The Soho House Miami thing was just odd. It’s very at odds with his personal brand. Soho House is a members only club how does that align with his whole image? On top of that bringing in fans to watch, probably bc his music isn’t something actual members would be particularly interesting in hearing by the pool so they wanted to have some kind of crowd. The cheque must have been good bc he’s bringing his whole band it’s not even an acoustic set. Doesn’t make sense for either Louis or Soho house really lol but I guess money is money
It doesn't make sense for Soho House at all.
For Louis it makes sense in that it made him money.












