Make the Internet Yours

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[awesomevu]

Vu Digital Debuts Vu Profiling for E-Retailers

Vu Digital Debuts Vu Profiling for E-Retailers

Vu's Unique Customer Profiling Engine Empowers e-Retailers to Learn the Customer's "Purchasing DNA" -- and Profit From Vast Troves of First Party Data

RIDGELAND, MS--(Marketwired - Dec 10, 2013) - Vu Digital today introduced Vu Profiling, a unique engine that enables e-retailers to drive sizable revenue gains based on precise knowledge of customers' demonstrated interests, needs and purchasing preferences -- without "cookies."

Vu Profiling creates an actual physical record of a customer's interactions across the Vu Network, and continues to learn. Every transaction makes the profile more accurate and builds a detailed portrait of each individual visitor. Because every customer's "DNA" is unique, the data is invaluable to e-retailers, and also to consumers who benefit from a personal and relevant service based on their profiles.

"With e-retailers seeing site traffic surge 77% after Thanksgiving, this is the busiest online shopping time of the year," said B. Wade Smith, Vu Digital Vice President of Operations. "E-retailers need to know how to manage this data so that they can profit not only during the holidays, but year-round."

Smith added, "Vu Profiling emerges at a key inflection point in the e-retailing industry -- the death of the cookie. As the giants of the Internet converge to eliminate cookies, companies with access to vast troves of first party data -- made possible by Vu Profiling -- will own the marketplace."

How Vu Profiling Works

Because Vu is a physical profile and not a cookie, it creates an actual physical record that lives on past the customer's visit to a site. As customers interact online, e-retailers benefit from the ability to learn and target their site visitors with long-tail, personal recommendations through multiple channels.

Integrating Vu Profiling into a site is as easy as "plug and play." The code is inserted into the areas of a site where users interact, and can interface to existing logins and analytics. The engine records transactions and knows how to interpret products and article content to understand what the customer is really interested in.

With every click, the profile is adjusted in real-time to be accurate. At any point, the Vu Profile can be extracted and used in marketing channels.

"The real power of Vu Profiling is that this data can be information that leads to more revenue for your site," said Allison Talley, Senior Manager of Product Development. "The more you know about your customers, the better you can communicate with them, and the more likely they are to convert."

About Vu Profiling

Vu Profiling is part of a suite of personalization products from Vu Digital. Vu specializes in natural language processing and semantic interpretation of content through their proprietary recommendations engine called Vu Finder. Vu Finder is a set of code widgets that are available for content and product websites to use on sites to present personal, relevant long-tail recommendations.

About Vu Digital

Vu Digital myvu.com, an affiliate of C Spire Wireless, is the innovator behind Vu Finder, the world's first cloud-based recommendation engine using predictive analytics and natural language processing to deliver uniquely personalized content to the individual.

Contact:  Ken Jones Crawford PR for Vu Digital 727-823-3191 (office) 571-228-2880 (mobile)

[awesomevu]

Look Ahead: A Different Vu

Look Ahead: A Different Vū posted: 12/2/2012

by: Nu Yang

EditorsAndPublishers.com

Vu Digital wants to give readers a new kind of site experience—the more personalized, the better. Launched in February and headquartered in Ridgeland, Miss., the Vu team is looking for publishers interested in partnering on this new venture.

Earlier this year, the company first approached large news organizations such as AOL, Huffington Post and the Wall Street Journal. “They told us to come back when we had a million users,” said Allison Talley, senior manager, product development.

Since then, Vu launched Vu Mobile in April and Vu Finder in August. According to Liz Whelan, communications, Vu now has more than 400 sites that have created publisher accounts and Talley reports their content is available to more than 400,000 users. “Now, we’re back talking to the big publishers,” Talley said.

Vu Finder works as a social tool for publishers. It generates a small line of code inserted on their website; it appears as a set of widgets, similar to a Facebook or Twitter icon. Publishers can customize the icon and site placement. When users click on the Vu icon, they log-in using social media or their email address, turning them into “Vuers.” From there, Vu plugs into the publisher’s website and provides personalized content for Vuers using original algorithms based on their unique profiles. Vuers can change their preferences and as they navigate through the site, they receive recommendations and immediately find articles of interest, leading to higher site engagement.

According to Talley, “When site visitors stay on a site longer, they are exposed to more paid ads, they become more loyal and they are more likely to share content.”

Vu also provides publishers site analytics. Publishers get access to targeted user profiles to help penetrate new markets, leverage site data to offer better content and targeted advertising, and increase reading time. The data collection is all done on Vu’s end.

Talley said Vu is also a way for publishers to create new revenue streams. Vu has the ability to insert paid content from a site into its recommended reading. For subscription-based sites, Talley said as more content becomes relevant for readers, site visitors are more likely to see a site’s value and buy a subscription.

Talley said Vu will soon release a new set of widgets that will integrate a social component. It is a paid feature, but it will include a free trial for publishers.

She sees personalized content becoming more of a priority for publishers and readers. “The momentum is high right now,” Talley said. “Publishers should capitalize on their content.”

For more information, visit myvu.com.

[awesomevu]

All Things Thanksgiving

Have you ever wondered why Thanksgiving falls on a Thursday?  Why is the 'big bird' always a turkey?  What's the origin of Macy's Thanksgiving parade?

There are tons of apps that you can download to entertain yourself for Thanksgiving, but there's a much better way to do this.

Create a 'Thanksgiving' Vu on Vu.  While the turkey is in the oven browse through tons of great content and enjoy stories like 

7 Things You Didn't Know About Your Thanksgiving Meal

Vu is a great app to explore your interests.  When Thanksgiving is over, remove your Vu and set up one for Christmas.

Enjoy your Vu! (and Happy Thanksgiving)

[awesomevu]

Vu Your Football Differently

It's the best time of the year for football.  Rivalries are heating up and the pros are consuming our Monday nights.  Here's how to get the best of football in one app.

Open your Vu app on either you iPhone or your Android.  We're going to show you how to create a 'Vu' for your favorite team, player, or both.  A Vu will give you a single view of your football favorites, so you can add as many topics or feeds to it as you want.  You’ll see a ‘+’ sign in the top right corner of your home screen.  Click that.  You’ll see a screen full of the more than 400 sources of content that we’re using for Vu.  (By the way, if you have a great blog and want to get your content in front of a lot of people, contact us at Vu about using your blog in Vu.)

You might want to take a minute to look at the great sports sources, such as ESPN, Yahoo Sports, CBSSports, etc. that are on the list of publishers that you might want to follow.  There’s some great content available through Vu.

Create a custom Vu of your favorite football by searching for your favorite team, conference, player, coach, or anything else college-related that you want.  'BCS' is also a great search term if you're a college fanatic.

Start adding keywords to the search bar and select the topics that you want.  For example, Notre Dame Fighting Irish, Ole Miss Rebel Football, Green Bay Packers, etc.  You can even type in coach names or player names.  When you’re finished, press the ‘Create Vu’ button.

There’s one more thing - the Vu will now be in your list of Vus, but it will be named the topic of the first keyword you entered.  That’s easy to fix.  Click on the ‘setting’ icon on the Vu and type OVER the name of the Vu to name it anything you want.  You’ll also want to turn the ‘notify me when there’s a new article’ toggle to the ‘on’ position so that you’ll get breaking stories on your Vu.

It’s as simple as that.  Now, enjoy your college football in a whole new way!

[awesomevu]

Great Stocking Stuffers

While scouring Fancy.com for the most unique and best stocking stuffers, we found these.  Perfect for filling anyone's stocking this year.

Station Desk Caddy $35

Einstein Tyvek Wallet by Paperwallet $19

Yale (just kidding) T-Shirt $26

Brrrr Polar Bear Ice Tray $20

iStick Multifunction Desktop Organizer $45

iRoach RC Robot Cockroach $20

SpokeLit Bicycle Light $13

Music Branch Headphone Splitter $10

Pizza-Boss 3000 Pizza Cutter $15

Zombie Cookie Cutters $10

Pink Rubber Wayfarer $15

Morning Mug $15

Googly Eyes Fridge Magnets $12

Prepara Herb-Savor Mini Pods $13

[awesomevu]

Vu Finder Unveils Radical New Approach to Personalized Content

VU FINDER UNVEILS RADICAL NEW APPROACH TO PERSONALIZED CONTENT FOR NEWSPAPERS, RETAILERS AND OTHER VERTICALS

  Why Send Users to Google When Your Content Can Find Them? Vu Finder Learns and Grows with the Customer to Deliver What Each Wants to See, Experience, and Purchase

  RIDGELAND, MS, NOVEMBER 19, 2013 — Vu Digital today launched Vu Finder, the first service to deliver personalized content direct to the customer without the inconvenience of search engine technology or the invasiveness of  “cookies.”  A revolutionary breakthrough in Big Data, Vu Finder empower newspapers, retailers and other verticals to boost profits by offering the exact content and products that customers want – all from a company’s own site.

  Vu Finder combines the concepts of the “personal newspaper” and “personal shopper,” using easy-to-install widgets that customize a company’s website to deliver targeted content sync’d with precisely matched product offers.  Now available at myvu.com , the cloud-based recommendation engine works in “real time” to learn, find and deliver the exact content desired by the customer, and is scalable to support millions of customers simultaneously.

  “Vu Finder is the first content engine to tailor a uniquely customized experience for the user, without the use of ‘cookies’ or other invasive technologies associated with search,” said B. Wade Smith, Vu Digital Vice President of Operations.

  Because Vu Finder creates a unique, dedicated channel for each consumer, it represents a powerful vehicle for marketing/advertising with the potential for unprecedented conversion rates.

  “Vu attempts to deliver the initial promise of the Internet; companies now have the ability to create a personal Web experience that cements strong relationships with customers based on the unique value of content delivered,” Smith added. “As customers grow and change, Vu Finder learns and evolves with them, demonstrating the ability to anticipate individual purchasing decisions and adapt to rapid shifts in the marketplace.”

  How Vu Finder Works

  The latest innovation to leverage the promise of Big Data, Vu Finder uses advanced analytics to build a profile of each user based on the types of content he or she has a demonstrated behaviors of viewing and preferring. Profiles are generated and grown with the permission and cooperation of each customer, and protected to ensure the privacy of the individual.

  Going beyond historic knowledge of the user, Vu Finder applies predictive analytics to assess and score factors that determine what the customer will most likely want to view both near term and in the future – strong indicators of potential purchasing ideal for targeted advertising that can fuel higher conversion rates.

  Vu Finder uses proprietary natural language processing to distill content and determine the full context and meaning of an article or product. Natural language selection acts as a key phrase engine to perform comment and sentiment analysis that identifies and scores personal preferences.

  Reviving the Newspaper Industry — and Boosting Growth for Retail

  Vu Finder offers the potential to drive the customer experience and financial performance of all sectors ranging from healthcare to financial services, manufacturing and retail, and is relevant to any industry that wants better targeted online advertising for higher conversion rates.

  Print media provides a prime example. The newspaper industry, under severe economic pressure from Web-based competition, mobility and smart devices, may use Vu Finder to execute a rapid turnaround — and augment or even replace subscriber pay walls with targeted content that drives sales. In addition, newspapers could sell targeted advertising for products and services that closely match trending stories.

  “Personalization could well prove to be the salvation of newsprint, and we are already in close discussions with major newspaper chains interested in this opportunity,” said Allison Talley, Senior Manager of Product Development. “The appeal is immediately transparent. Rather than ‘gate’ access to content, newspapers can use Vu Finder to create uniquely personalized experiences that ramp-up viewership and ad revenue — free of paywalls that turn away potential customers.”

  About Vu Digital

  Vu Digital myvu.com, an affiliate of C Spire Wireless, is the innovator behind Vu Finder, the world’s first cloud-based recommendation engine using predictive analytics and natural language processing to deliver uniquely personalized content to the individual.

[awesomevu]

iOS 7 and Vu. The circle is completed.

We love Apple, but we love Vu more, so we made sure that our iOS version of Vu took advantage of what iOS 7 has to offer.  You may have experienced an issue or two when you downloaded it (we certainly did), but everything is now completely functional and Vu and Apple have come to a great place together.  Forgive any issues from the first few days and let us know what you think about Vu on iOS 7.

[awesomevu]

Gadget Gifting

Vuers love electronics, especially electronic gadgets.  Technology articles top the list of most read articles through Vu and people who use Vu to get their technology news tend to be the same people who order the latest gadgets.  If we just described you, you'll love this special edition of our blog written by our own Gadgeteer that focuses on great gadgets and gifting.  Enjoy!

A Timex That Vibrates To Awaken You $33.49 

This is great for those who want to be awakened early without alarming others.  Plus it has all the other good Timex features and quality.

Sleek-Tone Resistance Bands  $19.95 

I like these because they look so cool and work as good as other bands.

Walkie Talkie's That Go The Distance $58.17

Even with cell phones, there are still a lot of practical uses for these. I like them when a group has to split into separate cars on a long trip, when hiking, or when someone's sick.  Plus, kids still love them for playing.

Another Great Portable Charger  $49.99

This is another good one that works in the most popular wireless devices and delivers lots of power. I like the sleek look.

Zero Gravity Lounge Recliner $39.97

When you've had a workout or a long day and want to take a load off of your feet, why not take a load off everywhere else, too.  These things are great and are a fun welcome surprise as a gift.

Baby-Sitter Hidden Camera $29.99

Okay, Gadgeteer is sticking this into the weekend list because it's when most of use babysitters and we want to know if they're doing things right.  Pretty affordable security and surveillance.

Toothpaste Wringer / Squeezer  $20. 56

Okay, Gadgeteer can't stretch this into anything for the weekend, but he is for fresh breath and against waste.  Since it can get paint out of those little oil-paint tubes, they're probably as shown for toothpaste.  (WARNING: Not recommended as a gift for spouse or significant others.)

Starting With The More Popular  $40.30

5 Separately Programmed Alarm Tags  $23.59

This is a fairly popular one because it includes 5 alarms that can be separately programmed, i.e. Keys, Smartphone, Luggage, TV Remote, a Pet.  Competitively priced.

Heard Through Seat Cushions $29.99

What I like about the Magnasonic MGWF 300 is a decibel level that allows you to hear alarms through couch cushions.

Cobra BT 225 Tag Alarm $35.95

Purchasers seem to like this one, however, the battery life is limited.  While great for keys and Androids, good for other uses, as well.

Cirago iPhone Alert  $12.75

This is the alert tag Gadgeteer initially featured that created the stir and why the suggestion is back by popular demand — and need.

[awesomevu]

"It Changed My Life"

As editor of all things Vu content-related, I'm always looking for great stories on how people are using Vu. This week I found a story that I wasn't even looking for.  

I work in a corporate building with several hundred other people and although I know many of them, most are strangers.  I was riding the elevator with a guy who I noticed was using Vu (see, even in an elevator you can use it).  I told him that I was one of the creators of the product and then he said, "this app changed my life."

Curious, we got off of the elevator and he told me the story.  He said that he had downloaded the app after it was recommended in a company newsletter.  He logged in and started browsing the content and reading articles that interested him.  Each interaction with the app teaches the app who you are and what you want.  It was not too long into his experience that he was recommended an article from a blogger called Nerd Fitness.  The recommendation was an article about a workout plan that was specifically for people like him who need a workout plan that is appropriate for people with some of the health issues that he has.  Knowing that he would have never found the site on his own, he was grateful to Vu for recommending it to him.  It was a truly personalized experience and he's a huge advocate for the app.

There are two morals to this story.  1) Vu DOES work and delivers relevant personalized information, and 2) if you're a blogger, Vu is a MUST.  There's no better way to get your content out to thousands of readers and in front of people who are interested in what you have to say.

To be a part of the Vu Network, you can create an account on myvu.com.  Select 'For Publishers' in the navigation bar and click 'Add Site'.  It's free and easy and the rewards are great.

Enjoy your Vu!

[awesomevu]

Vu Partners with Fancy for an even greater Vu!

For months now, Vuers have enjoyed great reading content from hundreds of publishers around the world.  Recently, Vu announced a partnership with Fancy that could introduce not just your favorite news articles, but great products to your personal recommendations.  Fancy is known for its unique gifting platform and user curated products.  "When we met with Fancy earlier this year, it just seemed like a natural fit.  They have a great product catalog that Vu is able to personalize to not only deliver great products and gifts, but great PERSONALIZED products and gift ideas. Fancy is the kind of partner we like because both companies expect a high standard and high quality in anything that's associated with our brands", says Allison Talley of Vu Digital.

Vu works great with products because the brains behind Vu can enhance a retailer's catalog by discerning more about a product than their own detail descriptions can.

Here are some great products that are available through Fancy.  Enjoy!

Leather Bracelet

Win Aerator 

Scratch Map

POP Desk

Ice Speed Chess Set

Fridge Fizz Sode Dispenser

Gentleman's Toiletry Bag

Earth Night Light

Marvel Comics

[awesomevu]

Vu Hits Two Major Milestones: Announces New Release for iPad, Partnership with 500px

September 26, 2013, Ridgeland, MS- It’s not an origin story you hear very often. A small division of a major company leaves home to embark on a journey into the great unknown: the startup. The startup in question? Mississippi-based Vu Digital, whose goal is to re-imagine the future of content personalization. 

Vu Digital’s debut product, Vu, delivers spot-on personalized content recommendations through a sophisticated machine-learning engine and has proven itself a hit with both users and app markets alike. The company has garnered glowing user reviews and snagged both App Store Editors’ Choice and Google Play’s Play Picks designations. 

Now Vu Digital announces the release of Vu for iPad. This marks the debut of both a gorgeous new magazine-style interface and the announcement of a new partnership with Toronto-based startup 500px, who will be powering the stunning images through their premier professional photography community. Vu users will no doubt be delighted by the jaw-dropping photography that dynamically changes according to their current location and weather-conditions, but the Vu Digital / 500px partnership signals much more than that. 

“For us, 500px is an ideal partner for the amazing photography they’re helping us bring to our Vuers. It’s so gratifying to be in the company of an industry leader like 500px,” says Wade Smith, Vice President of Operations. “They’re the epitome of a standout startup story. We feel a kinship with their passion and their dedication to the community they’ve built--qualities we value so much ourselves.” 

"Images are such an integral part of the stories people discover and share," says Oleg Gutsol, CEO and co-founder, 500px. "We're happy to partner with an innovative startup like Vu Digital to showcase our community's photos and add a deeper visual layer to the content on its app." 

The iPad release also boasts a smarter, more robust Vu Finder, the machine learning ‘brain’ that fuels Vu’s content recommendations. Its sophisticated, ever-evolving engine learns from every user interaction with it, giving it a considerable edge over its other content reader competitors. It’s responsible for getting the right content in front of the right users, no matter what their interests may be. And while Vu Finder is an intuitive learner, users still hold the ultimate control over their content experience. For example, users can add a custom stream of content called a Vu, so they’ll never miss out on the news that matters most to them.The more users interact with the app, the more they shape and improve their Vu experience. 

Those already familiar with Vu will find it easier than ever to interact with all the features they know and love, such as creating custom Vues, browsing or discovering content, and sharing all their favorites with their social networks.

If you haven’t yet experienced Vu, you can download it here!

      About Vu Digital LLC

Vu Digital, LLC headquartered in Ridgeland, MS was formed in 2013 as a technology company committed to delivering customized and personalized online content. Vu's initial product, also called Vu, is the world’s first comprehensive online content personalization tool that delivers the content users need, want and maybe didn’t even know existed straight to them without search.

 Vū is unique because it learns based on users’ activity on all Vū enabled sites, creating a customized online experience for each and every user based on their entire digital profile. In other words, Vū establishes user insight based on a person’s entire journey throughout the Web.

 Vū’s special algorithm uses social login attributes, as well as content interactions, to recommend articles on sites to Vū users. Even those articles that may be deep within certain sites, and difficult for users to find, can be surfaced and exposed to the right people at the right time. Vū is a free service for both content providers and consumers.

 About 500px

500px is a premium photo-sharing platform for aspiring and professional photographers. It is powered by creative people worldwide and lets you discover, share, buy and sell inspiring photos. 500px was founded in late 2009 by two acclaimed photographers and entrepreneurs, Oleg Gutsol and Evgeny Tchebotarev. With over 2.5 million users and over a billion page views each month, it has grown to become the premier platform with the highest quality photography worldwide. In 2013, the company received $8.8 million in Series A funding from Andreessen Horowitz and Harrison Metal. For more information, please visit the 500px newsroom.

[awesomevu]

Discovering Vu Collections

Vu for iPad introduces a new concept called 'collections' of content.  Content is categorized into major categories such as 'food', 'news', technology', 'travel', and more.  (We all like different things, right?)  

Why collections?  Collections are the easiest way to discover good content.  Although some collection are timely, others are timeless.  A good recipe never gets old, but breaking news is old after an hour.  Vu was designed to understand Vuers and to give them great options to quickly get the right content.

Vu for iPad is a great way to explore the millions of titles in the Vu network.  Vu is available not only for iPad, but for your iPhone and Android. 

[awesomevu]

Vu is Even Smarter

With the release of Vu for iPad came the latest release of the "brains" of Vu, called Vu Finder. As a Vuer, you don't really have to worry about what goes in the background, we do that for you.  Teams of Vu engineers are constantly working to improve your reading experience and although you may not notice it visually, you'll always have an "ah-ha" moment where you think, "this thing really does know and understand me."  That's no coincident.  We're constantly improving Vu Finder.

Vu uses a proprietary intelligence that includes machine learning and natural language processing to understand what you're reading, for how long, and whether you like what you're reading or not.

"I've been able to replace 10 apps with Vu," says one Vuer.  That's no coincidence either; we want Vu to be something you can't live without.

Enjoy your Vu!  (on your iPhone, Android, or iPad)

[awesomevu]

Vu Partners with 500px for an Even Better Vuing experience

Today, Vu Digital announced a new partnership with Toronto-based startup 500px.  If you've never experienced 500px, you'll be pleasantly surprised.  Sure, there are other similar services available, and many of them are larger and more highly publicized, but we think you'll see that this photography is a cut above.   Vu users will no doubt be delighted by the jaw-dropping photography that dynamically changes according to their current location and weather-conditions, but the Vu Digital / 500px partnership signals much more than that.  

Photographers from around the world submit unique professional photography, and some of it is available for download (and purchase, of course).  Adding this new detail of personalization by offering Vuers an image that they can relate to is an added touch that is unique to Vu. You have to see it to believe it.

Enjoy your Vu!   (on your iPhone, Android, or iPad)

[awesomevu]

Vu for Better Health and Fitness

Did you know that you can quickly and easily get great stories from around the world on the latest trends in health and fitness?

Whether you work out twice a day, or just like to stay abreast of the latest news on how to stay fit and eat healthy, Vu has a great way for you to stay in tip-top shape.  Always be in the know (actually, be a step ahead of everyone else) on everything from how to count calories to hiking the Grand Canyon.  Here's how.

Open your Vu app on either your iPhone or your Android.  If you're using Vu on your iPhone, click on the 'My Topics' pull down tab in the app.  You'll see a section called 'Health'.  When you click on that topic, you'll be prompted to add (via the + in the right corner) technology as a Vu within the app.  On the Android, you'll find it on the drop down menu in the left corner of the app.  Simply select 'health' and press the + to add a Vu.

With this feature, you're able to create a Vu and even receive instant notifications when a new, interesting story hits the wire (on your iPhone only for now).

You can also do this to any topic that you're interested in, so you can always stay on top of the things that are important to you with Vu. 

[awesomevu]

Personalization without cookies; and it's a good thing.

We found something interesting today that we want to elaborate on.  Many times we're asked if Vu is just another cookie based tracker.  No, Vu is not cookie based.  Vu is a sophisticated profiling system where the user willingfully engages with websites and the Vu mobile app to discover content through a personalized recommendations engine.  Vuers get recommended some pretty great stuff, and it's all personalized and relevant, which makes them enjoy their browsing experience and anticipate good content on every site that uses Vu.  

If you have a website and want to offer a personalized experience for your site visitors, Vu is free and easy to implement. Learn more at myvu.com

September 18, USAToday

Google may ditch 'cookies' as online ad tracker

SAN FRANCISCO — Google, the world's largest Internet search company, is considering a major change in how online browsing activity is tracked, a move that could shake up the $120 billion digital advertising industry.

Google, which accounts for about a third of worldwide online ad revenue, is developing an anonymous identifier for advertising, or AdID, that would replace third-party cookies as the way advertisers track people's Internet browsing activity for marketing purposes, according to a person familiar with the plan.

The AdID would be transmitted to advertisers and ad networks that have agreed to basic guidelines, giving consumers more privacy and control over how they browse the Web, the person said, on condition of anonymity.  Read more.

[awesomevu]

A Vu Of Today's Technology

Did you know that you can quickly and easily get headlines from around the globe on the latest in technology news?

Technology readers and bloggers love Vu, so we have a special way to deliver everything you need on one beautiful screen.

Open your Vu app on either your iPhone or your Android.  If you're using Vu on your iPhone, click on the 'My Topics' pull down tab in the app.  You'll see a section called 'Technology'.  When you click on that topic, you'll be prompted to add (via the + in the right corner) technology as a Vu within the app.  On the Android, you'll find it on the drop down menu in the left corner of the app.  Simply select 'technology' and press the + to add a Vu.

With this feature, you're able to create a Vu and even receive instant notifications when a new story breaks (on your iPhone only for now).

You can also do this to any topic that you're interested in, so you can always stay on top of the things that are important to you with Vu.