Being a Pro

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History http://wp.me/s3pJGN-history Read it. Know it. Live it.

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To get a job, write your story instead of a resume

To get a job, write your story instead of a resume

marcrubner:

I’m starting today…

Originally posted on Quartz:

I am 61 years old and I have been doing paid work since I was 16. I’ve been a grocery clerk, camp counselor, film projectionist, sound man, light man, cameraman, freight loader, computer programmer, teacher, operations research analyst, manager, salesman, writer, consultant, and for the last 30 years I’ve been a securities trader and…

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B2B Marketers: Want more qualified leads? Target fewer prospects.

B2B Marketers: Want more qualified leads? Target fewer prospects.

Marketing is a numbers game, right?  The wider you cast your net, the more leads you’ll obtain, therefore, the more sales you’ll ultimately close.

Sounds right.

It’s not.

B2B marketers who launch campaigns to broad audiences increase their costs while reducing their chances of success.  Why?  Because no single message resonates with everyone.  Therefore, your efforts are lost on a large portion…

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Email Etiquette Pledge

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Is this an integrity issue? McDonald's Ads vs. The Real Thing

https://www.yahoo.com/food/mcdonalds-ads-vs-the-real-thing-how-do-mcdonalds-76337111435.html

….or do we accept it because we all take the reality for granted. Better question: What if McDonald’s products really did deliver on the expectations set via its…

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The B2B CMO: The New 5-Tool Player

In baseball parlance, a five-tool player is the rarest and most sought after athlete in the game.…

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How Satya Nadella will lead Microsoft differently

Reblogged from Quartz:

Satya Nadella is "honored," "humbled," and confident about Microsoft's future.

In his open letter to Microsoft employees, Nadella checked all of the boxes for a CEO introduction. The letter also serves to distance the company from…

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This Week's Prediction for 2014: The "Connected Home" Will Cross the Chasm

2014 will mark the year, the “Connected Home” (aka, “The Internet of Things”) will begin its…

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This is the world's best-designed pizza box

Reblogged from Quartz:

[youtube=http://www.youtube.com/watch?v=xT7zP-rT3kQ&w=600&h=366]

A Mumbai businessman has revolutionized the way hot take-out food will reach you. His solution: making sure the packaging has proper ventilation.

Tired of having too…

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This Week's Prediction for 2014: 3D Printing Gains Serious Momentum

3D printing will arrive in 2014.  Here are 5 ways you’ll see 3D printing used in 2014

1. Parents…

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Tech CEOs: There’s More to User Experience than Just the Interface

For users of technology products, user experience neither begins nor ends at the interface.  Users will judge the value of your product based on a variety of factors that surround the ecosystem of your product.  The good news is that you control all of…

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The importance of Clarity in Communication

I’m guessing this was a lame radio gag, but it does underscore the importance of clarity. Don’t…

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5 questions every CMO must ask their staff

    1. To whom are you speaking? – The answer to this question should convince you that your marketers have properly identified their audience, segmented appropriately and are sufficiently focused on the right market for your product.

2. Why should they…

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I hope we disagree

I hope we disagree.  I hope we disagree a lot.  If we disagree:

1. We likely come at the same problem from different perspectives.  This is good.  This is vital.

2. We can debate and defend our positions to each other.  This will force us to prove our…

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Watch this reporter hold this CEO accountable

http://www.huffingtonpost.com/2014/01/13/kallie-cart-gary-southern-west-virginia-water_n_4587988.html?utm_source=concierge&utm_medium=onsite&utm_campaign=sailthru%2Bslider%2B

I saw this during the live press conference broadcast and immediately applauded…

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My New Weekly Series: 2014 Predictions

Inspired by Jill Konrath, I’m starting a new weekly blog post series:  2014 Predictions.  Each…

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Powerful video on the use of words.

http://www.wimp.com/powerwords/

Thanks, Adam…

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