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Top Pay Per Click Advertising Trends 2020 | Calibre Digital
Pay Per Click advertising has quickly become one of the most popular forms of advertising. Here, we will discuss our top PPC trends for 2020!
https://www.calibredigital.com.au/top-pay-per-click-ad-trends-2020/
5 Benefits Of A Mobile App For Restaurants | Calibre Digital
The food sector has managed to appear as a highly profitable industry due to its broad potential and due to the insanely growing demand for restaurants of different food themes in various cities.
Mobile app Sydney technology is proving an extremely powerful tool for restaurants and food services, especially with the current COVID-19 Crisis.
We have listed 5 amazing benefits a mobile app development can help food services thrive during challenging times.
5 amazing benefits of a mobile app!
In-app Food Ordering
You benefit from complete transparency: you know everything you need to know right from the very beginning; there are no hidden costs or fees. You cut out the middleman and take back control of your online ordering business. What more, you pocket every cent in a dollar yourself.
Furthermore, your restaurant no longer gets cannibalized by the competition. Your customer is no longer encouraged to check out other restaurants.
You provide your customers with a better online ordering experience since you control everything related to how the food travels to them to how long it takes.
Your customers will no longer blame you for sloppy deliveries done by third party food portals (food storage condition, long delivery time, etc.) which work with several restaurants at a time and may deliver your food last.
Mobile App for Reservation Booking
Make it easy for your customers to book a reservation with you. Giving them the ability to book directly from the app that offers the ultimate customer experience and ease.
It also allows you to manage customers’ data and keep on updating them with relevant information, such as discounts, special offers, and attractive deals.
Loyalty programs
Loyalty programs prove to be extremely effective in the food industry, essentially killing to birds with one stone. It also helps in retaining your existing customers and attracting new ones. You may offer initial discounts to attract new business and possibly further discounts for the 5th or 10 orders to keep your customers coming back.
Or for every dollar spent, give customers a loyalty point they can redeem for rewards you choose. Or, set up a ‘buy one, get one free’-style rewards system – it is your choice!
Location-Based Deals
This fantastic GPS location-based feature is relatively new it allows you to set a radius of your choice around your business. And when a past customer or user of your app is within that radius it will send out a notification, a daily lunch special for example.
By this, you can tempt and lure your customers by offering deals that they can’t refuse. As well as creating a powerful awareness against your local competitors.
The major increase in millennial sales
Overall, you will increase your sales amongst all demographics. But the millennial market is extremely strong in the preference of mobile technology.
A study by Food tech connect showed 98% of 18 to 34-year old’s who have paid a bill via mobile would like to do so again. Additionally, 35% prefer to place their orders on smartphones or tablets. And 40% stated that much prefer a mobile payment over alternative options particularly with restaurants offering quicker service options. If possible, millennials would much rather pay for the order directly through the app itself.
Additionally, studies show millennials spend an average of $175 a month on eating out. Which is over $20 dollars more than the non-millennials. By catering to these demographics preferences, allows the use of mobile ordering and payments you can obtain. Also, a larger portion of the monthly spending into your revenue.
These are just 5 of the incredible benefits a mobile app for the food industry can increase there sales and skyrocket return business. So for more information, contact us to book a consultation and find out how we can help you utilise your very own mobile app or App Dev’s Sydney.
We are lucky to be living in an age were mobile app demand is high, now is the time to get involved and take your piece of the pie, earn that extra income, and provide value to business owners like you never could before. For a more in-depth explanation or if you are interested in becoming an official reseller, contact us today, and well arrange a time to speak with you.
We are lucky to be living in an age were mobile app demand is high, now is the time to get involved and take your piece of the pie, earn that extra income, and provide value to business owners like you never could before. For a more in-depth explanation or if you are interested in becoming an official reseller, Contact us today, and well arrange a time to speak with you.
Having a website and digital presence is essential for trades, and any business for that matter, there are so many ways you can utilise your website to make doing business with your easy for you customers. If you are looking to build a website or maybe your own mobile app, our team can help. We have built 100s of sites and apps for out clients and are ready to answer any questions you may have.
Having a website and digital presence is essential for trades, and any business for that matter, there are so many ways you can utilise your website to make doing business with your easy for you customers. If you are looking for a Mobile App development or to build a website or maybe your own mobile app Sydney, our team can help. We have built 100s of sites and apps for our clients and are ready to answer any questions you may have.
Nowadays to truly run a high level, viable restaurant, cafe, or takeaway you no doubt need to be utilizing mobile technology. Having built many food ordering and apps for businesses, we have seen firsthand the dramatic positive effects it has had on their businesses, read here the list of a few advantages of mobile food ordering.
Nowadays to truly run a high level, viable restaurant, cafe, or takeaway you no doubt need to be utilising mobile technology. Having built many food ordering and apps for businesses, we have seen firsthand the dramatic positive effects it has had on their businesses, read here the list of a few advantages of mobile food ordering.
5 Amazing Benefits Of A Mobile App For Your Business | Calibre Digital
Discover the convenience of mobile app for business and how it can help you with your goals. Calibre Digital Marketing listed it's 5 amazing benefits here.
Top Pay Per Click Advertising Trends 2020 | Calibre Digital
Pay Per Click advertising has quickly become one of the most popular forms of advertising over the last decade. With its ability to deliver impressive results, it is no wonder so many businesses have implemented it into their marketing strategies. Chances are if your not using PPC ads you could be losing out on a lot of valuable traffic and revenue. Here we will discuss our top PPC trends we are expecting for 2020.
Incorporation of PPC with Artificial Intelligence (AI)
With Artificial intelligence being used in many digital marketing channels, it’s no surprise its found it’s way to PPC Ads. AI has the ability to predict the click-through rate (CTC) of your future ads. And its impact on the quality of the scores. It is also able to use historic data to foretell the likely hood of conversion. Moreover, these machine learning tools are giving digital marketers and business owners much clearer ways on identifying the bids that will drive the most quality traffic.
The Increased use of video ads
By 2022 is expected that 82% of all business and consumer traffic sources will come from video Ads, big brands are utilizing videos to connect with their audiences, tell their stories and show their personalities through the visual effects of video.
Here’s how a video will affect Pay Per Click Advertising in 2020:
Marketers will be linking products from there video ads.
The implementation of Google’s new vertical ads to adjust to viewers’ behaviors particularly when viewing from mobile devices.
Video advertising in Instagram stories is expected to continue to dominate.
Voice search Conversion
Increasing the use of voice searches across mobile devices by consumers is leading companies to create ads that adapt to this feature. This is done when people use the voice search feature. Search engines then can use algorithms to retrieve relevant results, as well as witch ads, will appear.
The majority of voice searched questions are more than five words long with keywords such as “what”, “where”, “when” and “how.
It is becoming more unlikely users will search for fragmented keywords when using a voice search. Therefore, PPC campaigns will have to target long-tail keyword phrases posed as questions or full sentences.
Amazon Paid Ads
When we think of paid ads often, we think Google Ads and Facebook Ads. And without a doubt, they have the largest audiences when it comes to advertising.
But Amazon Ads are quickly proving themselves to be an extremely viable alternative. Meanwhile, Google and Facebook have the audience size there not necessarily ready to purchase.
The majority of users on the amazon site are proven to be ready to purchase. Therefore, it could mean a much higher conversion rate and bang for your overall buck. And amazon ads display on and off the amazon site, which increases the diversity.
The above Pay Per Click advertising trends will most likely not start to gain complete traction until next year. However, being aware now gives you plenty of time to start learning and experimenting with them to gain an overall advantage over your competitors.
Facebook Offers: Why Run it? | Calibre Digital Marketing
Facebook is a popular social media site today, but aside from its contribution to the communication aspect, it has a lot more to give like Facebook Offers.
https://www.calibredigital.com.au/facebook-offers-why-run-it/
5 Amazing Benefits Of A Mobile App For Your Business | Calibre Digital
Benefits of A Mobile App For Your Business
Today, mobile apps are becoming more popular among businesses and various service providers. From e-commerce stores and other business types, there is almost no industry where Mobile App Sydney applications haven’t proved their marketing value. Also, they established itself as fundamental for efficient communication with target customers.
If you’ve been wondering whether a mobile app is right for your current business, consider these amazing benefits of having an App Dev’s Sydney for your company.
1. Unlimited Direct Notifications to your Customers.
Direct Communication with your customers is key and a major factor in repeat business. Many businesses waste hundreds if not thousands with SMS to the customers but with a mobile app. You are able to send unlimited notifications to your customers directly through the app making. This is possibly one of the most powerful features in your marketing strategy.
2. Websites Create Awareness Mobile Apps Create Conversions
With more than 84% of internet sales now being made on mobile devices being able to offer your customers a direct point of purchase via there phone is more powerful than ever before. Research reveals that most searches are made on-the-go while traveling, socialising and waiting for appointments rather than during leisure time where one has access to the laptop or desktop system.
As apps are quicker, more interactive and easier to navigate compared to websites, the availability of an app for your business will probably nudge the customer to choose you for their purchase.
3. Mobile App Boosts Brand Recognition of your Business
When it comes to advertising, there is so much happening that it’s difficult to get your business to stand out. Newspaper ads, outdoor hoardings, flashy sign boards, social media marketing every other business is doing it.
Moreover, the average person is spending 2-4 Hours on devices a day, being able to implement your marketing strategy directly into your customer’s habits does absolute wonders in boosting brand loyalty and higher engagement.
4. Speed and Convenience
Consumers and are busier and more impatient than ever before. Mobile apps are nearly 2 times faster than websites with the ability to have a simple user design making it easy for your customers to navigate. These also help purchase or book appointments with you.
What users think and like is essentially what brings business’s profits having your business at your customer’s fingertips at all times allows the most seamless and delightful experience for them.
5. Provide Increased Value Through In-App Loyalty Programs
Bring your customers back, the more customers interact with your business and product, the more points they collect. Which can, in turn, be used for great deals on the products they already know they want.
Many businesses are using their mobile app to their advantage by offering rewards exclusively to app subscribers. This actually motivates customers to buy coffee. For example, for every dollar spent is a point earned, clients can redeem points for rewards that you choose. Or use a “Buy X get 1 free” style rewards system, you can decide how you implement them.
Furthermore, if you already have these style, programs in place through loyalty cards, stamp cards digitizing them on a mobile app development gives you customers and easier way to manage and engage with them.
Facebook Offers: Why Run it? | Calibre Digital Marketing
Most businesses find that they need something extra to nudge potential in the buying direction. Facebook Offers provides a powerful and dynamic tool to lure consumers to your business. So, here are some tips on how to use Facebook ads to increase sales.
The Benefits of Facebook Offers
Although you can list coupon codes on regular Facebook ads or posts, Facebook Offers, Mobile App Sydney allows you to present a cleaner more efficient look and set conditions without cluttering your ad space.
For example, you may want to provide discounts, free classes, or free consultations for a limited period of time. With Facebook Offers, you can set expiration dates. Also, you can generate a specific number of codes that allow users to claim your offer.
Additionally, you can determine whether users have the ability to share the offer with friends expanding word of mouth and whether the offer can be redeemed online or in-store. Facebook ads for limited time offers imbue a sense of urgency in your customers, and they also give you the control of presenting these offers only at times convenient for you.
Considerations For Creating Facebook Offers
One of your most important considerations is the offer’s time frame. Set the beginning date and expiration dates to suit times when your business is ready to handle the extra load and users are more likely to respond.
Meanwhile, if you’re offering something of high value, consider limiting the number of total coupon codes you generate. And add any terms and conditions that customers must abide by.
How to Create Your Facebook Ads
Ensure your Facebook ads have strong visuals that will grab the attention of users. Clarity is important. Users should also immediately understand what exactly you are offering.
Furthermore, using stark images of contrasting colors against a white background works well. To create a sense of urgency, emphasize the timeliness of your offer, try to also indicate any problems your offer solves for your customer. Persuade your customer that the offer is relevant to the present and it will be to their advantage to respond immediately.
To conclude, Facebook ads Mobile App development, with limited time offers are easy to set up and are powerful tools for connecting with potential customers.
5 Reasons Why Your Website Needs SEO | Calibre Digital Marketing
Do you ever wonder why SEO is important? Calibre Digital Marketing will explain that to you, so read more. Learn the reasons why businesses need it.
5 Tips For a Great Ecommerce Site | Calibre Digital
Overall designing and building a great eCommerce site can be tricky. Here are our top 5 tips to help you take your site to the next level!
5 Reasons Why Your Website Needs SEO | Calibre Digital Marketing
Your website needs to be on the first page of Google organically. And most people never scroll past the first page of search engines. Organic search is most often the primary source of website traffic.
Furthermore, SEO builds trust & credibility. But to fully illustrate its importance, let’s go over some of the reasons you should be optimizing your site.
Reasons why your business should invest in SEO now
1. Increasing the traffic
You can have the most beautiful website in the world, with the best product, and it wouldn’t matter if people couldn’t find it. Investing in SEO directly leads to more traffic, which in turn means more conversions, customers, and profits.
2. SEO optimization is critical for branding
Ensuring a solid brand and reputation is critical for businesses who want to get their name out there creating positive influence with potential customers. A Benchmark of SEO is having links to your site and content appear on other quality websites. And of course, a helpful side effect of this is spreading your name and building brand recognition.
3. It puts you in front of your target audience
75% of people do not go past the first page on a search engine great SEO optimization strategy starts with research. But who is your audience? What kind of language do they use? What problems do they have? Where are they located? From there, you can start asking the SEO money question, what are they searching for online, and how can I position myself as an answer to their question?
4. Spend less on ads
Often, businesses pay to have their ads appear at the very top of search results. There are a few downsides to relying on this strategically. First of all, paying for ads and clicks can add up quickly. Secondly, many savvy customers scroll past the ads to get to organic results, considering them more legitimate since they earned their place rather than paying for it.
5. Business credibility
Visibility is the key to business credibility anyone can pay for an ad. But optimizing SEO to appear organically in search results requires a certain level of expertise and dedication.
Moreover, the best SEO optimization is combined with content marketing to provide informative, resources about your industry positioning you as the specialist. Having this on your site makes you look knowledgeable and trustworthy as well.
Optimizing a site is a difficult, and often challenging, process. But if you’re willing to invest the resources it takes to create and carry out a well-planned strategy, the results you’ll see in terms of sales and revenue are entirely worth it.
And if you are still wondering why your site needs search engine optimization, the answer is clear. Probably because it’s one of the best ways to reach your marketing goals.
5 Tips For a Great Ecommerce Site | Calibre Digital
In a day and age where almost everything is done online, shopping is up there at the top of the list. Ecommerce retail sales are projected to hit close to 5 trillion by 2021. Making it a fantastic time to get that eCommerce site, you have been thinking about doing for 12 months up to and running.
Good website design or a Mobile App Sydney is going to be crucial in maximizing your efforts to connect with your customers. This is applicable even in promoting your brand, and in turn, acquire more sales.
Here are our top 5 tips to help you take your great eCommerce site to the next level.
Easy Category Navigation
Nothing is more frustrating for a customer than having to go back and forth through 10 different pages trying to find the product or category they are after.
To avoid losing the sale, make it easy for your customers to search for products and to filter products by things like color, size, or product type. It will also be important to have a highly visible search bar on every page of your website. By adding this, you’ll ensure that customers who prefer to navigate websites through the internal search engine. It will be able to do so no matter what page of your website they initially land on.
Keep your eCommerce site Simple
There is an old sales slogan “KISS”. Keep it simple stupid, and as obvious as it may seem time and time again. We see people over cluttering their eCommerce sites or stores with popups, ads, or a rainbow assortment of colors.
All these elements take away and distract your customers from buying. Having a simple, clean, clear design and limiting onsite distractions will keep customers focused on loading up the checkout and converting.
Prioritize Your Branding
Nowadays, consumers prefer to buy from established brands, not random pop up shops. If you want to drive major conversions in your business put some serious effort into your branding.
Do your research before building your eCommerce site
Who is your ideal customer?
What problems do your products solve for them?
What differentiates your brand to others in the same market?
The answers to these questions should be incorporated into your branding as well as your marketing. Once your customers know who you are and what values your business or Mobile App development stands for, it builds trust which leads to conversions and more repeat business.
Use High-Quality Imagery
In the world of design and marketing, it is a well-known fact that imagery plays a major part in conversion rates.
Were online shopping lacks the touch and feel of products, you can make up with quality images of your products. As well as multiple angle shots to effectively paint the best picture possible for buyers. If people feel confident they know what there buying they are more likely to purchase.
Your website design imagery should be relevant to your brand, products, and message. A great looking image isn’t nearly as effective as one that also correlates with your brand.
Ensure A Smooth Checkout
Probably the most important element of your site will be your checkout. Just like your site layout, the checkout should be a smooth and user-friendly experience. Or you could risk losing the sale altogether.
Having an option to checkout as a guest instead of having to register an account gives the customer a straightforward, quick and painless way to make the purchase. And if possible offer multiple payment and shipping methods to give them more options. It also makes the information clear and easy to consume.
Additionally, having a landing page confirming their purchase and any further instructions allows your customers to feel at ease and confident in their purchase. This will increase the likelihood they come back for another product in the future. Overall designing and building App Dev’s Sydney an effective e-commerce site can be tricky. If your choosing to do it yourself, we hope the above tips will prove valuable to you. So don’t wait any longer and get started building a great eCommerce site.
6 Key Mobile App Marketing Strategies to Boost your Downloads
Having built many apps for our clients has given us a lot of insight to what has and hasn’t worked for companies when trying to promote their apps and increase their downloads. Many business owners have share stories and experiences they have had spending thousands of dollars and investing large amounts of time to make their app the best it can be for their customers.
With more businesses than ever before jumping on the app train, making sure your customers download your app is more important to your monetization strategy than maybe any other marketing aspect.
Below are six great ways to promote your mobile app:
Facebook Marketing
It is surprising how few businesses are utilising Facebook’s App Adds campaigns, in our experience it is one of, if not the most effective way to generate downloads and promote your app.
Facebook themselves offer some great tips and guides on how to best utilise the adds in the below link. Facebook Mobile app adds.
We could write a lot on this strategy, but some general tips are:
• Utilise a combination of page promoted posts & sponsored stories targeted to mobile news feeds. • Utilise page like ads, also with the placement set to mobile newsfeeds. • Use a optimised cost per mile (oCPM) for you conversions and install bid types.
• Use the Facebook power editor or management tools like Social flow, Qwaya, Clickable or the many more options that are out there to manage and segment add demographics.
• Use a combination of high-res images and URL posts.
(ASO) App Store Optimization
App Store Optimization is the process of improving app visibility within the app stores and increasing app conversion rates. The major app stores are App Store for iOS and Google Play for Android.
Google play and the apple store use algorithms to prioritise certain apps in their search results based on different ranking factors such as: Tags, ratings, screenshots, app titles etc. Though unlike SEO which focuses mainly on google, the app store optimisation is not a one size fits all solution.
Using Googles AdWords keyword tool, with the device settings to mobile, you can identify which terms and phrases are most relevant and searched in regards to your app.
App Radar has a great In depth guide on (ASO) What is App Store Optimization? Ultimate Guide to ASO in 2020.
Generating Reviews, Naturally
Word of mouth in any area of business is extremely powerful, and when promoting your app its not much different. Reviews are a major part of the app store optimisation, as well as the overall influencing of customers to download your app.
Its important though you find effective and real ways of generating your reviews, to insure you do not trigger google or apples spam filters. You may offer your customers an discount on coupon for there review, providing something of value will create a win-win for your and your customers.
Email Marketing
Many people assume email marketing is an old and ineffective strategy nowadays, but they couldn’t be more wrong. It is still proving to be one of the most effective ways of driving traffic, building advocacy, and converting leads to customers.
You may build a newsletter focused around your app, and what problems it will solve for your customers, your customers want to know what is will do for them, how it will make their doing business with you easier and more efficient. You may also incentivize the download with a discount or special offer.
Use Influencers
Influencers are often referred to as key opinion leaders and are much a modern version of a celebrity endorsement. Major difference being influencers are found on social networks such as YouTube, Twitter, Facebook etc and have a large amount of loyal and trusting followers and can promote your product or service directly to them.
This sponsored ad can be in the form of a blog post, a video on YouTube, a Tweet on Twitter, or photos on Instagram. The important thing, however, is someone with thousands or even tens or hundreds of thousands of followers is promoting your app directly to their following.
These are some popular sites to locate and approach influencers:
creatoriq.com
strawberrysocials.com
get.upfluence.com
Promoted Tweets
Like Facebook ads promoted tweets are another extremely effective way to drive mobile app downloads, considering they are set up properly.
Twitters app install campaigns are set up to target a mobile audience likely to download your app. With Tweets optimised for the mobile marketplace, customers can then install your app directly from the timeline.
It is always best to start off with a small budget and test various keyword segments, from there you can determine how best to drive your cost per acquisition. See the Twitter guide on setting up app installs campaigns.
Conclusion
Whether you are looking to build an app or already have one, we hope the above tips that we briefly touched on give you some helpful insight into increasing your app downloads and getting your app in front of more customers.
If you have any questions or would like a quote on building your very own Mobile App, contact us today!
6 Key Mobile App Marketing Strategies to Boost your Downloads
Many business owners have share stories and experiences they have had spending thousands of dollars and investing large amounts of time to make their app the best it can be for their customers. With more businesses than ever before jumping on the app train, making sure your customers download your app is more important to your monetization strategy than maybe any other marketing aspect. Here are the six great ways to promote your mobile app.
How Mobile Apps are Increasing Business for Gyms and Trainers
If you are a gym owner or even a personal trainer, and you want to stay ahead of your competition, you need a mobile app. If you are interested in building your own app and would like a free consultation or quote our team has successfully built hundreds of apps for our clients, and can design built, and publish what will be the most valuable tool in your business. Contact us today!