Okay cracking open my PR knowledge for this.
I’ve seen people say that the interviews with Oliver are “scripted” so he knew they were going to ask him about Buddie and that the show wanted them to because 911 is giving them the script for the interview. This is factually incorrect.
The interviews aren’t “scripted” in the sense that a television show is. More so, planned. With each side planning their own way through the interview. Let me explain.
On the journalism side: you have your reporters who figure out what questions they’re going to ask.
On the subject side: you have the PR team working out what questions they think will be asked and prepping the client for that.
Now this is different if it were, say, an exclusive interview. Which this is not. This is Oliver on a press tour, I’ll say why later.
So each side preps for the interview, using this interview as an example, Oliver’s publicist would’ve prepared a list of questions they think will be asked/topics they think will be covered. Then will have some possible responses. It’ll relate back to whatever key messaging they’re trying to get across.
I haven’t seen all the interviews for this tour and not all of them are out yet, but hypothetically let’s say that the key messages that Oliver’s team wants to get across are about the finale, the closeness of the team both on and off screen, and Oliver’s own ventures outside of the show. The responses they create will relate back to these key messages.
They know they’ll ask about Buddie, it has enough traction that any journalist (or assistant) who is doing research will come across it. They also know it’ll get people to watch the segment and have it go viral — which is good for GMA and OS. Doesn’t mean buddie is big, just means it’s loud. So the Pub preps for that. Gives Oliver an idea of what to say. Connect it back to the messaging.
They don’t know what they’ll ask, but they have an idea. Just like the journalists won’t know how he’ll answer, but a good one will have an idea.
GMA is a place you send someone on a press tour if you want attention on something or someone, it has the second highest viewership count for morning talk shows within an age demographic of about 29-42 (going off memory so may be off a year). The Today Show is slightly higher in viewership, but they’re so close it’s nothing. Plus GMA is on ABC. That’s why GMA was chosen, good viewership numbers and ABC connection.
Now, why OS? Without knowing if it was his personal PR team or the show’s, it makes it a little trickier, but it comes down to the same thing. They want eyes on Oliver. Either because with Peter gone they want audience focus to shift more to him, or because his team wants him to be seen by others outside of the 911 bubble. It’s attention, not secret messaging.
But for all the people saying that 911 gave GMA these questions / signed off on these questions / told them to ask buddie stuff, that’s all not true. That’s not how PR works, that’s not how GMA works
ETA: after typing this all up I was able to quickly watch the GMA segments, and I stand by what I said. It’s very clear OS what instructed to bridge back to key points, especially when it comes to talking about Buck and Eddie. He likely was prepped to throw it back to audience taking whatever they want out of the show, which has been a key message in multiple interviews going back basically a season or more. Him calling Eddie straight directly was a part of that.
And not to put Max on your beautiful, knowledgeable ask, but since BoBs seem to only listen to BoB journalists, I'm using this to back you further (although you don't need it ❤️)