Importance Of Having A Website For A Start Up Business
Explaining your business to everyone again and again is surely not a good practice especially when you have just started up with a new business and the same crowd keeps asking you about your business, no one would like to do it either. Having a website can eliminate these simple but irritating problems but it will also provide you with a range of benefits for your business which you cannot ignore .A website is a great way to explain your business to the audience and allows you to provide value added services to your customer .
If you are still in doubt or if you are thinking “what is the importance of having a website for a start up business “, go through the list below to get your answers.
1. Standing up to the expectations of clients.
3. Presence on search engine results.
6. Connect with the audience.
7. Control over narration.
9. Resource centre for your staff.
STANDING UP TO THE EXPECTATIONS OF CLIENTS
Out of 10, 8 of the customers or clients expect the brands to provide online details about themselves and their business on a digital platform. Nowadays if you do not have a website for your business, then many of your customers might leave you and will find someone else. This reason alone is enough for you to have a website for your start up business.
A good website will help you portray your business skills online and will also showcase your professional behavior and attitude towards your business. For growth of your business both offline and online marketing is necessary. You can attract customers towards your business by maintaining a decent website which clearly explains what your business is and how it can help your customers.
PRESENCE ON SEARCH ENGINE RESULTS
Consider this: 81 percent of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, like “best leather shoes” or, if they know what they want, “handcrafted Italian leather men’s shoes in New Delhi.”
If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero. But if you have a site, you can optimise it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.
Long-tail keywords, Meta descriptions, and titles are just some of the things you can customize on your site to improve your search engine optimization (SEO).
You can surely earn money from websites with the help of ads on your websites .You can use Google ad sense which will provide ads on your websites. And based on the number of users or clients who view your website you will be paid accordingly. In explanation, the amount of money you receive is based on the number of users who see those ads on your websites and also on the number of users who click on those ads.
Building a website is no more a hectic task. In fact it is really easy to build a simple but effective website for yourself. There are a range of websites online which are available which help you to build your own websites. But some of these credit themselves by mentioning their name at the footer of the page and upon that you would not like to risk your data privacy by sharing it with them.
There are even many courses available online ( for example websites like w3schools.com , udemy.com etc ) which you can complete within a week and you can create your own website or else nowadays there are many freelancers available who would create a website for you at a reasonable rate.
One of the major advantages of having a website for your start up business is that they attract the audience towards your business. Once you start getting the attention of your audience you can connect with them. By mentioning your social platform handles details ( such as Instagram ID , email-id ,facebook-id etc) customers or the viewers can contact you if they have any questions or queries.
It’s true that you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story via a business website.
A company blog helps business owners get their message, mission, and personality in front of their target audience faster than print ads or snail mail brochures.
Plus, social icons linking to Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier for your visitors who like what they see.
Consumers typically start their buying journey with research and recommendations from peers and social network connections.
Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials, according to a recent report.
So if you’re not staying competitive with your competition, you’re giving someone else an opportunity to take an advantage of it, which is surely not good for your business.
RESOURCE CENTRE FOR YOUR STAFF
In addition to helping customers, your business website can also benefit your own employees.
Creating a resource centre for your own staff is a creative and an important step to keep an understanding between you and your staff. Create an orphan page (one that is not visible anywhere on the site so it can’t be found unless someone is given the direct link) with self-service videos, instructional materials, or even internal forms to help your team learn everything they need to know on their own schedules. This will help them to stay updated and will also be a stepping stone for your business to reach its milestones.
There can be many more reasons for why you need to have a website for your start up business. But the points mentioned above surely are few of the important ones. So having a website for your business start up will definitely attract clients towards your business, and will have a positive and professional image of your business as well. No matter what your business is about, the way you present it to the crowd or audience plays a major role in getting their attention towards your business. And a website is one of the best ways you can present your business to a large audience in a simple, creative and effective way.
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