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Phone profit margin continues to decline for nearly ten years

It is worth noting that even if the profit margin declines, on the more expensive mobile phones such as the iPhone X, Apple's gross profit (the amount of each mobile phone retail price minus the cost) has increased significantly.Buy iphone xs max

Apple's business as a whole is still healthy. Although Apple's share price has fallen after the recent earnings report, it is still the highest listed company in the world. In FY 2018, Apple's revenue increased 16% to $266 billion, of which $167 billion came from the iPhone business. The company's service division generated revenues of $37 billion, up 24% from last year and slightly faster than 18% of iPhone revenue growth.

Apple's profits are still eye-popping. In 2018, the company's net income increased by 23% to $59.53 billion. Although hardware profit margins are falling, Apple analyst and owner of Loup Ventures, Gene Munster, said the company is gaining more profits from its services divisions, including iTunes, Apple Music and iCloud. To offset this trend.

Why is the Apple iPhone selling more and more expensive?

Apple has made huge profits in the iPhone business. Canaccord Genuity estimates that although the iPhone accounts for less than 20% of all smartphone shipments, 87% of the overall market profit is sucked away by the iPhone.

But little-known is that in the past decade, as the iPhone hardware has become more and more complex, the gross profit margin of Apple's smartphone has actually dropped. The cost analysis of the iPhone component provided by hardware cost analysis company TechInsights shows that the gross margin of most of the new iPhone's low-end version has reached 74%, and has now dropped to about 60% - although starting from the 2017 $999 iPhone X Apple has pushed the price of the iPhone to a new level.wholesale iphone XS max for sale

The current view of the iPhone's profit margins is polarized, in part because of changes in Apple's smartphone business and a plan that the company mentioned. Earlier this month, Apple said it would no longer disclose unit sales for the iPhone and other devices, but would still disclose revenue from each device. Apple said that the unit data is relatively low in measuring the health of the company's business.Cheap iphone xs for sale

Some people think that Apple's move is suspicious, and may want to divert everyone's attention away from a clear trend in the iPhone business. The trend is that the iPhone business is no longer growing from users in saturated markets buying more phones, but because iPhone prices are rising. In FY 2018, Apple sold more than 217 million iPhones, which was flat compared to the same period last year and was 6% lower than the peak in 2015 iPhone sales. At the same time, the price of the iPhone has risen steadily, so some people think that Apple is increasing the user's harvest and getting huge profits from soaring pricing.

Apple's opening price fell below 200 US dollars iPhone China market demand has a downside risk

Tencent Technology News According to foreign media reports, Wall Street investment bank Longbow Research released an investment research report today, saying that the iPhone's demand in the Chinese market is down risk. Affected by this, Apple's stock price fell below $200.cheap iphone 8 for sale

Last week, it was reported that Apple had told Foxconn and other foundries to suspend plans to increase the iPhone XR production line.

The report quoted people familiar with the matter as saying that Foxconn initially prepared nearly 60 production lines to produce the iPhone XR, but recently only about 45 production lines were activated. This means that Foxconn will produce less than 100,000 iPhone XRs per day, which is 20% to 25% lower than the initial optimistic expectations.

Overall, orders for iPhone XR and iPhone XS Max were cut by 20% to 30%. At the same time, Apple increased orders for the previous generation of iPhone 8 and iPhone 8 Plus by 20% to 25%.wholesale iphone xs max for sale

In response, Longbow Research analyst Shawn M. Harrison said today that increasing orders for the iPhone 8 and iPhone 8 Plus can only compensate for the downturn in the iPhone XR market.

In addition, Harrison also said in the report that in October this year, on the search engine Baidu, the search volume of consumers on the "iPhone" dropped significantly. This means that there is a potential risk of a potential decline in demand for the iPhone in the Chinese market.

Apple iPhone SE 2 is official

Time has come to the last two months of 2018, and it can be said that the Apple iPhone has been released this year.Wholesale iphone Xs slae Like last year, this year is also three new iPhone models, all of which use a controversial "bang" screen. I won't discuss the sales of this year's iPhone, because there may be some disappointment for some fruit powders. After all, their long-awaited iPhone SE 2 has not been released.

The iPhone SE 2, which has been living in rumors since last year, rumors about the next-generation iPhone SE model began to spread, first seen at the spring of 2018, and then passed to June. WWDC 2018, the results are still counterproductive, and did not appear until September. In fact, since the beginning of this year, some so-called sources pointed out that Apple's 4-inch new iPhone SE project has been abandoned.

However, many fruit powders remain expected, which is not surprising, as there are plenty of signs in the middle of this year that the new iPhone SE 2 may be available. There are not only sources of supply chain, but also a lot of CAD renderings and irresponsible dissemination of related accessory manufacturers. To put it simply, for Apple's upcoming products, as long as there are some turmoil, "Ning is credible, not credible" has become the norm.

Among the materials in this iPhone SE 2, the most interesting one should be the renderings released by the accessory manufacturer Olixar. The renderings originally released by Olixar show that the iPhone SE 2 is similar in design to the high-end flagship iPhone X. It is equivalent to the "iPhone 5s + X" combination. The HOME button is removed and the same "bangs" is placed on the forehead. This area is not small. There may be a original deep camera system.cheap iphone xs max for sale

At the same time, the second-generation iPhone SE model uses a full-screen design with ultra-narrow bezel. The whole machine is smaller than the iPhone SE, but the field of view is larger because the screen protection area is 121.04mm long and 55.82mm wide. In addition to the front of the fuselage, the accessory manufacturer pointed out that the appearance of the back of the iPhone SE 2 is largely consistent with the current one. The only improvement is that the back is replaced with a glass back panel, which is convenient for adding wireless charging technology to the machine.

At that time, many news believed that Olixar's renderings had certain reliability. After all, the accessory manufacturer had accurately rendered the protective film of the iPhone X, which was completely consistent with the real machine. Not only that, Olixar dared to start producing products that Apple did not release unreleased iPhones earlier. Unfortunately, all the news and leaks this year were wrong. Apple released a new generation of iPhones in 2018 including the rumored 5.8-inch iPhone X successor iPhone XS, 6.5-inch iPhone XS Max, and 6.1-inch LCD models. iPhone XR, but completely ignored the iPhone SE 2 or small size iPhone device. How did the iPhone SE 2 suddenly disappear? The reason for Apple’s second-generation iPhone SE model is very simple. First, Apple is “very busy” this year. The internal development resources are expensive, and the other is to make the price more expensive and the screen size larger. The sales of the three new iPhone models are better guaranteed.

As early as January, Guo Mingxi, an analyst who had repeatedly published information on Apple's product line, had publicly stated that the Apple iPhone SE 2 was difficult to show up this year. According to his explanation, Apple has three new iPhone models in the second half of this year, which consumes a lot of internal development resources and does not allow the iPhone X to delay shipments. Therefore, Apple may have no spare time to prepare for the release of the new iPhone SE 2. Guo Mingxi’s explanation does have some truth. Quite frankly, if Apple added iPhone SE 2 to the 2018 iPhone line, it could add unnecessary confusion, mainly because Apple positioned the iPhone XR as the best-selling next-generation iPhone model of the year. Therefore, Apple's choice to avoid releasing iPhone SE 2 in 2018 is sensible, at least in no case will it affect the sales of iPhone XR. Is there really no hope for iPhone SE 2? Will the iPhone SE 2 never debut again? Not necessarily. As mentioned above, there are analysts' forecasts, there are also supply chain news, as well as Internet leaks, and related information from accessory vendors, etc., indicating that iPhone SE 2 may have been in Apple's plan. Therefore, there was an analysis later that the iPhone SE 2 was not dead, but it may have been postponed until 2019.

In other words, if you are a die loyalty to the iPhone SE or a small iPhone, you should not give up all hope now, and it is still necessary for Apple to launch a model like the iPhone SE 2. Earlier this year, Taiwan’s “Economic Daily” published a report quoted the supply chain as saying that Apple still plans to build a mid-to-low-end iPhone. The device is code-named “Hangzhou” and is mainly targeted at the mainland China and India markets. In order to expand the global market share. In addition, some unconfirmed sources have pointed out that the second generation of iPhone SE or renamed iPhone X mini, the target market is still mainly for the market that is keen on small-sized iPhone. In this respect, Apple's launch of such a "low-end" iPhone for certain regions is still quite meaningful, and not just as simple as meeting the niche market for small-sized iPhones. Because despite the high-end models for the Chinese market, including the already expensive iPhone XR sales this year, the iPhone has not yet expanded to more key emerging markets, especially India, another populous country with Chinese manufacturers starting to compete. In India, Chinese mobile phone manufacturers have almost occupied the mobile phone market in the local area, but such a major achievement can be attributed to the very cheap models sold. Obviously, the iPhone XR exceeds the budget of consumers in emerging markets, and even models like the iPhone SE have not achieved the desired results. However, as India's local middle class continues to grow and consumption levels continue to rise, the iPhone SE will remain the best solution for entering the local market.

iphoneXs Max uses the basic feelings, not just the big screen!

Go directly to the topic, the last mobile phone of the landlord is iphone7 plus, so here is mainly the contrast feeling of these two models. The two of the landlord are 256G, iphone7 plus was not bought just after the release, spent about 6,000 oceans, it was very painful. And iphoneXs Max 256G,Buy cheap iphone XS max spent a full 10,000, relatively speaking, it is still very expensive, very very painful. It is currently the most expensive of all iPhone series! But in general, the individual still feels straight. Mainly reflected in the following points:

First, the appearance

The appearance mainly tells the feeling from three aspects: feel, weight, screen size.

Feel the feeling of opening the phone case and taking the phone to your hand. Don't be too tall. I bought the local gold, the border has also become a stainless steel material, shiny gold contrasts with the matte gold of the previous aluminum alloy to be a lot of eye-catching, I thought that the glittering mobile phone will have a big gold chain of local tyrants Feeling, but actually because of the simple design of the iPhone and the appearance of the technology, the final is not so tacky, at least my colleagues around me do not have this feeling, the texture is more full. And about 60% of people will think that the new color is very good. Buying a mobile phone will give priority to gold, and the proportion of girls is especially large. The last phone has no phone case, but Xs Max feels very easy to draw, so it is better to wear a case.

weight

This point, personally feel that the iphone7 plus will be heavier, mainly because the stainless steel frame and the glass back lead to an increase in the thickness of the fuselage, the weight is relatively heavy, but used to it, it has no effect. A small partner who likes to fall into the hand should like it.

The main style of the screen screen is the same as iphoneX, 6.5-inch full screen, in addition to Qi Liuhai, because the landlord's mobile phone is iphone7 plus, although the size of the phone is no different, but this screen is really big. After the screen is large, the field of view is too wide, and the resolution is still very high,buy wholesale iphone xs for sale especially when playing games, the experience is not a level at all. It is said that when using some specially adapted applications, there will be an interface display that is different from the normal mobile phone. And when you place the iPhone horizontally and view settings, emails, maps, etc. in landscape mode, the interface will automatically turn into a view of the left and right columns, with various option buttons on one side and specific information on the other. Compared with the iPhone X interface, the horizontal screen layout obviously makes full use of the screen display space, and the Safari browser can automatically switch to the desktop web page in the horizontal screen state, effectively utilizing the horizontal screen characteristics.

Second, the function

The landlord here is not professional, just talk about two commonly used functions: camera and player. The dual card dual standby function, Xiaobian is not used yet, the feeling is not great.

Taking photos, the landlord feels that the improvement is still quite big. With the addition of the portrait mode, the effect of shooting people will be much better. However, many foreign friends are puzzled as to whether the self-portrait comes with a beautifying effect, and they feel that there is no real feeling. The following two pictures are taken by the landlord, personal feeling is very good, without adding any special effects and optimization. The first non-original picture, the original picture is too big, helpless. . .

Compared with iphone7 plus, the stereoscopic effect of the new mobile phone is obviously improved.

On the whole, if the economic conditions allow, iphoneXs Max is still very worthwhile to start, use smooth, feel great. Of course, there are certainly many shortcomings. At present, the only thing that Xiaobian thinks is that charging takes a long time to be full. For patients with obsessive-compulsive disorder w

iPhone XSMax's most profound 8 experiences, each is realistic, f

The current apple boom has faded, and many fruit powders have already got their mobile phones. Cheap iphone XS Max For sale Many people have shared the most expensive iPhone xs user experience on the forum, but there is a senior fruit powder that shares their different experiences. ,what 's the truth! The following small series will take you to understand the 8 feelings after he changed the iPhone XSMax.

1. Dual card dual standby is very convenient

This is the first time to use the dual card dual standby function of the Apple mobile phone, which is very convenient. Because you don't have to bring two mobile phones after you go out, and it is very convenient to switch between 2 numbers. Whether it is a public number or a private number, you can handle it at any time. This function is very consistent with the national conditions of the country. After all, the Chinese are now almost double card dual standby.

2.3D face unlock faster

This time, the 3D face unlocking feels faster than the iPhone X, perhaps because of the larger size of the front lens. Whether it's paying or unlocking, it feels great.

3. Internet access is very fast

Although online rumors that the iPhone XSMax signal is not good, connecting WIFI and 4G network is very slow. Wholesale iphone xs for sale But I didn't encounter the problem of hiding. I used the iPhone X to test the Internet when it was 10~15MB/S. If the speed is increased to 30MB/S~50MB/S in the same place, it is faster.

4. Seeing everything feels bigger

iPhone XSMax uses a 6.5-inch large screen, whether it is playing games or chasing drama, it looks bigger and better. If I change my iPhone8 or iPhone X right away, I feel that I will see something smaller. After using the iPhone XSMax, I feel that I am looking even bigger.

5. Longer battery life

After I first charged the iPhone XSMax, it took at least 16 hours to charge. In this process, the mobile phone is rarely in standby, and it takes about 3 hours to write WeChat, which only consumes more than 20% of electricity.

6. You can take beautiful photos with you.

Whether it's day or night, autofocus is quite fast. The intelligent HDR function is very powerful, and it is handled very well on the exposure control. The picture noise after night shooting is also very small, and the picture is quite clean. It may be due to the lifting of the photosensitive element.

7. The game performance is very powerful

When eating chicken with iPhone XSMax, the loading speed is much faster than the iPhone X. And when playing a large 3D mobile game, it is more obvious.

8. The body is not hot

When I used the iPhone X, I watched the video for a while and felt that the phone was unknowingly hot. This time, the iPhone XSMax used the A12 processor, and it really achieved the effect of energy saving. The above 8 feelings are all experienced personally. Although this phone is quite expensive, it still feels good value for money. It feels like the best smartphone in the world. What do you think about this? Welcome message discussion, goodbye

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The cost of early adopters is too great! Apple iPhone XS Max first batch of issues summary

Apple has accumulated a large number of fruit powders around the world, and the iOS system has a very high user stickiness. cheap iphone xr for sale Therefore, the new iPhone launched by Apple every year will always be surrounded by fans around the world, this time is no exception. I believe that there are already a lot of fruit powders that have bought the long-awaited iPhone XS and iPhone XS Max, but as the first users, they naturally have to bear some risks. It is necessary to know that each generation of iPhones is more or less present when it is just sold. The problem, what is the paint door, the frequency reduction gate, the chip lottery and so on. Therefore, Xiao Bian still recommends friends who are currently planning to buy a new iPhone. In the early days, it is cautious. After all, the iPhone is more expensive every year.

The iPhone XS series, which has just been on sale, is also plagued by various problems. Xiaobian will use this article to summarize the problems reflected by the first batch of new iPhone users.

1, poor signal quality

Apple seems to always roll over on the signal issue, and the iPhone XS series still has not escaped this problem. According to TechWeb's report, a large number of iPhone XS series users complained of poor signal problems on the Internet. At the same time, these users are also from different operators, that is to say, the new iPhone signal difference is not the operator's pot, the root of the problem is still in the mobile phone.buy cheap iphone xs for sale

The quality of mobile phone signals mainly depends on the baseband. Qualcomm currently occupies an absolute patent advantage in baseband. According to pictures compiled by Zhizhi, Apple began to use Qualcomm baseband from iPhone 4 and continued to the iPhone 7 series. However, in order to avoid Qualcomm's technology monopoly, Apple began to introduce Intel as a baseband supplier. Orders are less, and Qualcomm is naturally unhappy. At the beginning, the game between the technology patent and Apple began to play, and the relationship between the two reached the freezing point. This led to the iPhone XS series fully adopting the Intel baseband, and the problem of the new iPhone signal difference is mainly from Intel's baseband.

Cook explains why Apple iPhone XS Max is so expensive

Apple CEO Tim Cook defended the expensive iPhone?XS Max in an interview with ABC's "Good Morning America", wholesale iphone xs max for sale saying "it's the most advanced iPhone we've ever done" and has replaced consumers All other digital products needed.

Cook explains why Apple iPhone XS Max is so expensive

"The iPhone has replaced your digital camera, and you don't have to carry it anymore. The iPhone has replaced your camera and replaced your music player, replacing all of these different devices," Cook said. “So it can be said that this product is very important, cheap iphone xs for sale we found that people want to have the most innovative products, it is not cheap.”

Apple's latest iPhone series - iPhone XR, XS and XS Max, the most expensive model is priced at 12,799 yuan, more expensive than some Mac computers.

"Most people pay installers in installments, so even for phones that sell for more than $1,000, most people pay only about $30 a month, which is about $1 a day," Cook said.

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