"I'm Dorothy Gale from Kansas"
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One Nice Bug Per Day
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@annamiars
A hand-painted color chart featuring shades of blue from Versuch eines Farbensystems. Ignaz Schiffermüller was a naturalist interested in ways we could capture and describe the countless colors of nature with a shared vocabulary.
Page through his book here (it’s in German).
As summer approaches, here are some of our favorite reads – from thrillers to literary fiction, memoir, history and politics
I think that from creativity comes storytelling and storytelling can be very instrumental in discussing and understanding some of the world’s biggest issues from a human standpoint. Whether it be the story of a Syrian teenager who lost her family in the bombings or the story of a Mexican factory worker who tried to organize a union and was beaten to within an inch of his life because of it. Stories are much harder to ignore than statistics.
Emily Saunders, Fashion Designer
(via thestyleline)
The year’s most wondrous space photography // From glittering Martian sand dunes to stunning star trails, 2016 was a good-looking year for the universe. These detailed, closeups of the planets and galaxies take star gazing to a new level.
New York City. Times Square. Against all odds… (at New York, New York)
Today we’re highlighting Staff Picks, which is always one of the most popular tags in the Book Concierge. We had such a great response from the hosts of All Things Considered this year – so if you want to see what Audie Cornish, Ari Shapiro, Robert Siegel and Kelly McEvers loved in 2016 (hint: look up), check it out here!
– Petra
See which 2016 books stood out to NPR staff! -Emily
Life will break you. Nobody can protect you from that, and living alone won’t either, for solitude will also break you with its yearning. You have to love. You have to feel. It is the reason you are here on earth. You are here to risk your heart. You are here to be swallowed up. And when it happens that you are broken, or betrayed, or left, or hurt, or death brushes near, let yourself sit by an apple tree and listen to the apples falling all around you in heaps, wasting their sweetness. Tell yourself you tasted as many as you could.
Louise Erdrich, The Painted Drum (via bookmania)
Washington, DC | 2016
Grant Haffner’s Vibrant Landscapes
Born in 1978 Berkeley, California and raised in East Hampton, Long Island Grant Haffner has been a resident of the East End of Long Island, New York for most of his life. Haffner’s images are inspired by and reflect the country roads, flat landscapes and surrounding water that we all enjoy. His signature motif of utility poles with power lines creates an original sense of movement and depth to his distinctive, colorful compositions.
When talking about his work Grant offers this. “When I drive I feel completely alive. For a small moment, in between this place and that, I am free from reality. My truck and I become a motion of blurred color, barreling through space and time. I like to keep my window open to listen to the sounds that traveling makes, to enjoy the smell of the landscape. Every trip is a new one, not one sunset is the same. On the road I am a part of the painting. I am movement, color, sound, adventure and emotions. This is my landscape.”
Text via
See more ARCHy here.
Fashion Industry: Content Marketing Is The Newest Trend
Content marketing is a vital for any industry. Whether content is in the form of blogs, videos, images, or digital magazines, it can help your brand build a wider audience and increase customer engagement. Lately, fashion brands have been using technology to get closer to their customers and offering them a unique marketing experience through content marketing. Last week, at New York Fashion Week, there was an increase of fashion brands who used live streamed to connect with their audience, creating a trend in the fashion industry.
Here are 3 digital content marketing trends that are trending in the fashion industry:
1. Real-Time Content:
The number trend in the fashion industry is using live content to create engagement with the audience. Fashion brands like Tory Burch and Kenneth Cole streamed their show live and posted backstage content in real-time using Google’s Lightbox. Kenneth Cole gained 8 times more followers and reached over 430,000 live stream viewers after streaming their show live. Real-time streaming is also great for behind the scenes, trade shows, sneak peeks of upcoming lines, model fitting, photoshoots, and much more.
2. Shoppable Images:
The second trend is to creative visual content that looks shoppable. The key is to make those images shoppable without showing their aesthetic value. A great example is fashion retailer Topshop who uses visual on their websites to prompt a “shop this page” window to appear. Audience who find the content appealing, can easily select their size and color for the items featured in the visual, allowing them to add it straight to the cart.
3. Engaging Social Media:
More fashion brands are starting to engage with their customer through social media and creating content that raise brand awareness, influence desires, encourage trials, facilitate purchases and create customer loyalty.
British luxury fashion house, Burberry, used Snapchat to reveal their Spring 2016 collection. Using snapchat is a great way to target new generation of consumers who are into fashion.
Instagram is also a great social media platform for the fashion industry. Instagram allows brands to showcase high quality visual content of their current collections, sneak peek of future collections, and behind the scenes. Burberry also makes a great example of a company that utilizes Instagram well. Most their contents are meant to influence desire, encourage trial, and create customer loyalty.
In conclusion, fashion brands could personalize their content to differentiate from other brands. There are so many type of content that every fashion brand should try. For example, styling tips, tutorials on how to wear an item, sharing images of customers wearing their item, and etc. Whether your fashion brand is big or small, you should be using content marketing. Content marketing is a great way to reach your customers.
