This isn’t so much an advert as an attempt to sell paint in the most pretentious way possible.Â
They even call the advert “Colourless Future”, like the very idea of a world without Dulux the most haunting dystopian image anyone could ever conceive. George Orwell would be shoving spoons up his arse if he ever saw this.
According to Dulux’s minute long wank-fest masquerading as an advert, colour is outlawed in the future and everyone wears weird white condom suits. A girl bumps into a bloke and spills some colour on his shoe, then she takes him to this secret hideout full of colourful walls and people and tins of paint, they presumably fuck each other in a rainbow and the next day they set out to introduce colour to a disaffected world.
Jesus Christ, Dulux. It’s just paint.Â