B2B Marketing Cloud

Hi, I'm Marc Keating, Digital Marketing Strategist and Director of Digital and Innovation at global B2B marketing agency Stein IAS. Here I share my views on b2b marketing technology, marketing clouds and marketing automation. Benchmark your marketing maturity at: http://dmmi.steinias.com/

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The Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, email, mobile, content, and social marketing with data management capabilities and activation opportunities to offer the most optimized experience, for customers.

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Digital marketing firm Stein IAS pitches predictive analytics

Digital marketing big shot Stein IAS is the latest partner for predictive analytics vendor Lattice Engine and another supporter of the Oracle Marketing Cloud.

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Partnership Expands Lattice’s Footprint in Europe

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(via Create a Buyer Persona, MakeMyPersona | HubSpot)

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(via Marketing Automation: The winners, the losers, and how to choose based on what you really need (webinar) | VentureBeat | Marketing | by VB Staff)

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(via Marketing tech is moving down the funnel to sales, and that's a big deal | VentureBeat | Marketing | by Mik Lernout, Sales Prodigy)

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Global predictive analytics leader Lattice Engines Raises $28 Million

Lattice Engines, the leading provider of predictive marketing and sales applications, today announced it has closed a $28 million Series D financing round. River Cities Capital Funds and Piper Jaffray Merchant Banking led the round; other investors included Blue Cloud Ventures and previous Lattice investors Sequoia Capital and New Enterprise Associates (NEA). This round brings total investment in Lattice to $75 million.

“In the past decade there has been a massive shift in B2B marketing towards predictive solutions. It’s no longer enough to be a modern marketer. It’s about being a predictive marketer,” said Shashi Upadhyay, CEO of Lattice. “By leveraging big data and powerful analytics, B2B marketers today have the same power of prediction as consumer giants such as Amazon and Netflix.”

In addition to Sequoia participating in the round, Sequoia partner Doug Leone has joined the company’s Board of Directors. “Lattice helps customers dramatically improve one of the most important drivers of growth – sales efficiency,” said Leone. “They’ve already emerged as the leader in this fast-growing market, with more customers than all of the other companies combined.”

Lattice has deployed its solution at over 100 companies worldwide, through its complete solution of predictive marketing and sales applications. Lattice combines billions of intent signals with company fit and behavioral data, and applies advanced machine learning to predict what a customer will buy, when they will buy and how much they will buy.

“Predictive analytics are becoming embedded in numerous industries, from healthcare to industrial manufacturing,” said Robert Heimann, Director at River Cities, who will also join the Lattice Board. “We share Lattice’s belief that marketing and sales teams can greatly improve their productivity with predictive analytics, which ultimately leads to positive impacts on a business’ bottom line.”

With its predictive analytics solutions, Lattice supports companies in industries ranging from consumer products and technology, to business services and banking. Customers using Lattice have seen a 37% increase in win rates, a 20% increase in conversions, three times higher cross-sell, and 20% reduced churn.

“An impressive list of successful and happy customers is one of the quickest ways to determine if a company has a powerful technology solution,” said Robert Rinek, Managing Director at Piper Jaffray Merchant Banking. “Leading companies around the world trust Lattice’s predictive marketing and sales applications to drive dramatic improvements to marketing and sales performance. Lattice is profoundly changing the growth trajectory of their customers.”

In the past year, Lattice has experienced increased global demand and responded with partnerships in Europe and Asia Pacific. In addition, it has announced more than 35 data partnerships with companies such as Dun & Bradstreet, Lexis Nexis, Experian, Profound Networks and Bombora. Lattice will use its new capital to accelerate its leadership position in the market and attract the best talent through investments in engineering, go-to-market, and its growing partner ecosystem.

“Lattice Engines is disrupting an exciting industry that’s ripe for change. We’re thrilled to partner with Shashi and his team on a product that’s changing the way corporate teams interact, engage and acquire new customers with life­long value,” added Rami Rahal, partner at Blue Cloud Ventures.

View more here: https://www.lattice-engines.com/about/news/lattice-engines-raises-28-million

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CMOs struggle to grasp marketing tech tools. From PR Week

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(via Six things CEOs want from their marketing teams in a digital age | Media Network | The Guardian)

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Last week, four members of the Madison Logic executive team attended the BMA15 conference in Chicago. We were represented by Tom O’Regan (CEO), Tom Koletas (SVP Media), Sonjoy Ganguly (SVP, Product...

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(via KickFire)

New platform from VisiStat to help you target company contacts and social profiles.

https://www.kickfire.com

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At BMA15: Stein IAS study finds just 6% of B2B marketers are digital masters

Just six percent of B2B marketers can call themselves a master of digital marketing, according to a new report from Stein IAS released at BMA15.

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(via Becoming a Hybrid Marketer: Resources to Rouse the Marketing Technologist Within You | Marketing Solutions Blog)

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(via Oracle Marketing Cloud Home | Modern Marketing for the CMO | Oracle Marketing Cloud)

https://www.oracle.com/marketingcloud/resources/guides/lookbook-2015.html

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(via 21 marketing technology stacks shared in The Stackies - Chief Marketing Technologist)

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21 marketing technology stacks shared in The Stackies - Chief Marketing Technologist

I’m pleased to announce the results of our first-ever “Stackies” awards. As a quick recap, we invited marketers to send in a single-slide diagram of their marketing technology stack, the different marketing software products that they use in their work, organized in a way that makes the most sense to them. The four “best” stacks …

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With Microsoft aiming for a sizable share of the cloud computing market, Bidness Etc weighs in on the potential dynamics of a merger with Salesforce

Microsoft has a problem. Last month, at its Build developers conference, the company’s top executives laid out plans to take the software...