Search engine optimization is the main important part of any website. There are many on page and off page SEO techniques which will help you to improve the ranking of your website. It will also help you to increase site’s visibility and performance in search engines. The first of all this is on page SEO. There are tips and tricks of on page SEO. Google have many updates like hummingbird, penguin, panda update and many more.
The main on page SEO techniques are:
1) Optimizing the speed of your website
If you website is taking too long to load, it will affect your website’s search engine ranking. Compare your website’s speed with your competitor’s website. If it takes much time than your competitor’s one, you should work on your page load. If it is designed in custom PHP or HTML, you should start with your CSS and Javascript which can help you to optimize your website’s speed. You need to optimize the images as well in your website so that it can load faster as normal. It is really easy and quite user friendly to use CMS like Wordpress, Opencart, Magento, etc.
2) Including meta tags and meta description in your website
Though Meta tags are diminished as per the time period still it is useful for on page SEO for a website. If you use the right tags in the website, the search will get increased in the search engines. Use header tags as h1, h2, h3, etc. Use of proper alt tags will help your website with on page optimization.
3) Optimize your keyword with content
If you want to get searched in search engines, you need to get the exact keywords as a customer searches. Before publishing or writing quality and relevant content, use the keywords in your blog. Make sure to use them 3-4 times so that the blog will get searched.