The Ultimate Social Media Starter Kit for those who missed the bus!
The Internet has created a wave of change in trends and culture, hence giving birth to a whole new genesis. Change is the only constant, and you cannot escape. With advanced technology and ‘The Great Internet Revolution,’ there’s a change in marketing strategy too. Marketing is about reaching out to your target audience and potential clients. And how do you do that, you ask? Social Media, that’s how. That’s your answer. Social media is where you’ll generate your brand recognition and visibility, create direct contact with your potential customers/clients, decrease marketing costs, better your search engine visibility, and so on. If you are not already on it, then you should start now!
What exists behind these series of wacky #hashtags, thumbs up likes, funny comments, and shares, is something more than the eyes can see. The world of digital media is a world of possibilities. Believe it or not – having a website alone isn’t enough for your business anymore.
So here’s to a little starter kit for all the budding SME entrepreneurs & start-ups.
Your social media strategy approach should first begin by identifying the type of business you own. Is it a B2B (business to business) or a B2C (business to consumer) type of business.
If you have done that, then let’s move to step two! That is to follow the starter’s kit mentioned below.
B2C Social Media Starter kit
Facebook: Remember, Facebook is your social media best friend. The brand visibility and reach on Facebook are higher than many other social media platforms. Facebook page likes are always more natural to find and achieve. What’s more, is the time dedicated to being on Facebook is comparatively less than social media sites. But, of course, it requires hard work too to ensure the right content for the right audience.
Twitter: Twitter tweets are like your messenger pigeons. They reach the crowd that follows you or discovers you through trending topics and hashtags. So you aim to attract more and more followers, then express yourself within a limit of 280 characters. Make sure to keep timely tweets. Tweet about subjects that are trending that could be current affairs, films, music, food, or anything that people like to chat or rant about. Your ultimate goal is for people to know who you are through your profile. You could use sites like Hootsuite or Tweet deck to schedule your Twitter posts.
Instagram: Yeah, who would have thought Instagram would be an excellent front for your business? But it is. There have been many success stories of businesses using Instagram. How can Instagram be used? It is a picture diary that gives a visual to your followers. It’s like a social media catalog; you could convince and lure your customers using attractive Instagram pictures. Instagram helps you with direct lead generation and customer loyalty. Though it is becoming more of an influencer-driven and celebrity-driven platform, I still recommend Instagram for visibility. Using the right hashtags is the key to your profile visits.
Pinterest: Pinterest is different from Instagram. Pinterest is like your project board. You like something; you pin it! The motto is to get as many as re-pins as possible and also get followers. You could skip on the fancy hashtags here, but make sure to define your board. You could have your pins and re-pins organized on these boards. Pinterest is great for creating customer relations and customer loyalty.