AVA R&D

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The 3 Cs of Content Strategy

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Mobile: It Changes Everything

We’ve shared a lot of data about whether and why ‘this time is different’. But beyond that, why is the tech market opportunity larger than any time in history …

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Four Forces Are Upending Everything You Thought You Knew

Bold predictions based on intuition are rarely a good idea. Margaret Thatcher, as Education Secretary in 1973, famously asserted that the United Kingdom would not have a woman prime minister in her lifetime. IBM’s president, Thomas J. Watson, declared in 1943 that there was “a world market for perhaps five computers.” And, when movies with sound made their debut in 1927, Warner Brothers’ Harry Warner asked, “Who the hell wants to hear actors talk?”Today it's even more dangerous to make pronouncements about the future using intuition shaped by the past

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6 Questions Every Audience Development Editor Must be Able to Answer

Finding your target audience has gotten infinitely more complicated since the rise of digital media. We've all been at a family reunion where grandma or grandpa waxes poetic about how hard things w...

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9 tips for how big companies can compete with startups (hint: Innovate or die)

The startup landscape can be a double-edged sword in the business world: either the company is going to disrupt the entire landscape or it's going to inspire. But what seems to have corporations terrified is how to wrap their heads around the impact startups are having on the traditional model. Is internal research and development enough? Or is outside assistance needed? And just where should these corporations start?