Gut Glory - TV Commercial from NERDO on Vimeo.
We at Nerdo have got guts, and we know that they need a lot of care and attention. Our guts don’t just make us happy from the stomach down, they also have a huge effect on how mentally content we feel.
Gut health = brain health.
Colourful, circular and swirling with healthy energy, Gut Glory gives you the freedom to be yourself, whoever you are, and this is exactly what we’re representing in our beautiful vivacious film. It’s about feeling not just good - or even great - but GLORIOUS.
We love the idea of punk, with all its connotations of rebellion, cut-up improvisations and home-made analogue techniques, but we want to twist it slightly. We prefer to call it "pop-punk", taking it away from any sense of aggression and focussing instead on energy, freedom, rhythm and glory.
Our commercial for the new brand launched by Müller is a celebration of individuality, all about the joy of living and loving who you are, banishing ideas of “norms” or “standards”. Our people (and their guts) are glorious and they are free. They move freely, they dance without a care, they pass the Gut Glory pot between them in fluid liberated ways. The characters are not “normal” in the dull constricting sense of the word - they are good-natured PUNK-POP REBELS - and they are all the more glorious for it.
We used a mixed media approach with a positive, vibrant language and an analogue touch, underlining the message of the commercial: "Go out, and feel free to be your glorious self!"
Creative Direction:
Lorenzo Levrero
Daniele Gavatorta
Nerdo Producer:
Letizia Saponaro
Storyboard Artist:
Giulia Manna
Design:
Daniele Gavatorta
Animation:
Gabriele Calvi
Daniele Gavatorta
Partizan Producer:
Isabella Parish
Executive Producer:
Duncan Gaman
Producer:
Isabella Parish
Team VCCP Blue:
Tony Hector - Creative Direction
Malina Giurgea and Teodora Nicolae - Creative Team
Simon Plant - EP
Matthew Hayes - Strategist
Justine Pescher - Account Director
Ivo Oh - Account Manager
Müller:
Michael Inpong - Marketing Director
Jonathan Prince - Senior Brand Manager
Shooting Director:
Davide De Martis
Line Producer:
Claudia Losini
Make Up Artist:
Elena Bettanello
Casting Direction:
Laura Stella Motta
Talents:
Aida Christina
Susanna Joseph
Lorenzo Belli
Ivan Zanconato
Mariia Pavlenko
