Aracelly Peralta

Graphic Designer blogging as a nobody

[aracellyperalta]

I learned the hard way...

don’t keep one copy of your design files. always keep a backup.

AND DON’T BUY A WESTERN DIGITAL PASSPORT HARDRIVE! This is the second one that has lost all of my work 

[identity-of-design]

[aracellyperalta]

When you’re trying to sleep in, but your work email is blowing up 😩

[april-look]

[aracellyperalta]

Cost benefits of minimalism:

- Saves on label printing/ink.

- Saves on creative/designing investment

- Saves on labor costs needed to place larger, more intricate, labels on products.

[thedsgnblog]

10 Reasons Why Minimalist Label Design is So Effective

Minimalist label design has become very popular in recent years. With so many product manufacturers opting for label designers that are very elaborate, there has been a trend towards a more simple aesthetic.

All types of products from snacks and juices to beauty products such as skin creams have started to make use of more minimalist label design.

Below are 10 reasons why minimalist label design is so effective.

Keep reading

[aracellyperalta]

Minimal will always win. It may seem trendy (which you always want to stray away from with packaging) but it is SUCCESSFUL. Your product will resonate with consumers now, in the future, and keep the attention of a loyal audience.

Don’t mistake minimal for boring... minimal is strategic and creative!

[aracellyperalta]

*Puts glasses on during the zoom meeting to look smarter*

Think it worked?

[aracellyperalta]

Clients will hire a designer, but swear that the Canva-look is the way to go.

Having to continue that look is so difficult 😩

[aracellyperalta]

Clients!

Designers can only create within the aesthetic you’d like if you properly communicate it! Use visuals, be descriptive, find inspo etc.

We wish we were, but we’re not mind readers. If your designer is not “nailing” your aesthetic, please reevaluate your methods of communicating your aesthetic. There’s a high chance it’s not entirely your designers fault.

[thewomb]

Adhemas Batista

[bentheillustrator]

‘Melbourne Cafe Culture’ illustrations now on @behance @behancenetwork.

Check out the full project HERE!

[thedsgnblog]

[quotefeeling]

“I want to make beautiful things, even if nobody cares.”

— Saul Bass

[ibmblr]

IBM and Paul Rand’s shared legacy of design

Design luminary Paul Rand developed IBM’s iconic 8-bar logo, but his contributions ran far deeper. Rand believed that “everything is design”—no piece of design collateral, from packaging to stationery to building signage, was too small or insignificant for his consideration. As he evolved IBM’s visual identity, he’d regularly issue updates to the IBM Graphics Standards Manual, a compendium of his IBM design philosophy. The manual has achieved status as a masterwork of culturally historic design, so much so that a new reissue is the product of a successful crowdfunding campaign. Paul Rand’s classic designs have served to solidify IBM’s brand identity over the years and will continue to inspire countless designers.

Learn More -> 

[fuzzymilk-blog]

Pages 22-23

(InDesign Spread // Poster Book)

2011

[logodesignclub]

Paula Scher - Public Bikes Poster (2012) | Brilliant Typographic Icon Logo Design

[itsleylamo-blog]

I both appreciate and enjoy the playful placement of the text. It is definitely very specific and well thought out, but its unconventional form is very inviting and interesting. I think it resonates with me because I have a hard time trying to put together designs like this, that are so simple, yet well thought through and playful. 

[always-looking-around]

“Words have meaning, type has spirit and the combination is spectacular.”

— Paula Scher, designer

[attico36]

Color Avenue - Quit Music Tape label design by Attico36