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How to Split Test Your Way to Facebook Ads Success

How to Split Test Your Way to Facebook Ads Success

Want to lower the cost per conversion of your Facebook ads? Wondering how to serve the right ad to the right audience? In this article, you’ll discover a six-step plan to test, analyze, and optimize Facebook ads, as well as the audience segments you target. Let Facebook Split Test Multiple Ad Variations When you run […]

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How to Create an Effective Action Plan | Brian Tracy #systematicsusie, buzz news

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What’s Your Open Rate? How to Write Compelling Intros for Mobile Email Marketing

What’s Your Open Rate? How to Write Compelling Intros for Mobile Email Marketing

How many of your current marketing tactics are over five years old? Marketing is a fast-paced profession; even if you’re still using the same channels, odds are your strategy has changed. How about ten years old? Twenty? Thirty?

It’s surprising, then, that a marketing channel nearly forty years old is still one of the most relevant for digital marketing. Email marketing has been a steadily…

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How to Optimize Your Facebook Page for Product Sales

How to Optimize Your Facebook Page for Product Sales

Do you want to sell on Facebook? Wondering how to increase product sales without investing in Facebook ads? In this article, you’ll discover how to organically optimize your Facebook page for more sales. #1: Choose the Right Facebook Page Type and Category Every business is different, and how you optimize your Facebook page for sales […]

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Instagram Live Replays, Periscope Super Hearts, Snap Map, and Pinterest Lens Camera Updates Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

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Dwell Time & Page Speed for Rankings & Google Job Search Opens: Weekly Forum Update

Dwell Time & Page Speed for Rankings & Google Job Search Opens: Weekly Forum Update

This week members discuss dwell time and page speed and how much of a role exactly they may play in ranking.

Also, Snapchat unveils a new publisher tool and Google opens up Google Job Search to the dev community.

Is Dwell Time A Ranking Factor?

Member KernelPanic, references a 2011 blog post from bing about how they use dwell time as a ranking factor.

Ann Smarty brings up that Google is likely…

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Live Video Strategy: How to Create a Show That Engages Interested in broadcasting live video? Have you considered starting a live video show? To explore how to create a successful live video show, I interview Luria Petrucci.

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Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look

Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look

The Hipster’s Guide to ROI [Infographic] Marketing lingo has expanded and with all of the acronyms, it’s hard to decipher and differentiate combinations of letters. This infographic will show you the most common acronyms and esoteric language related to marketing ROI, giving you an explanation of what they are and why they matter. (LinkedIn Marketing Solutions Blog)

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4 Tools to Easily Create Videos to Diversify Your Content Marketing

4 Tools to Easily Create Videos to Diversify Your Content Marketing

Videos work great for content marketing for three reasons:

Certain demographics of users LOVE watching videos;

Videos open up more marketing channels (Youtube, Vimeo, etc)

Videos are highly engaging: People like sharing videos

Now, the days when video content was so hard to create that most people were just shying away are over. Videos are no-brainer now. When it comes to video tutorials and…

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3 Ways to Easily Caption Social Media Video Worried that most people view your social media video with the sound off? Looking for quick and efficient ways to produce captioned video?

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In-Flight Content Guide: Making the Most of Your Content Journey

In-Flight Content Guide: Making the Most of Your Content Journey

What does content marketing success look like to you? Is a healthier pipeline? Increased client retention? Or something completely different? While every marketing team might have a slightly different goal for content, the message is the same: You have to create a predictable way to gauge the impact of your content.

The content marketing journey can be perilous at times. At every turn there is…

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Facebook Ads and Metrics: New Research for Marketers Wondering if Facebook is still a relevant platform for marketing? Interested in how your colleagues and peers will use Facebook in the coming year?

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What Brands Need to Know About Instagram’s New ‘Paid Partnership’ Feature

What Brands Need to Know About Instagram’s New ‘Paid Partnership’ Feature

Influencer marketing is booming—and it’s not hard to see why. Influencers lend authority and credibility to your brand and content, help connect you with new audiences, and typically deliver more ROI than traditional digital marketing tactics. As a result, brands large and small are forming both paid and unpaid partnerships with influencers—and using social platforms to spread their message.

Fo…

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What Makes A Great Coach? Tony Robbins on leading & inspiring others #systematicsusie, buzz news

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11 Effective Ways to Use Facebook Ads Do you need to use Facebook ads more effectively? Have you considered narrowing the goal for each of your ads?

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Interactive Quiz: 5 Steps to Creating a Stellar Content Experience for Your Audience

Interactive Quiz: 5 Steps to Creating a Stellar Content Experience for Your Audience

This month marks exactly 181 years since the first advertisement was ever published. The ad in question appeared in the French newspaper, La Presse, and other papers quickly began following suit. For the first time in history, businesses were using “content” distributed to a large audience to formally promote their products and services.

Clearly a lot of time has passed since that initial ad…

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4 Lessons About B2B Inbound Marketing from a Sunday Morning in the Coffee Shop I was in Starbucks the other day, and in walks an older gentleman. I couldn’t help but notice that people kept focusing on him and chatting him up — in line, while waiting for a drink, etc.