and accessibility to the industry. Moreover, the COVID-19 pandemic acted as a catalyst, accelerating the adoption of PropTech solutions. According to IMARC Group, the market is expected to reach US$ 7,954 Billion by 2028, exhibiting a growth rate (CAGR) of 1.8% during 2023-2028, highlighting the growing impact of the market. In this blog, we will delve into the world of PropTech, exploring its importance, the rise of PropTech startups, notable companies in the industry, and the profound impact it has had on the real estate industry.

Sources: https://www.imarcgroup.com/real-estate-market

Understanding PropTech: Redefining real estate technology

PropTech, which encompasses a range of technology solutions for the real estate industry, has witnessed a rising demand driven by the need for improved efficiency, transparency, and enhanced customer experiences. The COVID-19 pandemic further accelerated this demand as it highlighted the necessity for digital alternatives and contactless solutions in real estate transactions. Technologies like virtual property tours, online contract signings, and remote property management became essential, showcasing the vital role of PropTech in ensuring business continuity and adapting to the changing needs of the industry.

The Rise of PropTech Startups: Driving innovation

The PropTech world is seeing a notable proliferation of start-ups focused on disrupting traditional real estate practices. These startups are driven by a vision to address industry vulnerabilities and inefficiencies. They develop state-of-the-art solutions for property search, investment, financing, property management and improving the tenant experience. These start-ups are transforming the real estate industry through the use of technology and challenging incumbent players.

Pioneers of real estate innovation- Aurum PropTech

Aurum PropTech offers a comprehensive suite of solutions that empower real estate professionals and investors with data-driven insights, intelligent automation and streamlined processes. The company's platform enables efficient property valuation, market analysis, portfolio management and investment decisions. Aurum PropTech is at the forefront of changing the way real estate experiences are delivered.

The Impact of PropTech: Transforming the real estate industry

The PropTech industry has had a huge impact on the real estate sector and impacted everyone involved. Here are some of the key ways PropTech is transforming the industry.

Enhanced Efficiency:ﾠPropTech streamlines real estate processes, reduces manual labour and increases operational efficiency. Automated property valuations, smart contracts and digital documentation eliminate time-consuming tasks and free professionals to focus on more strategic activities.

Increased transparency: Blockchain technology is being used to increase the transparency of real estate transactions. By recording transactions on a distributed ledger, PropTech ensures the integrity and immutability of real estate data, reducing delinquency and increasing trust.

Improved customer experience: PropTech solutions provide a seamless and personalised experience for real estate buyers and sellers. Virtual reality tours, augmented reality visualisations, and online property portals allow users to explore properties remotely, saving time and effort.

Data-Driven Insights: PropTech's use of data analytics and artificial intelligence allows real estate professionals to gain valuable insights into market trends, customer preferences and investment opportunities. Data-driven decisions lead to better investment outcomes and higher returns.

The PropTech industry is revolutionising the real estate sector by using technological innovation to solve industry challenges. With the emergence of start-ups and the contribution of established players, the industry is becoming more efficient and transparent, improving the customer experience. As PropTech evolves, it is undoubtedly changing the way real estate is bought, sold, and interacted with, leading to a more innovative and dynamic industry landscape.