How do you keep your auto brand in front of customers?
It is a question that comes to every automobile companyâs mind each day. The automobile market is extremely competitive and congested. As such, getting the mind of your customers after you lose them is one of the biggest challenges in the field. They will not hesitate to turn to your competitors whenever they need anything.
Fortunately, creating brand loyalty in the market is relatively inexpensive. Rather than using expensive digital marketing campaigns, you could use the simplest physical things to keep reminding them of you.
Why traditional marketing is not effective in the car industry
A lot of car companies use either weekend advertising on radio stations, billboards or Facebook posts. Although such tactics might prove successful during a quick boost, they are unlikely to develop any kind of relationship. The reason behind this is that consumers will only respond to these advertisements when they are willing to purchase. Once that moment passes, the consumer will forget about your company completely.
That is why you need a type of marketing campaign which can get into your clientâs private space. Customized promotional products do just that. Putting a car product branded with your company name inside the vehicle means your logo will be seen every day.
Importance of functional giveaways in automobiles
Well, how would you know which item to select for distribution? It all lies in functionality. Giving an individual a free pen made of plastic will mean it ends up being thrown away in one day. But giving a gift that enhances driving experience means he will use it throughout.
Here are some benefits of selecting such items to enhance automobile performance:
High exposure: People drive in their cars for several hours in a month; thus, there is guaranteed high exposure for a long period of time.
Economical: There is only the initial cost incurred in acquiring them since they will continue advertising for several months.
Positive branding: Customers will think of your company positively as the products will add more value in their cars, such as making them cleaner and nicer smelling.
Word-of-mouth: New clients will come through because passengers in the car will see the gifts.
Why personalized car fresheners are the best choice
Compared to other items that you could promote your company with, there really is nothing quite like an air freshener when promoting automobiles. All people would love their cars to smell fresh and nice. You are offering something valuable straight away by providing an attractive and pleasant air freshener.
Furthermore, in the modern world, everything is very convenient to do. It does not matter what kind of air freshener you choose since online services allow you to make an entirely unique item, from choosing your company's logo to your contact information. Therefore, you are always in control of how your company is promoted.
It is important to know that the smartest way to go about ordering air fresheners would be to order them in bulk on the internet. The more you buy, the cheaper the price per gift will become. Plus, you can never have a shortage of promotional gifts while doing sales and seasonal discounts. Ordering car freshener wholesale allows you to decrease your cost per customer dramatically.
Distributing your promotional items
Having outstanding promotional products is half the work done; now you should think of how to make your customers receive them in a most natural way.
These are the best occasions when you can offer your personalized car fresheners and achieve maximum results:
Immediately after the sale: Put it on the rear-view mirror of each sold car right before sending it to a new owner.
On completion of service/repair works: Leave one of the car air fresheners inside a car as a present for your clients who just got their cars fixed.
After car shows organized by local communities: Distribute such products among all visitors attending those events in order to keep them in mind long after leaving the place.
During direct mailings: Include them in any holiday cards you send out to your customers.
By doing these simple things daily, you prove to your customers that you take notice of the smallest things. Thus, they will be much more willing to come back to your garage again.
Ensuring your brand stays active in the long term
To summarize, ensuring your car brand stays at the forefront of consumer minds means being consistent but also creative. You don't need to have millions of dollars at your disposal â all you need to do is ensure that you choose effective giveaways that are used daily by drivers everywhere.
So, if you want to enhance your marketing strategy by creating top-notch promotional products, one company you should definitely consider is Air Trends International. This firm specializes in providing car brands with quality promotional products and, as such, can help you come up with giveaways that your clients will never forget.