Level 1 was sued in 2009 by Warren Miller Entertainment for featuring Warren Miller in their film. The backlash from the ski community against Warren Miller Entertainment helped settle the case in favor of Level 1. Social media was key for Level 1 in the lawsuit.
"JOSH BERMAN: Social media is a great equalizing factor in this day and age. Whether you’re a small company or a large company, people have an immediate and accessible forum to speak their mind on whichever side they choose to take in this sort of situation. I don’t think the folks at Warren Miller Entertainment quite understood the extent of Level 1’s popularity and their following and the interest in the youth ski demographic in defending what they believe in."
http://www.examiner.com/article/interview-part-1-josh-berman-owner-of-level-1-productions


















