Aug 25, 2017
Our brief was to take the Mickey out of the wine buffs and to give the brand a tongue-in-cheek air of French sophistication with a bohemian edge. Hence, the satirical take on “plonk” generally used to describe cheap, low-quality wine by preceding it with the French definite article “Le” and replacing the “k” with “c”.
The initial stages were focused on creating a striking logo that would capture the spirit of the brand and be a memorable and unique design that unfailingly catches the interest and attention of onlookers and wine lovers across the globe.