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Video Production Agency in Mumbai | Corporate & Brand Video Makers

Looking for a professional Video Production Agency in Mumbai? ARD Digital Media creates high-quality corporate videos, brand films, explainer videos, social media campaigns, commercial ads, real estate videos, and promotional content that engage audiences and drive business growth.

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Expert Brand Consultant | Indian Market Specialist

At Argus CMPO, we help global beauty and lifestyle brands launch, grow, and thrive in India. From strategy to digital marketing — we build brands that lead. 📍 Based in Mumbai | 🌍 Trusted Worldwide

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Boost Your Amazon Sales with Expert Help

Take your Amazon business to the next level with Argus CMPO India. We offer expert services in branding, content, and ads to help you stand out, sell more, and grow faster on the world’s largest online marketplace.

ELEVATE YOUR BRAND. RULE AMAZON. Premium Amazon Services to Help Your Brand Stand Out. Book a Free Consultation Whatsapp Us Now Book a Free

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India Market Entry

Argus CMPO specializes in the Indian beauty market, offering expert consulting services that drive innovation and growth. From market analysis to strategic planning, we empower brands to thrive in India's dynamic beauty landscape. Partner with us for insights that elevate your business.

We ensure your journey to the Indian Beauty Market is smooth, structured, and cost-effective with expert hand-holding. Plan your expansion w

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Brand Consultancy

We are premier Brand and Marketing Consultancy, with expertise in Digital Brand Building and Marketing Services to grow your business with a positive impact.

https://arguscmpo.com/

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Brand & Marketing Consultancy in India

Strategic planning is planning for long periods of time for effective and efficient attainment of organizational goals. Want to know more about strategic planning? Get in touch with us right now: https://arguscmpo.com/

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Marketing Consultant in India

A comprehensive review of a company’s marketing and communication really helps a business understand where it’s heading from a marketing perspective.

For more information visit the site: https://arguscmpo.com/

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Digital Marketing Consultant in India - Argus CMPO

Social media is the heart of Digital marketing. By utilizing social media to its core, A Company/Brand can gather rich organic data.

For more information visit the site: https://arguscmpo.com/digital-marketing/

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E-Commerce Management Agency In India

We manage your e-commerce back-end operations on your behalf through strategic actions and strong relationship building helping you win good sales. For more information visit the site: https://arguscmpo.com/e-commerce-management/

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Online Marketing Consultant in India - Argus CMPO

What we do best is creating a business plan for your brand which allows you to identify the route you should take and the investments required to build your brand in India. Do you enter a market without a Business plan?

Visit the site to know more: https://arguscmpo.com/

Digital Marketing, Marketing Consultant, Brand Consultant, Business Consultant, Social Media Marketing, Digital Marketing Consultancy, Online Marketing, Facebook Marketing, Ecommerce Management

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Digital Marketing Agency in India - Argus CMPO

Argus CMPO - A top digital marketing agency in India.

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Brand Consultancy | India

Our aim is to help businesses and new market entrants to build brand in the Indian Market.

For more information visit our site: https://www.arguscmpo.com/

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Distribution costs in Beauty Industry – A perspective to consider

My new website was launched on 01st January 2020. Taking this as an opportunity, I have updated some of my blogs from my old site to make it more relevant to the present times.

The subject of my last post was Registrations of Beauty Brands in India. After having several rounds of talks with Brands and Distributors, I am penning down the freshness of the subject – what does it cost to distribute Beauty Brands in India?

Well, before I start on the subject, I did work on something of value for beauty brands wanting to enter the Indian Market. If you would like to receive a copy of the “India Beauty Market presentation,” please REQUEST HERE. This presentation gives a brief overview of the Market.

Having said all that I wanted to, let’s go back to the main subject of this post.

With a handful of global brands monopolizing the beauty and personal care industry in India, there is a constant need for investment flow that certainly cannot match the deep pockets global brands bring. Then there are locally manufactured brands that vie for market share. So if we segment the beauty and personal care products market, then broadly, there are three categories:

Global professional brands in Hair, Nail & Skin Care

Locally manufactured professional brands in the Hair Nail & Skin Care

Last but not least, quality international brands in Hair, Nail & Skin Care that are always vying for attention.

As far as the distribution pattern goes, India being a vast country, there are global brands whose market penetration is deep into the rural areas as well because they can afford that kind of distribution costs. The Made-in-India brands, mostly in the personal care segment, also have an excellent distribution network, given the low cost of production that provides enough margins absorbing the cost of sales. So this leaves the 3rd category of brands – the quality Masstige international brands that are learning to find the right strategy through trial and error

So what are the costs to be considered to distribute a beauty brand?

Import duties aside (which is a different subject altogether), the costs that I call as investments would be:

Distributor Margin (30 – 35%)

Retailer Margin (35-40%)

GST & IGST (Taxes)

Marketing & Promotional Costs.

E-Commerce Marketing Investments (Heavy discounting in market places)

The Ultimate Social Media Starter Kit for those who missed the bus!

The Internet has created a wave of change in trends and culture, hence giving birth to a whole new genesis. Change is the only constant, and you cannot escape. With advanced technology and ‘The Great Internet Revolution,’ there’s a change in marketing strategy too. Marketing is about reaching out to your target audience and potential clients. And how do you do that, you ask? Social Media, that’s how. That’s your answer. Social media is where you’ll generate your brand recognition and visibility, create direct contact with your potential customers/clients, decrease marketing costs, better your search engine visibility, and so on. If you are not already on it, then you should start now!

What exists behind these series of wacky #hashtags, thumbs up likes, funny comments, and shares, is something more than the eyes can see. The world of digital media is a world of possibilities. Believe it or not – having a website alone isn’t enough for your business anymore.

So here’s to a little starter kit for all the budding SME entrepreneurs & start-ups.

Your social media strategy approach should first begin by identifying the type of business you own. Is it a B2B (business to business) or a B2C (business to consumer) type of business.

If you have done that, then let’s move to step two! That is to follow the starter’s kit mentioned below.

B2C Social Media Starter kit

Facebook: Remember, Facebook is your social media best friend. The brand visibility and reach on Facebook are higher than many other social media platforms. Facebook page likes are always more natural to find and achieve. What’s more, is the time dedicated to being on Facebook is comparatively less than social media sites. But, of course, it requires hard work too to ensure the right content for the right audience.

Twitter: Twitter tweets are like your messenger pigeons. They reach the crowd that follows you or discovers you through trending topics and hashtags. So you aim to attract more and more followers, then express yourself within a limit of 280 characters. Make sure to keep timely tweets. Tweet about subjects that are trending that could be current affairs, films, music, food, or anything that people like to chat or rant about. Your ultimate goal is for people to know who you are through your profile. You could use sites like Hootsuite or Tweet deck to schedule your Twitter posts.

Instagram: Yeah, who would have thought Instagram would be an excellent front for your business? But it is. There have been many success stories of businesses using Instagram. How can Instagram be used? It is a picture diary that gives a visual to your followers. It’s like a social media catalog; you could convince and lure your customers using attractive Instagram pictures. Instagram helps you with direct lead generation and customer loyalty. Though it is becoming more of an influencer-driven and celebrity-driven platform, I still recommend Instagram for visibility. Using the right hashtags is the key to your profile visits.

Pinterest: Pinterest is different from Instagram. Pinterest is like your project board. You like something; you pin it! The motto is to get as many as re-pins as possible and also get followers. You could skip on the fancy hashtags here, but make sure to define your board. You could have your pins and re-pins organized on these boards. Pinterest is great for creating customer relations and customer loyalty.

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