HOLY FRANCHISE FRENZY, BATMAN!
By Stephanie Hoos
I will never understand people’s instincts to “hack” or “leak” (or whatever axe murderer and/or plumbing euphemism is the latest and greatest in Internet lack of privacy). However, this most recent Sony splendor has unleashed a great deal of information for us comic book fans as well as moviegoers who mob the theaters to see the latest book to screen endeavor. The hack reveals that over 30 films will hit theaters in the next few years from the pre-established comic franchises and/or sequels. That said, comic fans have spent a great deal of 2014 listing their favorite comics and anthologies, and Marvel and DC have not made the greatest impression on readers. How is it that comic films have never been more popular but their companion books are going out of style?
Mark Harris,
in his recent review of Birdman
, also revealed the information he’s gleaned from the Marvel/DC movie hilarity.
Everyone weighed in on this list from Slate to indie comic blogs. Each opinion varied from disappointment to enthusiasm, but in scavenging the lists of favorite comics of 2014, very little of the lists included any of the franchise fodder that will show up on screen. Ms. Marvel and Gotham Academy aside, most of the movie releases are not at all related to what comic fans have considered the best of recent history. That said, who are these movies really for? What appetites are they actually satisfying?
The comic book audience has expanded to include – what I like to call – swag fans. They are fans of the merch as well as the newly found swagger that accompany comic book films, cons, and cosplay that’s become slightly more mainstream in today’s media consumption. Each new con that shows up across the country has even more merch to purchase as well as tie-in memorabilia for films and TV shows that are not necessarily rooted in comic fandom, but rather comic character fandom that’s explored through the tie-in products. With each expansion of comic fandom comes a funneling of what people would consider true dedication: the independent movement of comic books and graphic novels that defies what most would consider the world’s consumption of the product.
When the graphic novel Blue is the Warmest Color by Julie Maroh became a full-length feature film, the book’s popularity soared. However, many fans of the work were upset (much like most book fans when their favorite art becomes a new medium) at the extensive attention paid to the physical aspects of the story, rather than the story itself. Though graphic novels are a visceral medium, it is the restraint with which the panels portray character development that is so often missed with film. Even the most French-fried franchises once came from art and paneled media that left a great deal to the imagination and is now extremely watered down and spoon-fed to an international audience for the sake of mass consumption across language, nationality, ethnicity, and culture.
We’ve all been through the trauma of reading a book and seeing it “changed” to something that appears on a big screen. Rarely, though, do we experience the phenomenon of someone changing our favorite book because of something that was successful on screen. Each new Marvel and DC film greatly affects the comic books that they were inspired by because the books, whether we like it or not, are not serial comics. They have ever-changing storylines and vastly different editors/artists/writers from generation to generation of comic creation. There’s something really beautiful about that evolution, but now that comics are being purchased due to the rising popularity of comic characters on screen, many authors/artists/editors have to make the comics meet the demand of a movie audience, not the other way around anymore.
Since the world has become used to the comic book film, the general public’s reaction to the Sony hack as well as the comic book film information it revealed was mixed, at best. But in scavenging the best-of lists of 2014, it became clear that the ones who were most disappointed by the list of films to be released were quite possibly comic book readers. The lists of “Best of 2014” comics and graphic novels is littered with indie selections as well as some of the most popular off-shoots (notice these are neither sequels nor serials) of DC/Marvel books. Please click through the “Best of 2014” links below:
Comics Alliance: http://comicsalliance.com/best-comic-books-2014-list/
Bleeding Cool: http://www.bleedingcool.com/2015/01/05/22-best-comics-22-best-comics-2014-lists/
A.V. Club: http://www.avclub.com/article/best-comics-2014-ongoing-and-special-series-212601
Paste: http://www.pastemagazine.com/articles/2014/12/the-25-best-comics-of-2014.html
What Culture: http://whatculture.com/comics/10-best-comics-of-2014.php/9
IGN: http://www.ign.com/lists/best-of-comics
Goodreads: https://www.goodreads.com/choiceawards/best-graphic-novels-comics-2014
Wired: http://www.wired.com/2015/01/best-comics-2014/#slide-id-1689691
You will notice that DC and Marvel are making some appearances for their more feminist books, as well as their return to origin stories for secondary characters that are rarely explored in their “big 2” franchises. I could not help but notice this. Harris calls the latest franchise frenzy a death in cinema of sorts. He sees it as a lack of originality that could not be more of a stain in the future of film. That said, looking at the comic lists above, it would appear that fans are steering away from that. They honor what’s new and exciting the same way that moviegoers are honoring familiarity and non-challenging entertainment. What does this mean? The medium is becoming more original as the result of a companion medium being more watered down and, can we even say this, too accessible to audiences.
I’ve felt, for some time, that film super heroes are completely different than comic heroes. That assertion could be further supported by the movie industry’s recent legitimization of comic book heroes as film heroes. But, as the comic book heroes we see on the big screen become more popular, they also become more simplistic and associated with the celebrity that plays him or her, rather than his or her character. Have comic book heroes become film heroes? Perhaps that explains the comic fans’ departure from the movie seat to the reader seat – for something completely new and/or familiar to the comic book world, rather than the film world.
Comic book fans are known for being fickle, but these departures from comic truth (layered character development) as well as backstory have created a beautiful new forum for the up-and-coming comics with new characters as well as secondary characters that are arriving with their own narratives. The cons are becoming more focused on merch and mainstreaming, but that has led to smaller cons popping up all around the U.S. and even additional cons with off-shoot media interests like online comics as well as short film comics. As usual, mainstreaming has led us to a new place: disenchantment with what was once cool (but has now become the norm) and the desperate necessity to create something new.
If necessity is indeed the mother of invention, then the lack of movie industry originality has bred a brand new generation of comic book fan. Now that comics can be purchased via online media and read on their electronic devices, lack of newness in movies has created a hunger for newness in comics. Not that we will never love our original heroes, but we aren’t going to abandon the thing that made us excited about our heroes in the first place. That thing may have grown with installments of the comic, but the franchise model for movies does not carry the same weight.
We’ve all scanned Rotten Tomatoes to see what’s the latest certified “fresh” so that we can see something that will blow our minds. We’ve all noticed that the comic book film franchise has beefed up technology, merchandise and even cast hotter and more popular celebrities in leading roles. Is this fresh? No, it isn’t. It’s Hollywood, old and new. It’s what we’ve been searching for – legitimization – with the saddest price tag of all – predictability. Comic books, my friends, have become gentrified. So, we’re all seeking out a new Brooklyn to inhabit… just until they build the next high rise. Then, we’ll search again.














