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Quality Assured Delievery

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Valuable Guidelines For Mobile App Quality Assurance.

We have a mobile application on play store for everything that you can think about. Whether you need an app for checking your fitness levels or an app for controlling an Air Conditioner, we have it all. There are more than 6.7 million smartphone applications available on the iOS and Android app stores, but still, there is a lot of space for newer ideas, more opportunity, and increased user engagement.

Whenever you decide to launch a mobile app and expect it to be successful in a hugely populated marketplace or, you want an increased amount of Return On Investment, you must ensure 2 important things: 1. The quality of services offered by your app and 2. The reliability of the app. You just can’t afford to miss out on any one of these. Otherwise, you’d waste both your precious time as well as your valuable money. A study has proven that “The biggest reason why people delete apps, just after installing them is because of the crashes, or the installation errors. The total number of people who uninstalled, for this reason, amounted to around “62%” in 2018. In case, you want to make your phone application free of bugs, errors and crashes, you can seek help from AppSierra, a leading accessibility testing service provider agency in India. Pre-launch android or iOS app quality assurance is most important in order to prevent any of the resulting negative user experiences. With this article, we target to bring into limelight 4 quality issues that go unnoticed during the app development process.

4 Of The Most Common Mobile App Quality Issues Functionality Issues

Functionality issues deal with recognising the shortcomings infecting the user’s journey and navigation flow of an application. The app must provide a functional User Interface that fulfils all the functional requirements.

The vital areas of testing the functionality issues involve:

The installation process of the app.

Sign up and login process.

Device-specific functions including the camera, sensors, screen orientation and input methods.

Error messages generation.

Usability Issues

This phase tries to understand how simple it is to use the app interface. The interface functions must be crystal clear and not create any misunderstanding of any kind. There shouldn’t be any loopholes in accessing any of the functionalities offered by the application.   

Performance Issues

Performance issues cover nearly 30% of the complaints on the Appstore and Playstore. As the user base of an application increases, the performance of an app gets affected. It's always wise to remain aware of the maximum user limit that would begin affecting the performance of the app and you can get to know that at what time it will recover.

Security Issues A completely functional yet insecure app can result in severe consequences. The app should always be tested on the grounds of a) Confidentiality: Check whether the specific encryption methods are used to protect confidential data or not. b) Authentication: Is the app checking a user appropriately before providing data access? c) Authorization: Is the app asking for access to simply the required services on your device? d) Storage: Is the data locally maintained on the device properly encrypted? e) Web Services: Is the app interacting with the web services using secure protocols? You must have heard it time and again that security bugs are very different from traditional bugs. In order to locate security bugs, testers need to think differently.

3 Most Useful Quality Assurance Tips From Our Experts

I. Using Multiple Testing Approach Is Always The Right Thing To Do

Confirm mobile app quality assurance by performing an array of tests including: 1. Cross-Platform Testing 2. Functional Testing 3. Accessibility Testing 4. Performance Testing 5. Security Testing

II. Testing On Different Devices

While emulators can help you in the process of searching for the screen size specific issues, it's also very important to find device specific issues. Churn out a list of at least the best 5 mobile phones put to use by your target audience and test the app on those devices to check that the app performs all executions in a uniform manner across multiple devices.

III. Keeping Track Of The Resource Usage

Always check out the resource usage of the app before publishing it to the end users. A battery or RAM hungry app turns out to be a huge danger and is instantly deleted by most users.

To verify, run the app with the device at hundred percent battery, after which use it every day for 3-4 hours. Also, measure and compare the performance of other applications on the device, while your application runs in the background. This will provide you with the details of the average battery consumption per hour.

Quality is never an accident; it is always the result of intelligent effort. One must depend both on manual and automated testing methods to increase the test coverage for developing a bug-free app. We have not discussed every bit and piece of the software testing process in this blog. We’ll discuss a lot more in the upcoming blogs until then you can seek help from AppSierra.

Blog Source- Appsierra blog

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Importance of Hiring an Independent Testing Team for your Development Projects.

Software Testing, Basics

Software testing is an investigation performed with the motive to provide stakeholders with proper knowledge regarding the quality of the software product.

The testing techniques primarily involve the process of execution of a program or application, in order to find the software bugs, errors or other defects and making sure that the software is perfectly fit for use.

The major cause for a loophole in the testing process remains the prevailing gap between the project team (development team) and the testing team.

The Initial Software Development Lifecycle

Software development Lifecycle (SDLC) is a process used by the software industry. It is put to use by the industry to design, develop and test high quality softwares. SDLC seeks to produce an excellent quality software, which fulfills and exceeds the customer expectations, reaches completion within a prescribed amount of time and adheres to the proper cost estimate.

Software Development Procedure

Software Development Procedure, another name for the software development lifecycle takes into account as we know the entire process for a software project, within a software organization. It comprises of a detailed plan talking about the development, maintenance, replacement, or enhancement of a particular software. Hence we see that the lifecycle elucidates the method for improving the software quality and the overall development process.

A Normal Software Development Comprises Of Six Stages.

First Planning and Requirement Analysis takes into account the expectations of the customer, the sales department, market surveys and domain experts in the industry. This info is utilized to plan out the basic project and further undertake a study regarding the economical, operational and technical areas.

Second, Defining, this process is undertaken to define and document the product requirements and get them authenticated by the customers.

The third step caters to the designing of the product architecture.

In the fourth stage or the building stage, the actual development starts and the product is built.

Fifth being the testing stage, the product gets reported, fixed, tracked and retested unless the product attains its specific quality standards.

The final or the deployment stage signifies the final release of the product in the appropriate market. It might happen all at once or in stages as per the business strategy of the organization.

Defects, Bugs and Faults in Software Testing

A defect in software testing refers to an error or a bug in the application created. It’s natural for a programmer to create mistakes while designing or building the software, these are referred to as the defects or bugs.

At times when the result or output, doesn’t satisfy the user expectations or the software requirements, then it leads to a bug or a defect. These bugs come to being because of some error in logic or in coding, this leads to the failure of the final end product.

While conducting the software application testing process, if we have a huge number of defects, then it leads to the product or the application being called a “Buggy”.

Whenever a bug or a defect is analyzed by a tester, he/she is expected to convey the same to the developers. The bugs are reported in detailed steps and are known as bug reports, issue reports, problem reports etc.

A Few Benefits of Independent Testing

An independent tester or an independent testing team is able to discover a huge variety of different defects than a tester working with the programming team or a tester who’s a developer by profession. As a developer’s mindset is more of a constructive one whereas a tester’s mindset is usually a little destructive.

Professional business analysts, marketing staff, designers, and programmers have their own assumptions and beliefs for the specification and implementation of the items under test but an independent tester has a totally different line of thinking which easily exposes all the hidden defects and problems.

There is a certain level of honesty, in the case of an independent tester while reporting to the senior management, he is able to report without any concerns of ruining a co-workers reputation.

An independent testing team normally means a separate and efficient budget. This makes sure that a proper amount of money is utilized on testing tools, tester training etc.

The Advantages of Having an Independent Testing Team at Appsierra

The team at AppSierra engages in a bias free procedure thereby confirming that the end-product meets the customers satisfaction and fulfills their requirements while maintaining the standards.

The best of talent is hired across each of the testing domains like automation testing, manual testing, load testing, security testing, etc.

Reduced failure rates and lower maintenance costs are ensured. Rigorous testing cycles for both functional and non-functional aspects are performed.

There is increased amount of time for marketing to organizations having an independent testing practice.

Can quite easily shift between automation testing and manual testing according to the organizations requirements, as we already possess the finest talent and expertise to do so.

Just like we value independence because of the unbiased and productive results that it ensures, independent testing is a vital factor, if the quality of the product is required. Independence makes sure that there is no bias. Independence confirms quality. Independence ensures that the customer gets value for their hard earned money. So, don’t delay, if you still don’t have a testing team to test the softwares created by your team for bugs and errors, contact AppSierra a leading IT company situated in Noida, India, also considered to be the provider of best quality assurance services in India.

Source Link: AppSierra Blog

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Importance of Hiring an Independent Testing Team for your Development Projects.

Importance of Hiring an Independent Testing Team for your Development Projects.

Software Testing, Basics

Software testing is an investigation performed with the motive to provide stakeholders with proper knowledge regarding the quality of the software product.

The testing techniques primarily involve the process of execution of a program or application, in order to find the software bugs, errors or other defects and making sure that the software is perfectly fit for use.

Th…

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8 Most Creative Design Tools For App UI/UX Designers.

This is the age of Android applications and almost all of us spend most of our time on Android or iOS devices. User experience is the most vital element that developers need to keep in mind while developing an application. These days, UX has become an inseparable part of the app design process. That’s because we live in a world where every single day it's becoming harder to win a customer.

Implementing a high-quality user experience design solution helps app producers influence their target market because a catchy, attractive and easy to use UI/UX design establishes a positive relationship with the customer and he/she finds it easier to use the product without misinterpreting it. The biggest benefit of this is that it helps build a positive brand image and enhances growth.

At times, it becomes a big headache for us and we find it hard to select the best programs for App design creation because there are so many programs available that one could simply write down a detailed handbook about the most useful mobile app design tools.

In order to get your Android or iOS app designed and developed, contact AppSierra, the best mobile app development company, providing the finest UI/UX Design and Development services.

Today we have decided to list down nine of the finest UX design tools to help you create marvellous designs for your mobile apps.

1. ADOBE XD (EXPERIENCE DESIGN)

Adobe XD is a quite recent tool released by Adobe. It allows you to make prototypes of mobile and web apps. Only professional UI/UX designers can use it and the best thing is that it provides all the essential tools required to develop an app’s interface. While designing, you can very easily navigate between the visual design view and the app prototype. Plenty of tasks like duplicating screens and creating grids are automated. You can create drafts, make project changes in real time and instantly share the projects with other team members who use Adobe Creative Cloud Solutions.

2. SKETCH

"Sketch" is another superb program for creating user-friendly interfaces, websites, icons and elements that will improve the UX of your app. Working with Sketch is quite similar to working with a vector graphics program which has an ability to group together shapes and name those particular groups to keep everything organised.

3. INVISION

Worried about managing your workflow, creating interactive prototypes and making collaborations comfortably? "Invision" is a hugely popular prototyping platform which allows UX designers to successfully manage these functions. It will allow you to integrate your project with Photoshop, which simply means that you can observe changes in the project in real time. You can also connect it to Dropbox or Slack and represent your work on Virtual Boards. If you select this app designing program you can be confident about the fact that you are working with a continuously developed software of the highest class.

4. AXURE RP

Axure RP helps you with the rapid creation of interactive prototypes of projects, even if you don’t have any knowledge of programming languages. Moreover, this software provides access to important tools which help analyze certain problems and search for solutions accordingly. The biggest benefit of Axure RP is that the user interfaces for websites and network apps created in Axure RP can be both static and dynamic.

5. FRAMER

“Framer” is a fantastic solution for rapid prototyping of mobile apps. With framer, you’ll be able to design pixel-perfect icons, high-quality, responsive designs and much more. It has a huge range of engaging functions and especially features some of them among all the other functions, like a powerful SVG editor, adaptive layouts and also enables you to export formatted SVG and CSS code. The program is very easily integrated with Photoshop and Sketch which always makes your work on interfaces and animations more compelling.

6. PROTO.IO

Did you know, that the prototyping platform called “PROTO.IO” developed by Labs Division is a simple to use tool, using which you can design your own apps? And It doesn’t require even 1% coding skill. Although, it's not a free app and you are allowed to test it freely for a 15 days time period, “Proto.io” makes it simple to import your projects from Sketch or Photoshop, create the app flow and preview each of the projects on any device by making use of a web browser or a mobile phone. In case, you want to discuss your ideas with your teammates on a single click, you can do that as well.

7. MARVEL

“Marvel” is the simplest web-based prototyping tool that will help bring all your ideas to life. Its chic, cool and requires no prior coding experience. Its usage is very simple, you just require to drag and link the elements. One of its most exciting features is that it allows you to import your projects from Photoshop or Sketch and create beautiful, interactive and clickable prototypes for various devices.

8. PHOTOSHOP

Adobe Photoshop is the most developed and well-renowned program used for editing and creating graphics. With 3D support, a user can develop spectacular 3D designs and merge them with their 2D work. New versions of the program allow users to build interactive prototypes of apps. It also allows designers to create complicated, high-level graphics comprising of hundreds of layers and high-resolution vector graphics. While using Photoshop, a designer has complete control over colours at the pixel level.

In order to create breathtaking, superb quality UX designs, you don’t need to use all the above-mentioned tools. Let your design team test a few of these tools and stick to the one which you find most convenient and easy to use.

Source Link- AppSierra blog

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5 Things To Remember Before Choosing A Domain Name For Your Business.

5 Things To Remember Before Choosing A Domain Name For Your Business.

Have you been running a small business for quite some time, but you haven’t yet taken it online? In such cases, the chances are that you still don’t have a domain name for your company. In order to properly market your business and send the general public to a centre packed with information regarding your products and services, you should purchase a domain name as soon as possible. Before…

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An Honest Review For 5 Of The Best SEO Tools.

Looking for ways to improve your website’s search engine ranking?? For that, you obviously need an SEO tool that will work wonders! These tools help add an edge to your business and can literally enhance your business growth as compared to your competitors. Before you start using these phenomenal professional tools to help resolve your end number of problems, you should first and foremost know what Search Engine Optimization is.

For your Search Engine Optimization projects you can directly contact AppSierra a leading Digital Marketing company. 

The Basic Concept Of SEO

SEO helps improve a website’s ranking in the search engines. Wondering how this happens?? Search engine optimization is the simple procedure of bringing high-quality traffic to the websites from search engines like Google, Bing and Yahoo via their search results. Your site’s ranking will be directly proportional to the number of guests to your site and these tools will help you determine the traffic.

Here’s our first tool.

SemRush

The beauty of the SEMRush tool is that it can be used by any number of sites. You might be a passionate writer owning a popular personal blog that is dependant on Adsense, Infolinks or you might be the CEO/Manager of a company owning a corporate website which requires to bring in more engagement. SEMRush can benefit you quite magically. After all, when your blog is properly optimized, it's going to be really successful in terms of generating both more traffic and revenue for you to benefit from. If you aren’t using the SEMRush tool you’ll not have any idea about the keywords that people are typing in to search for a blog like yours. You’ll not have any idea in the least bit about which pages on your site are helping or hindering you from achieving success. SEMrush can entirely alter the way your site functions and is one of the essential online marketing tools. It will help you get a peek into the general traffic overview. That’s pretty awesome, isn’t it?

WooRank

Before knowing about this tool you should know what is Website Review, Website Review is the process of checking your website's performance against a number of parameters and WooRank keeps track of the entire website functioning process.

Did you know that WooRank is a freemium (free of charges, but charges apply for advanced features) tool that will provide you with a “super-quick website review”?

Without a premium account, you can only generate a restricted number of free reports, but you’ll be able to go through all the previously generated reports. Also, WooRank is a freemium tool that provides an “instant website review.”

At present, the tool offers a 7-day unlimited free trial period, during which you can access an unlimited number of websites in order to check out the complete website review. If you’re interested in purchasing a plan, then you can preferably try out the cheapest one, which is $49/month.

WooRank is the ultimate digital SEO solution that provides all kinds of automatic website reviews as well as personalized tips and tricks for enhancing the traffic, leads & sales.

Ahrefs

Ahrefs sounds familiar?? It's one of the strongest suites of social media and SEO tools. It was started in the year 2011 as an SEO tool focusing solely on backlink analysis. At present, it is used not just for backlink intelligence but also for SEO audits, Content Marketing Analysis and link prospecting.

The best thing about Ahrefs is that you don’t need to worry about the accuracy of the information or worry about whether or not you’ll be getting the most current backlink data. It has a 14-day free trial period during which you can learn everything about this link checker tool and its different features. A quick search will show you the accurately updated data related to your link profile and in addition to the total number of backlinks, you can examine each one of them to confirm that you’re satisfied with the quality.

Google Keyword Planner Tool

Most of you must have heard of the Google AdWords Keyword Planner tool. It is a very useful resource for building reliable keyword lists. It helps your Pay Per Click campaign start smoothly and efficiently. Another great thing is that its efficient tools for generating keyword ideas and bid estimations can help you plan your marketing strategy perfectly well.

By using the AdWords Keyword Tool you can search for all your keywords and ad group ideas, check how a list of keywords might perform in the near future and even combine the keyword lists to create brand new ones. Most importantly, it will help you choose competitive bids and budgets to use in your campaigns.

For example, let’s say you run a Travel Agency dealing with the tourism business, where you arrange guided tours around the world for solo travellers, group travellers or couples. The AdWords Keyword Tool can help you identify terms, phrases, and words potential customers are searching for, related to your business that you may not have thought of before. It will uncover all sorts of related and frequently-searched for terms like “Travel Essentials,” “Hangout Destinations” etc.

MOZ

The Page Authority score and the Domain Authority score predicting how well a page will rank in the search engine result pages was first developed by MOZ. It also works as an excellent 'Keyword Explorer'. You can check the average volume, difficulty, opportunity and priority scores for keywords. More than that, it has the beneficial “Check My Listing Tool”, which is designed to show how your business is listed online. More specifically, you can check your listing on Google, Bing and a variety of other local search engines with the “MOZ Check My Listing Tool”. One thing that we can guarantee all the small businesses in lieu of their growth is that, as a small business it's always useful to move your website to the top of Google ranking for your target keywords. Most of these tools are available for free trial and you can start using them without paying a single penny, so all you aspiring Digital Marketers out there, don’t wait and start experimenting with these magical tools as soon as possible. Hope you enjoyed reading this! Contact AppSierra a best Digital Marketing company in India for suggestions regarding the above-mentioned SEO tools.

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A Fun Way To Understand Do-Follow Links & No-Follow Links.

A Fun Way To Understand Do-Follow Links & No-Follow Links.

Are you new to the world of Search Engine Optimization? You must have heard about ‘Do-Follow Links’ and ‘No-Follow Links’ quite repeatedly, but do you know what exactly these 2 variety of links are and how important they are to all of us?

Don’t worry even if you don’t know, In this blog, I’m going to clear up all the confusion about the Do-Follow and the No-Follow links.

What Is A Do-Follow Link?

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Do You Know About The Future Of Artificial Intelligence In Digital Marketing?

You must have heard of Artificial Intelligence here and there, but you might not know, what it exactly means. Well, Artificial Intelligence is the theory and development of computer systems which are able to perform tasks normally requiring Human Intelligence, such as visual perception, speech recognition, decision-making, and translation between languages, but did you know that much like humans, Artificial Intelligence is not just a temple of knowledge, but it is also able to socialise and simulate emotions? 

Till this time, marketers were hesitant to incorporate artificial intelligence into their marketing strategies, but with the growing demand for Digital Marketing amongst businesses across various industries, most marketing managers have begun to seek the help of smart marketing methodologies, based on Artificial Intelligence.

For increasing your sales and generating more leads for your business, contact AppSierra’s efficient Digital Marketing team.

Personalized User Experience

User Experience is the most crucial area where Artificial Intelligence can do wonders. A “Customer” is the king of any business and “Content” is the king for a marketer. If a Content Writer/Content Marketer can align the Content Marketing strategy with Artificial Intelligence, it could create a massive impact. With further advancements in Artificial Technology, the data/information that is collected, data like customer searches, buying behaviour, customer interests etc can be manipulated according to preference and customized content campaigns can be conducted on the basis of it. The benefit of it is this is that it can be done for every single customer or prospect. Chatbots

Chatbots are another example of AI interference in enhancing user experience. It helps conduct a conversation via auditory or textual methods. “Chatbots” are programmed to interact with customers on the basis of the data that it receives. The normal “Chatbox” and “Text Communication” procedures will soon be changed by a multi-dimensional communication system with sensory abilities such as voice and touch. This would personalize the entire experience for users, as they receive the impression of talking to a real walking, talking person with emotions.

Augmented Reality

“Augmented Reality”, another spectacular aspect of AI can be leveraged to provide consumers with an option to see and feel the product before actual purchase. This would make decision making easy for customers as they are able to perceive the product even before purchasing. This stimulates a faster response from the customer and in turn leads to an increase in the revenue.

Simplify Your Decision Making Process With Predictive Marketing

Every time a user browses on the internet; new data is generated and collected for Artificial Intelligence Analysis. This data can disclose specific information like user needs, behaviour and future actions. Based on this information, digital marketing can be optimized to supply the most useful information. Social Media Outreach also gives out personal information about a section of the audience, making it easy for the marketers to create targeted campaigns based on the growing demand. Usage Of Image Recognition To Get Maximum Return On Investment

Earlier, 'Image Recognition', was restricted to identifying isolated objects in an image, but with the huge progress in Artificial Intelligence enabled software, it's now possible to receive detailed description about an image. AI technology doesn’t only help recognise isolated objects, but also helps recognise human faces. Face Recognition is very common these days. This extraordinary technology can be used in a variety of useful ways for various sectors. For the banking and financial sectors, AI-enabled image recognition helps influence faster payment processes and intensifies custom security.

As we know, Social Media is a large source of images. On all the Social Media Platforms, images receive 2.3X more engagement with the public. The enormous amount of images can be put to use by AI, to understand consumer patterns, behaviours and needs. The AI Software searches for images around social media and compares it to the large image library to make decisions and come to conclusions. For example, a fast-food manufacturer’s brand success can be measured on the basis of photos and other data on Social Media. We can comprehend the buyer demographics like age group, gender etc and also track geographical success potential, such as whether the particular fast food is consumed more at the beach, park, supermarket, theatre and so on. This will help align marketing strategies accordingly, in order to extract the maximum amount of “Return On Investment”.

Artificial Intelligence, A Boon To The World Of Digital Marketing

Thanks to AI, nowadays we know our customers way better than we did, about a decade back. Artificial Intelligence and its associated technologies are helping bring marketers and customers closer to each other in the upcoming years, as customers have a good understanding of a product and marketers have a good understanding of consumers. Artificial Intelligence works as the magical connecting link between the two of them and it would be fascinating to see how AI benefits Digital marketing trends in 2018. The positive outcomes of it will be Optimized Decision Making, Better Sales-Cycle and “Predictive” Buying and Selling Process. One thing that’ll surely happen for the good is that Customers and Brands will be winners in this war. Let’s see how sales get multiplied, pipelines get strengthened and customers get influenced by the influx of Artificial Intelligence in Digital Marketing.

For help regarding your Digital Marketing projects, reach out to AppSierra’s efficient Digital Marketing team.

Source Link: Appsierra’s blog

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Content Marketing, the Ladder to Success for Every Industry.

There is no such thing called a boring industry. Content is the reason search began in the first place and content marketing is an integral part and parcel of digital marketing Solutions. Thousands of industries use content marketing to get innumerable visitors on to their site so that they get to outrank you in the search engine listings. 

If you aren’t working on content marketing because you think that you are in a boring industry, then let me tell you that you are making a huge mistake as there is no boring or underrated industry, there are just bad writers who aren’t creative.

Let us see how content marketing is equally effective for every industry.

Ugly Industries have Larger Opportunities

Sometimes it gets a little hard for financial, dental, insurance, manufacturing or chemical industries to come up with creative and interesting content. Content writing services help you compete more efficiently. The best thing is that it is least expensive and no matter how difficult, you can always come up with some creative ideas.

Solve Customer Problems

Do you know who your target audience is? Since you are targeting a particular group of people, so you must be knowing about all the problems that your ideal customer is facing. The problems should go beyond your products and services and extend to any common problem which the customers are having to deal with in their day to day lives.

First Focus on Relevance and then on Traffic

When you create content, don’t worry about the traffic. Choose the theme and title of your blogs and articles very carefully. Brainstorm content marketing ideas which are relevant to your business and would further help the customers. This will be useful in the generation of relevant inbound links and most importantly it will help you rank well in the Google keywords search.

 Audience’s Love for Data and Advanced Content

 Content marketing is not just about making people laugh and feel good or showing cute and attractive pictures, gifs and videos. You require creating content that is educational and useful.

The best and the most successful forms of content are:

Infographics: Infographics show data rich statistics in an easy and engaging visual format. It helps generate thousands of visitors and hundreds of links over time. 

2. Data: People love going through catchy data even if it isn’t in visual form. If you can collect useful data and share it with others, it will be easier for you to bring engagement.

3.  Blogs: Statistics show that people love reading blogs. The key to writing blog posts that generate traffic, in the long run, is to produce evergreen and interesting content. List posts like Top ten ways and How to steps are always more appealing to the masses.

The Importance of Guest Posts

You should spend half your time creating content for your own site and the other half should be spent on marketing the content on your site as well as posting it on other sites (guest posting).

Use Tools to Help You Generate Ideas    

The biggest challenge in content marketing is to come up with creative ideas for your business. You might use a title generator to generate creative blog post titles.

Explore Twitter to keep track on the trending topics. Search Quora using keywords related to your work, so that you can measure what your target market is interested in. You can help them by writing Blogs on those topics.

Search for the trending blog topics. Dig through their sites to learn which of them are receiving the maximum engagement such as social shares and comments. This will give you a crystal clear idea about what people in your space want to read about.

Conclusion

No industry should be underestimated. Content Marketing can be put to use by every industry. You just need to invest in time and energy. Remain patient and create high-quality content for at least 6 months before you start finding some significant results. Writing out of the box content is not enough. You must market it correctly to see good enough results. If required reach out to the best digital marketing company in India to help you out.

Source: https://www.appsierra.com/blog/blog-details.php?bid=18&bt=Content%20Marketing,%20the%20Ladder%20to%20Success%20for%20Every%20Industry

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Web Apps vs Mobile Apps: Which One is better and Why?

Web Apps vs Mobile Apps: Which One is better and Why?

Businesses and brands are aware about the necessity to adapt to mobile, but despite this awareness, companies find it challenging to adapt to the changing environment. And, not taking advantage of it, is like letting your competitors get hold of the customers.

One of the key decisions that you have to make is deciding whether you will create a web product that is mobile friendly (web app) or…

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Mistakes Mobile App Startups Entrepreneurs Make

Smart phones and convenience of mobile apps brought global revolution to businesses as well as individuals. The modern generation more and more relies on digital applications. Mobile apps have changed the business processes and customers’ preferences drastically. From appointment booking, Geo tracking/fencing, shopping to payments, almost all business sectors are leveraging mobile apps.

This trend has forced many businesses focus on their mobile strategies. Companies are adding mobile apps to their business strategies. More and more mobile app startups are being launched. However, mobile app startups require careful research, planning, attention and professional touch in order to perform as desired and add value to users as well as businesses. Different aspects of mobile app should be understood carefully, so that, it reaches out to users in perfect shape and doesn’t fail in the market. Entrepreneurs must ensure that they have right processes, right development team, and focus on quality to ensure success.

If app is not architected, designed, and coded well, it will be expensive and time consuming to stabilize it, specifically on growing number of devices and OS combinations, badly affecting and highly reducing the user acceptance. The most important question therefore is to know why there are only a few successful stories in mobile startups while there are large numbers of failures.

This introduction will be followed by a series of 3 posts covering various important topics based on my experience with many mobile app startups:

Post 1

Mistake entrepreneurs make

2.  Importance of good architecture, design, and coding

3.  Importance of testing and testing strategies

4.  Importance of good usability

5.  Why MVP?

Post 2

6.  Right processes, right team

7.  Budget Planning

8.  Understanding your Audience

9.  Users low tolerance for buggy apps, Managing App Stores

10. App stores guidelines

Post 3

11.  Importance of Marketing

12. Balanced focus between app development and marketing

13. Factors affecting investments

Stay tuned...

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5 contemporary strategies that help improve your rankings

Improving your rankings isn’t as simple as it used to be. As businesses have become more invested in SEO, search ranking algorithms have grown smarter and more sophisticated. The result is that many techniques that used to be acceptable are now considered gray-hat or black-hat — and in some cases, can even earn you a traffic-throttling Google penalty.

1. Guest posts Guest posting has been contested territory for some time. Back in 2014, Google’s then-head of webspam, Matt Cutts, advised that guest posting was increasingly ineffective at building links. If you’re doing a lot of guest posting, he warned, “you’re hanging out with some really bad company.”

2. Infographics Info graphics are a powerful way of getting a point across quickly and intuitively. That’s one reason why they’re so popular. But they’re also an effective way of getting high-quality back-links quickly.

The trick to getting that to happen is in the embed code. After you create your info-graphic, you can use a tool like the Seige Media Embed Code Generator to build the code. This is the code that people who want to post your info-graphic to their own site will use.

3. Personal blogs of the CEO & other employees Blogging lets you connect with your readers. Most blogs are written in an informal, conversational style that’s a long way from what you’d see in a newspaper or magazine. And that’s true of professional blogs, too.

Using personal blogs at work — the CEO’s blog, for instance — can be a way to generate content that feels natural and personal. These people can blog about their own interests, and those interests are bound to overlap with the company’s targeting.

4 Beat the champ How do you become the champ? By beating hundreds of could-have-been-a-contenders? No. You have to seize the top spot from the person who’s already there.

You can do the same thing with link building and SEO content marketing. Look at content that’s already performing well in your vertical. Find a piece of content that a) you think is awesome, and b) is performing well in organic search. Drop the URL into the usual suspects — like Ahrefs or Open Site Explorer — and see which sites are linking to it. Download all the linking sites into a spreadsheet.

5. Giving interviews CXOs and other employees are great subjects for interviews. Everyone else has to produce content, too, and the word of someone in the field (especially an expert) is worth a lot. So if you’re a high-level company spokesperson or an extremely knowledgeable subject matter expert, you’re likely to be approached more often than you’d actually prefer.

You can’t take up an offer for an interview and sit there like a stereotypical used car salesman, hard-selling your own product. But you can sell your brand.

When you’re in front of the camera, or on the page, you are your brand. If you’re confident, insightful and open, viewers relate. Remember, even in B2B, the buying decision isn’t made by highly sophisticated algorithms. You’re still selling to human beings.

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Advantage of SEO over PPC Service

“Should my business be utilizing Pay-Per-Click (PPC) promotions or a natural Search Engine Optimization (SEO) methodology?” I get that question constantly. What’s more, obviously, my answer is, “It depends. What are your objectives?

What? You mean it’s not a straight “yes” or “no.” obviously not. The answer is altogether subject to what your organization objectives are. Is it true that you are offering another item or administration? Is there a lot of instruction required in buying your item or administration? Is there an extensive obstruction to passage for your item? It is safe to say that you are notable in your industry? These are only a couple of the inquiries you have to reply before taking a gander at PPC or SEO.

SEO VS PPC ANALYSIS

SEO is not just about improving your site and substance to rank higher in natural indexed lists for focused catchphrases on the most impactful web crawlers; it’s additionally about being a power on the current issue and the arrangement you give. The real web crawlers like Google, Yahoo, and Bing take a gander at how individuals associate with your webpage, on the off chance that they return, and if different locales are connecting to your site pages (alongside a couple of hundred different elements).

PPC (Pay Per Click), then again, is about paying for publicizing space for particular focused on watchwords on list items pages. In any case, don’t imagine it any other way, there is a lot of website streamlining while making a paid promotion battle.

 Google scan for the expression “Water Heater Boise”. The PPC advertisements show at the highest point of the query items page with the yellow tag named ‘Promotion’. Underneath the top advertisement space you will see the common hunt (SEO) comes about showed in the primary territory of the indexed lists page.

As this screenshot unmistakably uncovers, you can pay for nearness on watchword phrases through PPC or you can win your nearness with SEO.

IS ORGANIC SEO BETTER THAN PPC?

Once more, it depends. Your long haul web promoting procedure ought to dependably incorporate website improvement. The real favorable position of SEO is that factually it brings you better quality movement leads. Actually, numerous clients have intuitively prepared themselves to overlook “paid results” altogether when perusing the web or looking on Google.

There are piles of information that propose “Characteristic Search” guests to your site are significantly more prone to trust you, your business, and your items and administrations. Positioning exceedingly in Google for a catchphrase or expression is a reasonable sign that you are a trustworthy source and that you are an essential player in your industry.

In any case, don’t trick yourself into feeling that SEO is free. Regardless of what you look like at it, SEO includes some major disadvantages. Whether it’s your own particular time or employing an outside merchant to deal with your SEO procedure, SEO comes with an expense.

More detail :- https://www.appsierra.com/services/pay-per-click.php

https://www.appsierra.com/services/search-engine-optimization.php

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6 Predictions for Content Marketing in 2017

 Content marketing is a great promotional tool for businesses and has become one of the most trusted mediums by consumers - in fact, it’s been found to outrank TV and radio ads, billboards and magazine and newspaper ads in terms of trustworthiness.

This is why so many businesses are spending more on content marketing, and this trend looks set to continue for the simple reason that it works.

So, if you’re not using content marketing yet to promote your business, 2017 is the perfect time to start.

Here's what you need to know for the coming year:

1. Video is king

Video has exploded in 2016 and the next year presents the perfect opportunity for marketers and businesses to catch up with this trend.

Video has been popular for a while now, but social media has helped make it even bigger. Most of the bigger social networks now incorporate video elements, but Facebook has really brought it to the next level. I’m sure you’ve all noticed that your news feeds are inundated with Facebook Live updates, and all of the advertising Facebook's been doing recently on this front will only help grow this trend. Snap chat as well has seen huge popularity this year, along with Instagram videos.

Videos drive more engagement than other forms of content, and more sales. Studies have found that those who view videos are 1.81X more likely to buy that those who don’t - even having “video” in the subject line of your emails has been shown massively improve open rates.

In the coming year, we’ll most likely be seeing even more businesses experimenting with video, so it’s definitely the perfect time to start thinking about the videos you can produce in 2017 to drive more engagement and make more conversions and sales.

2. Other forms of visual content

Although video is extremely popular right now, other forms of visual content are still performing at very high rates. Images, infographics, slide presentations, are all still very popular and can help to drive more engagement and conversions for your business.

Consumers want more than just text only content and search engines are also finding better ways of indexing visual content, which means it can also help with search engine optimization.

Try to use as much visual content as possible on your website, and relevant images within your blog posts. Likewise, on social media, even if you’re not on a visual-only platform like Instagram, visual content will still help you drive more engagement on your updates and clicks on the links you share.

Also, try to create unique visual content for your content marketing strategy, rather than use stock images.

3. Interactive content

Interactive content will see a big rise in the coming year. People like to be more involved, and interactive content provides that opportunity.

As a content marketer, one of the biggest goals is to drive as much as engagement as possible and interactive content - by definition - helps you do that.

Interactive content is also much less used than other forms of content, so it can help you stand out. Interactive content also appeals to users on a different level, since they get to be a part of it as active participants and not just consumers.

You don’t need to come up with interactive content every week though – it’s one of those types of content that you can use more sparsely to grow your engagement and increase your reach from time to time.

4. Evergreen content

Sometimes, you need to focus on the practical as well. Evergreen content will continue to be important in 2017, as it not only provides value to your audience, but it can also generate more, longer lasting results - basically, it’s a win-win situation for everyone involved.

Most pieces of content have a pretty short life-span, particularly on social platform. Evergreen content, on the other hand, is designed to pass the test of time and still be relevant months, or even a year later.

5. Influencer marketing

Influencer marketing is another area that will continue to grow in the coming year. Through influencers, content marketers can reach a much larger audience, while it also helps increase the value of each influencer, as well as their credibility.

In 2017, make sure you identify the relevant influencers in your niche and start building relationships with them. Influencers have great power over their audience and having a few behind you as a part of your content marketing campaigns can really help boost your campaign performance, particularly in regards to engagement, traffic to your website and conversions. 6. The importance of mobile device optimization

The number of people using mobile devices to check their social media and for consuming content is growing at a very fast rate. As an example, mobile video plays have gone up 844% between 2012 in 2015. In fact, between 2014 and 2015 alone, that number grew by 74%.

And it’s not just videos that have grown in popularity on mobile, but all kinds of content. People have their phones and tablets with them everywhere they go, they have Internet and they also have a lot of time that they need to fill up while they’re in transit. They're looking to consume content.

All of this means that marketers need to make sure that their content is properly optimized for all kinds of mobile devices, or else people will simply not bother with checking them out. After all, there’s so much great content available, why should they lose any time on something that they can’t see or read comfortably? Conclusion

Content marketing is going to be a cut-throat industry in 2017, even more so than this year. Marketers will have to think outside the box in order to stand out from the crowd.

What do you think will be the biggest trends in content marketing in the coming year? What are your content marketing strategies for 2017?

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How to enhance performance of your brand on mobile?

Undeniably, mobile is future of marketing. However, many business entities, from small to large corporates, are missing the mark to avail competitive advantage in the market. They are not able to tap on the mobile marketing potential to build a strong relationship with the customers, gain more insights and maximize ROI. The problem with these brands is that they consider mobile as channel to communicate with their target audiences. However, mobile is not only a medium or channel rather it is a power to develop personalized customer experiences. The next big thing in commerce is mobile, therefore business entities relying upon the desktop customer experiences will not stay competitive for longer period.

However, it is not too late to start building valuable and reliable mobile presence in the market. To begin with restructuring your mobile presence in the market needs you to first understand why your brand is lagging behind in the market. You need to overcome below mentioned problems:

Faulty data leads nowhere:

Sometimes the mobile app data that businesses are obtaining fail to provide relevant outcome. Therefore, it is important that business entities should rely upon the systematic and scientific way of compiling and evaluating the customer data collected from the mobile app. Churn rates can give you real idea – How many users are uninstalling your app and why? Therefore, business entities need to explore the areas where they went wrong and how they can make improvements to engage with the customers. For small business entities, they may not get huge volume of user insights. Though, they can make some tweaks to their apps to make it more appealing to get more insights of the customers.

Users are misinterpreting your app value: According to a report, people spend almost 85% of their time on smartphone apps, but they will not stay longer if they do not get what they have been looking for. In that case, you need to make them realize value of your app. The first engagement of the customers with app is a crucial stage, as 3 out of 10 users abandon the apps after their first use. Thus, to ensure that your users are on board (not abandoning your app), you need to develop an app with short and seamless tutorial with optimum performance.

Start using push-notifications: Push notifications are another imperative part of mobile journey of a customer, but most of the business entities fail to utilize it because they do not get user permissions. Do not irritate the users by sending useless notifications rather focus your approach sending only useful notifications such as alerting the customers when the wish item is available.

Personalize your approach:

Send personalized messages to your target customers. Above all, businesses should develop an app around the point that audiences comprise of different individuals. This is the area where most of the marketers fail. They fail to nail out when and to whom they need to send particular messages. Almost 63% of marketers send messages at wrong time. Here comes the value of personalized approach wherein marketers need to comprehend the preferences, behaviors, life cycle and profession of the customers before personalizing the approach. Mobile is no longer a channel to send messages rather a hub for developing strong bond with customers and tap on the market opportunity. Marketers need to harness their mobile strategy to successfully market their app and keep the users engaged with the app.

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7 Reasons why you need Mobile application for your eCommerce Business.

You Know one-third of all e-commerce customers are mobile customers now. In this article, we are going to discuss the pros of developing a mobile app for eCommerce store. 

1. Users Prefer Mobile Apps to Shopping

78% of users says they would rather access their favorite shopping sites via a mobile app than through their mobile browsers. Apps make the shopping experience faster, more secure, and users never have to worry about remembering a URL 

2. Analytics

Apart from delivering superior user experience, the core objective of an ecommerce mobile app is to earn revenues. Therefore, analytics is one important feature that your app should have. Understanding user behavior and buying pattern on your app is of utmost importance. Session time, cost of conversion, click-through rate, and accessing custom fields, all provide information about consumer behavior, leading to higher revenue streams.

3. Encourage Social Sharing

Customers can advertise you by sharing your stock on Facebook, Twitter, Instagram, and other social media sites? We can build social sharing right into the app, so that they can alert their friends when you add a cool new product.

4. Connect with Customer via Push Notifications

Mobile apps let you deliver a streamlined, personalized experience for each device, such as an interface perfectly designed for the Android tablet or the iPhone.

Push notifications can be location-based so that you can present customers with special offers when they get near one of your brick and mortar stores. Notifications can also be issued when you need to unload some merchandise and run a special sale, or offer a promotion to get the word out about a new item. You can't employ push notifications to boost sales if you don't have an app.

5. Apps Give More Control Over the User Experience

Mobile apps allow you a unique and powerful user experience according to the device the user has. Apps also allow to tailor the experience for the device, which lets you to go beyond the limitations of responsive web design and work perfectly with the user's preferred platform (iPhone, Android, etc.).

6. Helps Building Brand Loyalty

Nothing puts your brand and products front and center like a mobile app that the customer sees every time they use their phone. Apps become like the virtual eyes, ears, and arms of the shopper. That makes mobile apps a powerful tool for building and nurturing loyal customers.

7. Promote Customization

For any ecommerce business, a major challenge is to provide an excellent user experience within the mobile app. When a user downloads a shopping app, they look for seamless navigation, personalization, and a hassle-free experience. Your app can include key customizable features that align with user needs and preferences, building a strong relationship.

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3 latest Trends in Online Marketing

Online marketing changes at rapid pace. Indeed, the fundamental principles of marketing are same – know your target audiences, formulate strategy and measure the results. However, the mechanisms and tools that we use to connect with our target audiences have been transformed due to the evolving nature of technology. Companies are striving to outpace the competition. In order to compete and thrive in this fiercely competitive market, companies need to embrace latest online marketing trends.

ASO (App Store Optimization)

Apps are replacing traditional browser based internet experience. Apps are projected to grow in near future. Companies need to provide better app-based experiences to their target audiences. App store optimization consists of techniques and tools to boost ranking of apps in app store.

Social Media Aggregation

Social media has become one of the most effective sources to connect with target audiences. It is important for the marketers to aggregate various social media platforms better outcome. According to Hubspot, 92% of marketers in 2014 claimed that social media marketing has been instrumental for their business growth, with 80% claimed their social media marketing efforts increased website traffic. Moreover, according to Social Media Examiner, 97% marketers are currently utilizing social media platforms—but 85% of participants are still confused about which social media tools are the best to use.

User-generated content and content personalization

User generated content holds incredible power to build brand reputation. Brands have realized what they can do with user-generated content. Businesses are encouraging their target audiences to contribute in generating content through contribution based forum, event, competition, etc. It helps brands to build a thriving community around their brands. Next step is content personalization i.e. personalize the content as per the target audiences’ preferences and interests.

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