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Four Reasons to hire a full-service agency

If you are a business looking to explode your growth rate, you probably already have an advertising strategy and an advertising budget. In early stages, many businesses face the dilemma of either managing their advertising in-house or outsourcing it to an advertising agency. If you are still stuck in that dilemma, we will strongly advise you to consider hiring an advertising agency. If you truly want your advertising to stand out in a crowded marketplace, you will need the experts. But, even when you decide to choose an advertising agency, you will face further choice in selecting among various types of agencies. You will have the choice of selecting either a full-service advertising agency or select multiple agencies for creative, branding and marketing needs. While many brands prefer multiple agencies for different roles, this is not without its pitfalls. We would suggest that if you can find a good full-service advertising agency, you must look no further in your search for an advertising agency. Here are some reasons you should opt for a full-service advertising agency:

1. Managing multiple agencies is not a good way to use your time

There was a time when brands preferred specialized agencies for their different needs. However, as the entire industry has adapted to the changes brought in by new technologies, full-service advertising agency model has caught up with specialized agencies to provide services at par with them. Further, having one agency take care of communication needs means that you do not have to spend time with every agency to align everything according to your brief. It is easy to communicate with one agency rather than collaborating with 3 different agencies. When one agency manages your account, you know that you have to brief your advertising agency only once.

2. A full-service advertising agency ensures message consistency

The best way to ensure brand consistency across the communication spectrum is to provide business to a full-service advertising agency. Having multiple agencies for your various needs will always pose a challenge regarding maintaining a consistent brand message. Each agency will try to have a different creative approach which can prove to be a headache for you to handle.

3. The perspective of strategy

A marketer worth his salt knows that advertising is not an activity in isolation. It must be aligned with the overall marketing strategy of the company. When you have a full-service advertising agency managing your account, you have the time to manage the alignment of the advertising strategy with the overall marketing strategy. Further, if you have a single advertising agency managing your advertising, you are more likely to have a deep relation with your agency. In that situation your agency will understand your needs perfectly and will provide an appropriate strategy.

4. Advertising integration across media

When you hire a full-service advertising agency, you ensure that your advertising across various media will be consistent. Your advertising agency will also have the perspective to find opportunities to stretch your campaign effectively across media to provide best ROI. When a single team is working on your brand, they are able to control both the strategy and creative aspect of the campaign which makes them closer to an in-house agency in terms of passion. When you hire a full-service advertising agency for your advertising needs, you’ll get the passion of internal team with the expertise of specialized professionals.

#full-service advertising agency #ad agency #advertising agency #online advertising

Making Your Hashtag Trend

The hashtag was a phenomenon that started in 2007 by the American technology evangelist Christopher Reeves Messina, where a few keywords could be grouped together with the ‘#’ (hash) symbol to collect ideas that fell under a specific category together, thus making it easier for netizens to find information and opinions on a particular subject instead of having to surf the ocean that is social media.

The hashtag was adopted and popularised by Twitter. Over the years, it has gained such popularity as an online phenomenon that the Oxford dictionary officially included the word hashtag in the English language. Today, hashtags are used across social media platforms by corporations and individuals alike, and has become something akin to a lifestyle statement. When social media agencies in Gurgaon and other cities noted this potential, they came up with the idea of using hashtags for promotion by creating interesting hashtags that can be featured on the social media accounts of their target audience and be used by them, thus connecting brand and consumer as well as increasing their share-of-voice.

In 2018, a few guidelines ought to be followed by social media and advertising agencies to stand out from the crowd and give their hashtag that necessary milestone of trending.

Choosing the right topic:

The best idea for a trending hashtag is a trending topic. You may take an issue from the current affairs and give it your own twist (you can either connect it to your brand or make it interactive, so as to get people talking and using your hashtag). The words you select must be easy to remember, catchy to speak, self-explanatory and, most importantly, wide enough to keep the different thoughts and opinions of your entire target audience in mind. It is important to remember to check if your hashtag has already been used, and, if not, to clearly define it in your introductory Tweet or post so as to claim ownership.

Start tweeting:

As soon as you have created the hashtag, provide a large number of tweets in quick succession to jumpstart the conversation. Post the tweet with teaser for your campign, with the introduction to the campaign and throughout it’s duration and even after. Be sure to involve the hashtag in every small element of communication going out from your side and to ask others constantly to retweet your hashtag multiple times. Maintain a good rapport with your current followers, making them your communication channel and tag even more people to start gaining more popularity.

Stay focused:

In the humdrum universe of social media, do not lose sight of your specific target audience. By selecting groups, forums and other influencers that directly connect with your target group and repetitively messaging on them, you can ensure a high recall and shareability value for your hashtag.

Provide updates:

Keeping in tune with the basic idea of a trending topic, make sure your hashtag is constantly evolving with the times. Provide new updates and relevant information that cannot be found elsewhere around your hashtag. Talk about major events and activities, targeting people in a specific country or locality. Most importantly, remember to keep content interesting and to respond promptly.

A personal approach:

Lastly, the popularity of hashtags can be credited to the fact that there is a personal touch to it. Even if the tweets are by a brand, social media carries the characteristic of connecting people one-on-one. Avoid letting your hashtags, posts and responses having a robotic language and content. Post light-hearted, casual content and bring true emotions into your tweets to make it seem more life-like.

#social media #brandbazooka #advertising agency #social media agency in gurgaon

Out-Of-Home Advertising: It’s Relevance Today

Out-of-home advertising, a division of traditional advertising methods, (perhaps the oldest of them all; stone slabs engraved with the updated laws of the land in Ancient Egypt are considered the first known advertisements ever.) Today, when the advertising industry has been through a sea-change with the advent of digital media, out-of-home has come under scrutiny, with questions being raised on its relevance and the visibility and return-on-investment it can bring.

Arguably, out-of-home advertising, that is, billboards, street, roads, highways, transit and alternative advertising, is a considerably more expensive medium than digital advertising or even print advertising. Even television commercials are more cost-effective than out-of-home advertising, because they guarantee share-of-mind and brand recognition. However, this perspective is a limited one and comes from advertising agencies that focus largely on the urban areas of India.

India is a vast and diverse nation with a majority of the population still residing in the rural sector. Access to the internet is negligible, and the situation concerning print and television mediums is only slightly better. Out-of-home, however, is naturally a medium that is present everywhere and easily accessible, both for the advertising agency as well as the target audience. Studies have found that along with the usual shop branding, wall brandings etc., interactive advertisements and outdoor activations tend to produce greater results, due to the simple fact that your brand is providing some interesting respite from the daily lives of the local population. CSR activities such as sponsoring a new library, a hand pump etc. can also go a long way, since the people will be grateful and constantly utilise a service with your brand name attached to it, thus increasing recall and connecting your name to a positive feeling.

However, the above is not to say that out-of-home has completely lost its relevance in the urban scenario. To understand this, we must delve deeper into the minds and behavioural patterns of the urban consumer.

When it comes to digital, print or television media, the disadvantages lie in the fact of choices. A consumer surfing the internet, casually scrolling through social media, flipping channels on his or her television or scanning the morning newspaper, the advertisements that appear on it are an annoyance, getting in between the activity they wish to pursue. Therefore, the challenge falls to the advertiser to make content engaging enough to compel the target audience to stop and look rather than skipping over. It is also worth noting that the decision to look or leave is made in the first three seconds, a restrictive window for any advertising agency. However, a good out-of-home enriches a person’s day rather than interrupts it. Out-of-home advertisements are usually viewed while a person is travelling, that is, when a person is comparatively free mentally. It is also be remembered that in our over-crowded roads as well as public transport systems, it is a relief to see a amusing or insightful advertisement that makes you smile or think, thus distracting you from the unpleasant situation you are in.

Out-of-home is a classic example of old is gold. The reach across the nation and the mental space that it has the potential to occupy is something that can be understood only by the best advertising agency.

Influencer Marketing, a $1 billion dollar industry today, as per predictions, will be worth $5-10 billion dollars globally in the next 5 years.

Today it is a serious consideration forthe majority of brands to include Influencer Marketing as a part of their overall marketing strategy. Influencer Marketing is believed to be more cost effective than paid advertising, creating more credible leads.

#Influencer Marketing #digital marketing #social media marketing

Choosing the right Creative Agency

The Internet is cluttered today with a lot of agencies claiming to do different things for your business. How to find that one creative agency that breaks through the clutter and provides your business the right exposure?

The safest and best option is to choose an agency, which has a strong portfolio and a few years of experience. The best of the agencies will have a strong portfolio and a strong history.

Once you have chosen the creative agency for your business, make sure you give them the freedom and your trust so that they can deliver their work to the best of their abilities. Giving space to the creative agency to work is very important; therefore do not try to control or dominate their creativity in the project. Also, remember that ultimately the content that the creative agency will create for you will be for your audience, therefore allow the agency to work to the best of their abilities. Agencies who come with some years of experience have a good understanding of how to generate content that will appeal to the audience; it’s thus a good decision to trust your agency. You must understand that this entire process of creation of creative content for your brand/ organization will require a little risk taking and leap of faith from you. If there is a certain creation that you are not sure about, and the agency feels strongly for it, you must give them a chance and let the public decide. Without a little risk, there will be no benefit.

The creative world works a little differently than normal businesses. People have different opinions and perceptions about the work. Your creative agency should be in sync with the world and try to come up with unique concepts that are interesting and interests the audience.

In order to create awareness about your brand/organization and build a successful communication, you need to keep in mind that your goals and aspirations as a brand/organization are clearly explained to the agency and made sure that they inculcate those aspirations and goals into their strategy while creating content for them.

#creative agency #ad agency #advertising

What are the digital marketing trends in 2017?

2016 has showcased new methods to present content to their audiences. There is a flawless and seamless integration of interactive technology promising greater innovations in the coming years.

Digital marketing has taken a giant leap and is changing the way brands are communicating with their audience.

Digital is the fastest growing medium and we can expect bigger and more exciting things ahead.

Here is a list of things that are likely to dominate in the digital space of marketing in 2017:

1. Videos will be the star: The video consumption is expected to rise and this is a good news for the advertising agencies. The video comsumption is expected to replace television in the coming years. Video on demand on mobile is becoming a luxury that everybody is moving towards with channels like Sony Live and Voot , the marketers are choosing to jump on the bandwagon.

2. Mobile Movement:India is expected to overtake US as the second largest smart-phone market next year. With the entry of 4G in the market and increased Internet speeds, mobiles have become the preferred medium to consume content. Mobile occupies only 4% of advertising space and this percentage is expected to rise in the coming years. Mobile optimization will become top priority for the brands and advertising agencies alike.

3. Focus on Innovations:Virtual reality will become a game changer in 2017. Brands are aspiring to create new experiences and personalized content that engages their audiences. Virtual Reality is expected to create a paradigm shift in the education and health sector.

4. Social Media in limelight:

Social media will become the centre for all brands to keep a tab on the on going trends as well as monitoring and engaging in social conversations around the brand and industry. Personalized and engaging content will gain popularity and brands will be compelled to shell out more monies to gain visibility in the cluttered space.

With the country moving at a fast speed towards digitization and brands or advertising agencies understanding the growing power of digital world, everybody is investing into making a difference. The biggest trend is we are all moving from digital advertising to digital age.

#digital marketing trends #social media marketing

Designing is the most important aspect of advertising ; to say the right things about a brand is not enough, it requires a brand to create a visual image to go with the brand reputation. The idea is to create a style that becomes synonymous with the brand.

#advertising #design

In the words of Coldplay- “When you try your best but you don’t succeed. When you get what you want, but not what you need.”

If that’s how you feel about advertising on digital and online mediums, here is how to boost digital advertising

To begin with, have a SEO friendly website made for your business, which not only gives information about the company but also keeps an update of the regular activities that the company indulges in. having the company name as the domain name ensures easy search results. Online shopping sites do better in this category due to their 24x7 ability to provide services.

Confuse about what to choose PR or Advertising agency to lake your brand recognisable in today's time. Here are some proven tips that will save your time and give you best ROI..

Advertising has been a part of trade practices since the beginning of it. Brands such as Coca Cola, P&G, Unilever, etc have managed to sustain themselves for years. Apart from the trust in products by consumers, the marketing or rather the awareness and recall value induced through promotions (advertisement) has played a crucial part in their sustainability.

#advertising

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Why Social Media is The Next Big Thing for Advertising

Social media has come a long way from serving its initial role, of a platform for personal communication and interacting with new people. It has now evolved to fulfill, what can be said, “a greater purpose”, of building community and establishing connection between businesses and the mass. Yes, you did hear right; social media is now an undeniable medium of marketing. It has crossed its initial stage of skepticism and jumped headlong into the enormous pool of business.

Some might doubt its relevance, and deny its profitability. But social media has thwarted those beliefs, and proved itself quantifiable worthy.

Here is why you should change your school of thought and convert to the new advertising religion, of social media marketing.

Knowing the audience:

While advocating traditional mediums of advertising, people often remain restricted to a certain extent in their target research. Communicating directly with your target audience helps build a better interface, and in turn building a much profitable community. Interaction is the key to a successful marketing strategy and building business.

Brand recognition:

Do not think that you shall lose your thunder amongst the brilliance of the big names of the industry; social media has a lot to offer to everyone online. Creating a business page is only the first step towards brand building. Keeping active on one, with syndicated content, is what is going to earn you followers. The more accessible and informative you are about your business activity, the more popular and familiar you will be for people.

Brand Loyalty:

One thing that social media does better than any medium of advertising is: enhancing visibility. The more transparent you are about your business values and functioning, the more loyal the people become. It works on the principles of, “seeing is believing”- and a strategic activity plan might prove influential and effective in morphing followers into loyal customers.

Cheaper conversion costs:

Now, here is what might interest you the most. Getting advertisement in the traditional sense might cost you thousands of rupees, but if done smartly, social media advertising might cost you nothing at all. You might be amazed by the power of the simple activities on social media that can draw organic brand following. The merest of money to boost your page will gain you large number of followers and recognition. It is by far the cheapest and most effective mode of advertising.

The human has always found a way to socialise, after all that is one of its basic needs. The internet saw its optimum usage after the advent of social media, which took over the world in almost a humongous leap. In the shortest span of time, social media governs all our daily activities. From eating food, to sleeping to travel, nothing remains personal anymore. What gave rise to such an era has not left work untouched. Work you do needs to be advertised and put out in the world for others to know and appreciate. If you haven’t started social media marketing yet, you might be left behind in the race to the top. Advertising agencies will suggest you to invest in social media marketing.

Role of Advertising Awards

Most of the people in the creative and media industry view Advertising awards as something that provides the industry an additional currency. People argue that awards are just one of many tools to measure creativity. On the other hand, almost all Advertising awards are criticised for being an exercise in self-importance. There is a strong view that derides the idea of creativity that takes birth only to exist in the sphere of awards. It is clear in many cases the work produced is a pure creative exercise and not the natural outcome of a professional work stream. The account management people who have convinced the clients to publish those ads should be awarded instead of the creative.

But this view—outdated and fatigued as it is—doesn’t take into account the role these awards play in the multi-billion industry.

#advertising #Branding #award

Corporate branding has made big names, and bigger brands with biggest emotional connects with customers the world over. Company branding is one of the most important tools that establishes the stature of the brand at a much higher level that the product or service offered. It has now become a huge aspirational destination for all small and medium B2C companies because the way it elevates the company brand beyond the immediate products and utility to a place where people would like to connect themselves with the company. With an established corporate brand, with a set of consistent message and values, people are more likely to associate with it without being sensitive to the premium cost largely ignoring other competitors involved. Read more...

#advertising #marketing #Branding

To Scam or Not to Scam

At a few advertising festivals, they introduced a separate category for unreleased work. Considering the award festivals are all about scam ads, they should have made a special category called ‘work that actually ran’. Because just about every ad that wins at award shows is a scam ad. Earlier this used to be limited to countries like Singapore, India and Brazil, but scam has now gone global. Of…

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#ad awards #ad scam #scam ad awards #scam ads

Spirited #brainstorming session ;)

#brainstorming

Honoured to #welcome #advertising #legend Viral Pandya to Brand Bazooka today.

#welcome #advertising #legend #advertisinglegend

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