Meet Olga Steidl, your quintessential digital nomad
Meet Olga Steidl. I first met her at the Linko launch party where she was struggling with a bad case of jet-lag. She had just come back from an extended business trip from San Francisco and Hong Kong. You wouldn't expect any less from someone nominated as the top 10 Russian Entrepreneurs to watch by Moscow Times.
She is a powerhouse keeping herself busy between being VP of Strategy at Omate, Partner at Dots'n'Spaces, mentor at Techstars and StartUpBootcamp. She got her start a few years back, as the youngest VP at Yandex, the google for Russian speaking countries. She is passionate about hardware, business strategy and mentorship. Her latest project Omate, is one of top 10 kickstarters, having raised more than $1Million dollars this September. Olga is in charge of Omate's software ecosystem.
Olga however re-assured me that she mainly divides her time between Zurich and Berlin. It's important for her to divide her time between these two tech hubs to keep a balance. Zurich has a more corporate environment and more VCs. Giants like Google, Ebay and Evernote have headquarters in Zurich. Berlin on the other hand is more nimble. It's a great place to incubate ideas and start prototypes. Berlin has had an influx of high quality talent these last few years. Bigger entities, whom are migrating here, are also bringing their top notch teams. For example, Shutterstock transplanted a team in Berlin. Olga speculates this type of migration will bring to the city more business expertise and individuals with strong opinions whom know how to scale a business. Currently Berlin is a double edge sword, a playground where anything goes but with very little corporate experience.
So if you are an early stage start-up, Berlin is the place to be. There are a plethora of accelerator programs to help you through the entrepreneurial journey, such as Berlin start-up academy, Microsoft Venture Accelerator Berlin and Axel Springer Plug & Play to name a few.
However, Olga advises you do your research. German bureaucracy is excruciating painful and can cost a fortune. Where it takes just a day in Zurich to form a company, it takes several months in Germany.
I than asked her, why are all European start-ups so eager to enter the US market and why can't they just create their own ecosystem in Europe and expand from there. She explained because valuation is higher in US than it is in Europe. European and Asian investors look at spreadsheets, both of these cultures are risk averse. American venture capitalist have the reputation of taking risks and investing accordingly. Americans have a reputation of being visionaries. We chatted a bit about these perceptions, as I know first hand these practices in the US are changing and finding investors is a lot tricker these days.
Besides mentioned challenges, Olga recommends Berlin as a great launch pad for start-ups: the hiring potential, proximity to potential clients, strong English community, low operational costs, the strong German economic market, access to more VC $ than London and finally flex immigration laws. So come make it happen…
Conferences to check out in Berlin include: Tech Crunch Disrupt, Next, HY! Berlin, Open Air Tech