Buyer Journey in Facebook Ads - Facebook Ads funnel
Buyer's journey is the most important thing that every marketer need to understand before launching a campaign in any platform, and Facebook ads to. To paint a funnel in Facebook ads, you need to capture users’ interest and nurture them every step of the way until they’re ready to purchase by using highly targeted Facebook ads.
Facebook users need more attention from businesses
As we all know that every brand can sell on Facebook, especially with a combination of Facebook Ads and organic posts in fanpage or website. And the key to selling isn’t to just release a ton of content out into the internet and do not care how people can these post reach or engage. You need to have a Facebook sales funnel in place instead. Let's take a look with article below with Bac Xiu Nong
What Is a Facebook Sales Funnel?
A Facebook funnel is the thing that you and your team designed to capture users’ interest and nurture them until they’re ready to purchase. It's look like the definition of Inbound Marketing
"Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don't always want, inbound marketing forms connections they are looking for and solves problems they already have." Hubspot
Buyer journey - Inbound Marketing definition from Hubspot[/caption]
Follow the funnel you designed, you will use relevant messages appealing to users at different stages in consideration for purchasing to slowly prod them closer to conversion. You can do this with organic posts … but doing this is often more effective with reinforced or spearheaded with highly targeted Facebook ads for users in particular stages of the funnel.
Until the last few years, most people had never heard of meal delivery outside of a frozen pizza. Now they’re selling so many stuff like this like crazy through Facebook Ads. Facebook has huge selling power. But it's not right when you run without a sales funnel.
Sales funnels are designed to generate demand, reminding users about pain points or needs they didn’t know they had. A Facebook sales funnel will help you stand out from the other white noise and get the conversions you hope to see.
The Facebook ads funnel and Buyer' journey in Inbound Marketing
The Facebook Ads funnel consists of three main stages:
Awareness – Top of the Funnel (TOFU)
Consideration – Middle of the Funnel (MOFU)
Conversion/Decision – Bottom of the Funnel (BOFU)
This is followed by the Post-Purchase stage where your goal is to turn existing buyers into loyal customers and even brand advocates. This increases your customer lifetime value (CLV) and radically improves your advertising profitability, as explained in our PPC guide.
Facebook Ads allow you to target users at every stage of the buyer’s journey:
Strangers (cold audience) – Those not aware of your brand and products/service
Prospects (warm audience) – People that are aware of you and have shown some form of interest
Leads (hot audience) – Highly interested users that shared their contact info and want to learn more or try your product/service
Customers – Buyers of your products/service
Facebook ads funnel (from StableWP)
Loyal Promoters – Delighted customers that love your products/service so much they buy from you regularly, as well as share and promote your brand (for free).
Facebook is one of the rare marketing channels that allows you to build a full-funnel in just one platform. You can do this by moving users from one stage of the funnel to the next and showing them different ads that resonate at each step of the buyer’s journey.
Why a Facebook Ads ad channel is essential for all advertisers?
Ad funnels sound complicated, and since a single Facebook Ad can start to add up in terms of cost, it’s no surprise that plenty of advertisers strongly dislike the idea of needing multiple ads to get a single result.
But think about it from a user’s perspective. You see an ad from a laundry detergent company that you’ve never heard of that promises to be effective. Or will you want to buy something from fashion local brand that you have never heard or seen them.
Big deal, right? You already have a detergent that works just fine, even though your workout clothes do get a little funky sometimes. You just need baking soda washes, right?
When you see a series of ads, however, that are designed to capture and then keep your interest while delivering more relevant information and overcoming more objections and finally hitting you with a discount code, it’s a different story. These team that run funnel ads in Facebook with most effective is Tiki woocomerce, Semrush (Marketing Toolkit), Elementor (Wordpress page builder plugin) or Autopilot (An SEO software company)
Autopilot's Facebook ads with the TOFU stage - attract cold audience
Conclusion, in this article, you have passed the knowledge about what are funnels in facebook ads, why facebook ads funnels are important, those funnels include. Hope this article gives you useful information. I wish you all good health, success and always a lot of fun.
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