LIC Housing Finance – Building Homes,
Strategy: Starting a Family? Looking for the home you always wanted? We are here to assist and are good at what we do because we know what we are dealing with.
Concept: A home is an integral part of family life. This is where your family’s most important moments are played out. A family deserves a good house.
Execution: The picture shows a young family, a father, mother and a young child cherishing a playful, basic, even regular but essential family building experience. The Headline connects the two ideas – family experience (from the picture) and home buying (from the business aspect) well. The emotions being played out in the picture are exactly the ones the target wants to feel. He/She can look at it forever. And when they do look for a house, they will remember LIC.
Layout: The background acts is convincing enough to represent a house, the color on the wall too is in contemporary usage and hence more appealing to new home buyers. The clothes worn by the characters too are bright/playful and quite appropriate. The idea is to make the scene believable.
Target: The target seems to be a young family, late 20s to 30s looking to buy their first house in the near future.










