LinkedIn SEO: Generate Powerful Leads for Free
LinkedIn is among the top sites that Google indexes quite often along with Facebook, Twitter & YouTube. This makes it a wealth of opportunities for all of us to uncover. Most of the social media campaigns revolve around Facebook Ads. Searching for awesome Instagram post ideas & curation of content for Twitter follow soon after.What if you can get tons of job opportunities, prospect clients/leads without spending a dime on ads? Yes, LinkedIn is THAT powerful yet most campaigns spend least time & effort on LinkedIn.
LinkedIn User Growth, 2009-2019 in millions 40% of monthly active users use LinkedIn daily according to a study by Omnicore. That’s roughly 250 million professionals daily. Imagine the possibilities it can unlock for you & your career or your business.
LinkedIn members in various positions   The users range very well from students and recent graduates to the very top of the line decision makers. Also, LinkedIn is a B2B Lead magnet with over 80% of social media leads coming from LinkedIn.
Leads Generated from Social Media Platforms   It is a matter of how LinkedIn is applied. This is where optimising your LinkedIn profile to organically rank for your target keywords becomes paramount. Welcome LinkedIn SEO! The number of connections you have in LinkedIn is directly related to how active you are and how admired your content is. The more the number of connections, the more is your reach which is a very powerful thing on LinkedIn.
LinkedIn users by number of connections  Only 1% of the people have 10,000+ connections and these are the ones who are really winning at LinkedIn.
Headline
Summary
Experience
Education
Other Parameters
Eye Catching Keyword Rich HEADLINE Â Â It is extremely important that you are using keywords in your Headline by which you expect prospects to be searching for your profile. Try to proofread your content before hitting the submit button to differentiate between your profile and the rest of the 99% of the users on LinkedIn.
In Depth SUMMARY Â Â Another important thing here is to have a call to action towards the end of your summary so people engage with your profile which helps with your profile credibility for LinkedIn. It can be anything from your email address to a link to your website/project to boost engagement.
Relevant EXPERIENCE Â Â People who come this far in your profile are surely interested in what they have seen till now. They just want to make sure that your credentials & accomplishments are in line with the job/project expectations they have to offer you.
Ultimate Hack to get your LinkedIn profile ranked   If you are serious about LinkedIn and truly understand the possibilities it can unlock for you, this ultimate Hack is pure magic. When you have decided on your target audience and hence the keywords you want to rank for, you can easily optimize your profile around that keyword. But if you want to organically growth hack the LinkedIn search results for your selected keywords, head over to Resume Worded. Simply download the LinkedIn profile of the top-ranking profiles for your target keywords & run them through Resume Worded. It will rate the profile basis the parameters mentioned above and throw a score for you. You can then analyse the results and optimize your own profile for those target keywords.
Profile Rank Graph   Growth hacking the LinkedIn search results is no rocket science but a simple scientific approach to SEO for LinkedIn. It can exponentially increase the profile views & searches for you giving you immense exposure & opportunities. There is much more that can be done at LinkedIn to absolutely master it but following above mentioned SEO practices is surely going to put your profile ahead of the pack. Do try it out, and let the results speak for themselves.
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