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Everybody's gotta feed these days
Of course we’re competing with Apple. I’m not shy to say it. That’s where I put most of my energy. Making premium devices and reinventing categories, that essentially puts us in a camp to fundamentally compete with Apple devices.
Panos Panay, the head of Microsoft’s Surface products, on their aspirations for the line. (via parislemon)
Microsoft is embracing a fragmented view of the future, in which no single device, or even single category of devices, reigns supreme. The plan is rife with risk — but that doesn’t mean it can’t work.
Farhad Manjoo:
Well, that’s the twist. The more I used Microsoft’s new machines, the more I thought that perhaps no single kind of device is destined to win the war for second place to the smartphone. Perhaps the very idea that there will be a second-place winner is a mistake.
What if the future of computing is chaos? We’ll have smartphones and then a dizzying array of desktops, laptops, tablets and hybrid devices — and different people, for different reasons, will choose different sets of each.
I agree with this *but* this particular angle too heavily discounts the bonds of having all of those various devices connected within the same ecosystem – be it Apple’s, Google’s, etc. Microsoft’s counter may be that its software can bridge the different vendor hardware gap, but I’m not sure that will be the case…
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Changes in behavior, new biz models & evolving tech. Disruption is the new normal in financial services: http://bit.ly/1RzwsCk