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Verizon is leaving the engine of internet culture to sputter and die, and its communities to scramble for a new home.

A former staff engineer, who recently left Tumblr and asked to remain anonymous for professional reasons, tells Vox that the NSFW ban was “in the works for about six months as an official project,” adding that it was given additional resources and named “Project X” in September, shortly before it was announced to the rest of the company at an all-hands meeting. “[The NSFW ban] was going to happen anyway,” the former engineer told me. “Verizon pushed it out the door after the child pornography thing and made the deadline sooner,” but the real problem was always that Verizon couldn’t sell ads next to porn.

Porn on Tumblr is something Verizon needs to wipe out if it’s going to make any money off what it thinks is actually valuable about the platform — enormous fandom and social justice communities that, just before the Verizon acquisition, Khalaf was insisting the staff figure out how to better monetize.

On that note-

Two former Tumblr employees said they were alarmed when Khalaf chose Black Lives Matter as an example of a community that the company should focus on converting into Yahoo media consumers. One told The Verge, “Simon explicitly said that Black Lives Matter was an opportunity to [make] a ton of money.”