Bruno Belcastro

Collector Of Moments

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Ushuaia Argentina, January 2023

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Fog and ice in Hampstead Heath, Dec 2022.

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London on Ilford HP5+, 2022.

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Italy on Film, 2022.

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An open letter to design students — This Also

What I wish I could tell everyone who’s just starting out.

Great advise pretty much applicable for everyone not just design students.

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TL;DR: The four-year option vesting program is a historical anachronism from the days when companies actually went public around four years from founding.

Interesting article on a controversial topic that's hot on the startup world nowadays. This is something that I have also thought myself as well sometimes.

While I don't agree with Scott's point of view entirely the The living dead equity problem is something very real and something that should be addressed. How? not sure at this stage but it's something that needs to be addressed.

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Organizing Teams With Players and Coaches

Effective teams are built upon two types of leadership, domain leadership (players) and people leadership (coaches).

Awesome post about how to structure your team and how to plan for career development amongst your talent

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When you say “Wireframe”, you actually mean “Sketch” — Interviews with myself

They’re very different things. I know, but there’s some confusion within the UX community regarding the definition, and purpose, of a…

Great article! I really liked this phrase over there:

Why are you sketching using a computer? Can’t you do it quicker by hand?

Sometimes you spend hours adding details over-engineering something that will be discarded later on and a simple sketch by hand will do the job perfectly.

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Hounslow West, London June 2015

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“We only hire the best” — Signal v. Noise

How many times have you heard a company claim that they only hire the best? The top of the top. The crème de la crème. Most of them, by…

Great article by DDH worth reading if you are trying to recruit people thee are some obvious paths that you want to avoid pursuing.

I think the following is true and it's one of the better qualities to look out there when evaluating profiles:

The best are generally the best because they aren’t typical. Because they came at things from a different angle that gave them a unique perspective, which happens to provide more insights than the widely-distributed approaches.

At the end you want people in a team to have a different skillset and different approach to problem solving. If your team is always filled up with the same type of people you will probably be losing on a huge amount of insight and value out there.

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Years & Years, Wembley Park 2016.

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Royal Naval College, April 2016.

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Primrose Hill, London. April 2016.

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Houses of Parliament and Big Old Ben, London, UK.

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How to run a company with (almost) no rules

What if your job didn’t control your life? Brazilian CEO Ricardo Semler practices a radical form of corporate democracy, rethinking everything from board meetings to how workers report their vacation days (they don’t have to). It’s a vision that rewards the wisdom of workers, promotes work-life balance — and leads to some deep insight on what work, and life, is really all about. Bonus question: What if schools were like this too?

Awesome Ted Talk!

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Groove Armada. London, September 2015.

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Bank Station. London, September 2015.