Subjective because some might say they are already there in some cases but c-bothsides is about amplifying UK talent, so here are the brands and people we have seen have cultural importance in the last few years.
DISCLAIMER BEFORE YOU SEND FOR ME: This doesn’t mean to say there aren’t others and this is in no particular order...
1) Clints - https://www.instagram.com/clintsinc/
Featured in the below image. Run by Clint Mathias, otherwise known as Junior Clint, Manchester based brand that started off allowing us to ‘step correct’ and continues to allow that with items footwear and beyond. A nod to 90s silhouettes in their clothing, think Paid in Full mixed with a sprinkle of baby boy vibe. Some cold two piece denim sets that are guaranteed to hit in a UK summer/upcoming carnival.
2) IDA - https://www.instagram.com/ida.sply/
Spearheaded by Jordan Vickors, who we all know as being Stussy general, Fashion Consultant and DJ in the UK and Worldwide. Jordan has been a key figure in what we currently know and acknowledge as UK culture and is now using IDA as vessel to further create a personal legacy in the game he has helped shape. Hats off, we are big believers of ownership and it’s a great move to see! IDA has relatable campaigns and products speak to the UK trend of simplicity and the latest football jersey that sold out most recently in less than 1 minute. Keep your eyes peeled on JV and where IDA is heading, definitely one to watch.
3) Last Pick - https://www.instagram.com/lastpick/
Koen Prince-Fraser is the mayor of Last Pick, which is a brand that is dedicated to providing products that reflect the finer things in life and they do this expertly from the quality of products and the delivery of marketing campaigns. Everything is considered and that’s exactly what the market is looking for, look no further for a brand that cares about the craft and isn’t all talk. Go check out Last Pick if you are looking for the perfect staples for any occasion.
4) 925 - https://www.instagram.com/925.clo/
925 is an AI driven free personalised stylist. 925 ride hard for the 925 worker, creating products and services that create access. Let 925 style you for any occasion, any location and provide you with a retailer to seamlessly purchase any of the suggested items from.
This is sure to disrupt the industry and you’re going to want to pull up a seat at the table!
Launching in September 2023, keep updated with their moves on Instagram.
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