Custom Sender ID for Promotional SMS Campaigns – DLT Approved Guide | BulkSMSPlans
A custom sender ID is a unique brand name that appears as the sender of an SMS, helping businesses build trust, improve recognition, and increase engagement with promotional campaigns. In India, telecom regulations require businesses to register and approve their sender IDs through the DLT (Distributed Ledger Technology) platform before sending bulk SMS. This process ensures transparency, reduces spam, and verifies that messages are being sent by legitimate organizations. A branded sender ID not only enhances credibility but also makes it easier for customers to identify and engage with your business communications.
To use a custom sender ID for promotional SMS campaigns, businesses must complete DLT registration, submit their preferred sender ID, and obtain approval from telecom operators. Once approved, the sender ID can be used for marketing campaigns, promotional offers, product updates, and customer engagement initiatives. Choosing a relevant and memorable sender ID helps strengthen brand identity while ensuring compliance with TRAI regulations. BulkSMSPlans assists businesses with DLT registration, sender ID approval, and bulk SMS solutions, enabling brands to run compliant and effective SMS campaigns with improved deliverability and customer trust.
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