Trademark Now Franchise Later

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If you have been accused of trademark or copyright infringement we can help you. If you want to stop someone from using your trademark or copyright we can help you. The communications you make immediately after receiving or sending a cease letter will be and can be used against you.  #alcobalawgroup #trademarkthisalcoba #trademarknowfranchiselater #dosanddonts #monitoryourportfolio 

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#alcobalaw #propiedadintelectual #eeuu #patentes #desarollocompletodesussuenos #miamipatents #rubenalcoba #abogadodepatentes

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After Bikram feeling has got me like…

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#alcobalaw #biztrademarks #trademarknowfranchiselater #lookingforinvestors #investinyourself

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“If you never go, you will never know.”

There are three things that are sacred to me: my family, my business, and peace of mind.  I have been forced at times to travel alone. 

Pictures do not do the world justice. You have to see it.    What is important to a 32 year old woman born and raised in the United States may not be important to a 32 year old woman born and raised in Cape Town, South Africa.  

Advertising and marketing professionals rely on various tools to gauge success in social media campaigns. Meltwater, Google Analytics, and UnionMetrics are great facilitators in any ad campaign. I do not deny their greatness. I just remain a firm believer that the more you see the more you will be able to connect with your prospective audience.  

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Popping Bottles: Champagne Campaign

What do you bring to your holiday party? My go to gift every year: Veuve Cliquot. Deciding which bottle to pop has always been easy.  Are you trying to make a good first impression? Show your gratitude? Avoid a lame party?  

I want the host to know I appreciate the invite and the time they took to set up their party.  

I bring quality to my holiday party table and it is likely because I’ve been trained by branding experts to believe that Veuve Cliquot is 

“ONE QUALITY, THE FINEST.” 

Veuve Cliquot is a registered trademark and is one of several trademarks owned by MHCS Society en Commandite Simple.  The trademark is used with champagne wine.  The brand has a global presence and has been sold throughout the world for over 200 years.  The marketing efforts emphasize power and boldness in women which is inspired and centered around, Madam Cliquot, the woman responsible for Veuve Cliquot’s rise to the top in the 1800s.  

The brand owners have not forgotten Madame Cliquot and have incorporated her character into the personality of the brand. Homage is given to her and memorialized in every ad campaign.  

“She would seize each new opportunity that arose, willing to take risks, and as such she was able to expand her business to all four corners of the world.” -https://www.veuveclicquot.com/en-us/our-house/madame-clicquot

Veuve Cliquot remains my go to champs for champagne popping purposes. More so now that I know the brand was created and inspired by a trailblazing woman. 

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Pinterest inspired my first fried turkey

I decided to host Thanksgiving this year. I have never cooked or prepared the turkey. The task has always seemed daunting so I went for the more time efficient process and fried rather than roasted our turkey.  Instead of slaving away for 5-6 hours on just the turkey, I put all my effort into monitoring my turkey for 36-40 minutes. The extra 5 hours were dedicated to preparing other firsts:  rosemary and garlic prime rib, roasted butternut squash soup, and green bean casserole.  Mashed potatoes, gravy, and of course my grandmother’s sweet potato casserole were produced anxiety free.

All other items were prepared with determination and of course new comer chef anxiety. I studied the available turkey fryers on the market. I did my Youtube research and watched countless videos on “how not to die frying a turkey”. 

My risk taking in the kitchen is limited to trying new recipes not dying because I bought the cheaper turkey fryer device. The investment I made in a turkey fryer requires that I now fry a turkey until product failure.

Thanksgiving would not have been possible without Pinterest. New recipes have been added to my arsenal of secret recipes (90% all available on Pinterest) which make me feel “Chef Worthy” during the holidays.

 Social media has allowed me to conquer my fear of the kitchen while also allowing me to broadcast my culinary successes to my family and friends.  

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STEM: Fairchild Tropical Botanic Garden

I have been taking a local flora class offered by Florida International University (FIU) which is located at Fairchild Tropical Botanic Garden (FTBG)  so that I can one day qualify and sit for the patent bar exam.  I am a firm believer in knowledge is power.  One of my first class sessions I noticed walking around the property with my classmates a sign promoting a NASA project. 

NASA gave FTBG $1.24 million dollar grant.  The project targets underrepresented minorities interested in space exploration and botanical research.  

The mission: to identify edible plants that can be cultivated in space.

Rapid population growth and the recognition that space on Earth is limited has fascinated scientists for decades. The entertainment industry has repeatedly played with our fear of the unknown.  

Scientists go out of their way to mitigate and eliminate our fear and are now teaching younger generations to propagate plants and contribute to research which will be decisive in determining the plants that will and can be grown in space at FTBG.  To communicate and go beyond the generational gap, FTBG and NASA, decided to incorporate social media to effectively communicate with younger generations.

Schools were asked to tweet scientifically relevant tweets. 35 classrooms were snapped to see if research protocols were being followed.  Middle and high school students in South Florida were able to replicate results that were consistent with the results taking place in space. If you want to reach middle and high school audiences, NASA and FTBG identified Twitter as the social media network most effective.

The bottom line: organizations wishing to target and inspire middle and high school students need to have a presence on Twitter and generate content of interest for them.  Our future depends on our ability to inspire and motivate younger generations.

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Hacker Life: Data Protection concerns for any business owner considering going paperless and uploading to the Cloud

 The Internet is a scary place. Everything is being monitored and tracked. Once you upload a picture or comment to the internet, it remains FOREVER.

Organizations are going paperless to improve efficiency and reduce office sizes. There are several providers for cloud storage. It is difficult deciding which is in fact reliable and suitable for your business needs. If you regularly handle sensitive information, your provider will need to be a reputable secure cloud storage and data transfer platform provider that is compliant with industry standards. Whether you choose to use Dropbox®; Amazon®; Google Drive®; or Microsoft OneDrive®, it is pivotal you establish a procedure with regards to the usage, uploading, and preservation of the uploaded information.

Experts in the field have made suggestions including: 1) hosting regular training sessions followed by quizzes to ensure your employees understand the basics of data protection and cloud storage; 2) sharing links to the files shared making them readable and NOT editable; and 3) relaying there are penalties for noncompliance with the procedures set in place by the organization.  

Once your information is leaked, you cannot go back in time and recover “undisclosed status”. Lawyers are taught early on you cannot unring the bell.  We understand that to mean, once information is known, it is difficult to forget the information.  The repercussions of a leaked confidential and sensitive document can be catastrophic. Someone’s identity could be stolen; a trade secret can be disclosed; an abduction, and other heinous crimes could occur as a result of faulty data protection practices. Organizations must be vigilant and regularly improving their data protection standards to avoid bad publicity, lawsuits, and even financial ruin stemming from leaked confidential and highly sensitive information.

My two cents: cost should not be your overriding concern when selecting your cloud storage platform. 

By: Juliet Alcoba

Florida Licensed Trademark Attorney

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Royal Family: When Harry met Meghan

This picture taken by Matt Dunham captures the excitement and love shared between Prince Harry and Meghan Markle.  (Photo: Matt Dunham, AP).

The engagement went viral and was trending for several days.  Through various social media monitoring tools we noticed immediately after Prince Harry’s engagement to TV star Meghan Markle, his popularity and ratings increased.  Associations with people impact the public’s perception. Meghan Markle is loved by Suits addicts.  Suits is a popular television show that has amassed a tremendous following.  It cannot be said with absolute certainty just because you watch Suits you support the engagement. What can be stated is that the union improved Prince Harry’s ratings and Megan gets to be a real life princess. 

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Holiday Ads: Toyota

Marketing and advertising companies prepare months if not an entire year in advance for the holiday season. One minute you are watching Elf and the next you are watching a family around their dining room table.

The importance of family and creating and preserving traditions is reiterated year after year.

The message never gets old it is merely reinvented by advertising and marketing professionals. Toyota’s commercial highlights a love story and family that has stuck together.  40 to 50 percent of married couples in the United States divorce. Notwithstanding the low success rate of marriage, marketing and advertising companies go out of their way to relay the message that love can last--at least during the holiday season.

The most successful ads play on the heartstrings of viewers. Toyota’s brand values are depicted here in this 100 second clip. The take-away—family is everything.  Toyota is a car made for families. Families stick together. Toyota is dependable and will serve your needs throughout every facet of your life.

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Going Viral: What is your message?

Parents all over the United States and likely the world have been impacted by Keaton Jones bullying video. https://everipedia.org/wiki/kimberly-jones-2/48928138/

The original post on his mother’s Facebook page received thousands of Likes, Shares, and Comments from friends, family members, TV personalities, and celebrities.  The video within a three day period resulted in immediate support which turned into immediate disfavor because Kimberly Jones, Keaton Jones’ mother, had pictures of a confederate flag and had made comments about her position on the Black Lives Matter movement.

The sad reality is that the message which was sent out—to make a change and teach children to coexist with one another, is slowly being forgotten by the mass promotion of the mother’s posting behavior on social media. Her personal views should not detract from the pain and suffering experienced by her son.  The social media crisis which has resulted will likely impact Jones’ professional and personal life.  Her son’s 15 minutes of fame is now being overshadowed by his mother’s personal views. The well being of her child and others like her son should be the focal point of the posts being uploaded and shared.  To detract the message that needs to be shared with the community does not serve the bullied boys and girls that need our help.

Going viral has its pros and cons. The largest obstacle that needs to be overcome once a video or post goes viral, is the post maintaining its original message and purpose. The purpose of this post was to stop and address bullying in schools.  Somehow the post is now a soapbox for highlighting disparity in treatment of children because of social class and ethnic background.  https://www.instagram.com/p/BcluxYQFJyn/?hl=en&taken-by=chakabars

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E-Biz: Etsy

ETSY® is a global online marketplace where individuals and small businesses advertise and promote their products online.  Jewelry, clothing, shoes, home and living, wedding and party, toys and entertainment products— anything you can think of, can be found on ETSY®. If you are looking for custom-made to order pieces, this is your online stomping ground.

 I just made my first ETSY® purchase and what will make or break this experience will be the seller’s ability to meet a very Important deadline: my sister’s bachelorette weekend T minus five days.   My senses have been overwhelmed by the similar bachelorette products.  The time it has taken to do my due diligence has made me realize it would have been much more cost effective to go to a physical store. Every buyer is different. As a seller, you need to understand your target customer’s needs and personality. 

A successful seller targeting busy mothers and or female professionals juggling life’s many responsibilities will anticipate time being their customer’s limitation and capitalize by suggesting bundling the purchase with related products. I know the sellers that made recommendations captured my attention and ultimately convinced me to add to cart.  

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If everyone around you is married or getting married in Miami you have been dragged down Miracle Mile or what should really be called Bride Avenue. My aunt, Merlili owner and fashionista extraordinaire has been helping brides and bridezillas for over a decade. So proud of you! @merlilibridal #supportsmallbusiness #shopsmall #boutique #bride #bridesmaids #bridezilla #youknowwhoyouare #😘😘😘 #latina #negocios #entrepreneur #girlboss #dreamscometrue #moneymoves (at Merlili Inc)

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GamingBiz: Call of Duty

Call of Duty® is a famous video game franchise owned by Activision Publishing, Inc. that was created in 2003. The games launched and sold under the Call of Duty trademark take you to pivotal moments of U.S. history.  You assume the role of hero and bloodthirsty crusader all at once when you are behind your computer screen or holding a hand-held controller.  The world knows the brand for its realistic take of U.S. history.

 It appears the Call of Duty® franchise is expanding its horizons and preparing to capture sports loving gamers. The franchise is launching Call of Duty World League EsportsTM. 

 This intent to use trademark application identifies Entertainment services in the nature of eSports and video game contests, providing on-line and live video games, on-line and live video game tournaments, on-line and live video gaming exhibitions, on-line and live video game competitions and video gaming events; Entertainment services in the nature of eSports, providing on-line and live video games, on-line and live video game tournaments, on-line and live video gaming exhibitions, on-line and live video game competitions and video gaming events live at indoor and outdoor venues and through the media of radio, television, and the Internet; Providing a web-based system and on-line portal for gamers to participate in on-line gaming, operation and coordination of game tournaments, leagues and tours for computer game playing purposes; Organizing eSports and video gaming leagues; Production of television and global computer communications programs and network broadcast programs featuring news highlights, eSports and video game contests, games, tournaments, exhibitions, competitions and events; Entertainment services, namely, providing online videos featuring games being played by others; Entertainment services, namely, live performances by video game players; Providing online news, information and commentary in the fields of eSports, video gaming, video games, and video game players; Providing temporary use of on-line non-downloadable video game software for consumer use to upload, share, preview and /or publish video game content, music and related files; Entertainment services, namely, exhibits composed of interactive displays, participatory activities and contests centered around video gaming.

The brand Call of Duty World League EsportsTM, provided Activision follows up and develops the game and meets its deadline to submit proof of use, will be registered on the federal level, meaning it will have protection in all fifty U.S. states and U.S. territories. The games launched by this franchise are multiplayer, competitive and are goal oriented.  It seems likely the franchise will continue developing leadership skills in its players both online and live but through sports. We will now see famous athletic brands and athletes in the games developed.  Call of Duty has been missing out on in game immersive advertising like interactive product placements due to its heavy war focus. By incorporating and launching sports focused video games, Nike® and other sports related brands will subtly be placed before gamers which will result in gamers wanting and purchasing more Nike® and other sports related brands.   If not clothing, we will be seeing more jewelry purchases. At a minimum we can expect to see the University of Miami “Turnover Chain” in the soon to be developed gaming series next football season.

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Do you believe in investing in experiences? Travel? Me too. 😎 You can work and play. Be your own boss. I dare you to innovate. Find the right product or service that takes you where you want to be. #footprintsallovertheworld #desert #USA #eeuu🇺🇸 #biztrademarks #trademarkthis #trademarknowfranchiselater #lookingforinvestors #investinyourself #yesyoucan (at Agua Caliente Indian Canyons)

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#clientappreciation #feelingthelove # trademarkthis #biztrademarks #trademarknowfranchiselater #alcobalaw #allfiftystates #intellectualpropertyportfoliosmakeadifference #usa #marcascomerciales #eeuu #negocios