Inglorious Fruits & Vegetables
by Intermarché
The Inglorious Fruits & Vegetables posters and promotional material was designed by creative agency Marcel for French supermarket Intermarché, which offered 30 per cent off "ugly" produce to encourage customers.
"This is a very down to earth, straightforward way of saying 'enough with the food waste'," said Georgacopoulos. "It glorifies the differences, celebrating something which is organic, and does not always appear in the same shape, colour or weight."















