For those growing a brand here on IG, and important tips 1.) Make sure your account is set up as a business account. So that you can view your analytics. It'll help you to know demographics of your audience, the times they're most active, and show you which of your post preform better. 2.) Use hashtags related to the content to target new people who will be interested. While the limit is 30 hashtags, using all 30 is no longer the best way to go. The algorithm will start to consider it spam like. I personally recommend finding about 5 good quality medium to high range hashtags to go with each post, but you've got to experiment, and find the balance that works for you. 3.) Create engaging content, that people will want to like, share, or comment on. Share content that provides value to your audience, or that sparks deep thought and conversation. Try to respond to all comments, especially in the first hour after posting. 4.) Be yourself and be authentic. The internet is already full of lies, shams, and people putting on an image to impress people. You don't need to join the crowd. Be true to yourself and your purpose, there's always going to be people inspired by your story. (at St. Louis, Missouri) https://www.instagram.com/p/COQUifGHsTA/?igshid=1doss9n1u45j9